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Congratulations to the 2018 Reed Award winners. The winning firms were honored at The Reed Awards Conference at the William Aiken House in Charleston, SC on February 27.

Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards were created to recognize the best of the political industry. You can view the list of 2018 finalists here. This year's winners are listed below.  

2018 Category Groups

Direct Mail

Best Comparative Mail Piece 
How Are We Doing?
The Balduzzi Group Inc

Diane Delivers/Hot Air Balloon
The Campaign Workshop

Best Mail Piece For A Bare-Knuckled Street Fight Victory   
Impastato - Campaign Spending
Buisson Creative​

Best Mail Piece For Ballot Initiative 
Not Safe
Axiom Strategies​

They Forgot the Sunset
sandlot strategic

Best Mail Piece For Congressional Campaign   
We Support Jimmy Gomez
Scotch Digital​

Best Mail Piece For Democratic County, Local Or Judicial    
Mailman_intro
The Parkside Group

Best Mail Piece For Democratic Mayoral Candidate
Annapolis' People
Convergence Targeted Communications

Best Mail Piece for Democratic Special Election Campaign​
Elections Matter
The Beytin Agency

Best Mail Piece For Democratic State Legislative Candidate​         
Masquerade
Chadderdon Lestingi Creative Strategies

Best Mail Piece For Independent Expenditure Campaign – Local, County, or Municipal   
Diane Delivers/Hot Air Balloon
The Campaign Workshop​

Best Mail Piece For Independent Expenditure Campaign – Mayoral​      
Desiree Charbonnet Tales - Chapter 3
Strategic Impact

Best Mail Piece For Independent Expenditure Campaign – Special Election
Hush Puppies
Ourso Beychok, Inc.

Best Mail Piece For Independent Expenditure Campaign – State Legislative         
Smoke and Mirrors
Buisson Creative​

Best Mail Piece For Non-Partisan County, Local Or Judicial Candidate        
Adrift
The Strategy Group

Best Mail Piece For Non-Partisan Mayoral Candidate       
Building Detroit's Future Together
The Strategy Group

Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Organization        
SBA 2017 Dollar Bill & Low Dollar Pledge
The Lukens Company​

Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Statewide/Local
The Gas Tax Monster
Axiom Strategies​

Best Mail Piece For Republican County, Local Or Judicial Candidate
Fish Bowl​
Checkmate Strategies​

Best Mail Piece For Republican Mayoral Candidate           
Story
Red Maverick Media​

Best Mail Piece for Republican Special Election Campaign​       
Impastato - Fresh Ideas Inspire Action
Buisson Creative​

Best Mail Piece For Republican State Legislative Candidate​           
Intro Booklet
Axiom Strategies

Best Mail Piece For Statewide Campaign
Rural Overvoters​
Red Maverick Media

Big Problem
The Strategy Group

Best Mail That Never Saw The Light Of Day​        
Digging a Hole
Chadderdon Lestingi Creative Strategies

Best Use of Photography in Democratic Direct Mail​
Port of Paulsboro
The Beytin Agency

Vallone Safe Streets
The Parkside Group​

Best Use of Photography in Direct Mail - Organization/PAC        
Desi's Korrupt Krewe
Strategic Impact

Best Use of Photography in Republican Direct Mail​   
Who is Paul Lavoie?
Katzing Creative Ways

Best Villain In A Mail Piece For Democratic Campaign
Hate Group
Chadderdon Lestingi Creative Strategies

Best Villain In A Mail Piece For Republican Campaign​   
"Jack it Up"
Jamestown Associates

Most Sophisticated Targeting with Direct Mail          
TX Hidden Property Tax Tear-Off Mailer
ACCESS Marketing Services

Toughest Democratic Direct Mail Piece  
Masquerade
Chadderdon Lestingi Creative Strategies

Toughest Republican Direct Mail Piece​         
Bad Company​
Axiom Strategies

Jim Cavanaugh Quit On Goodyear
HighGround, Inc.

Best Fundraising Mail Piece for Public Affairs/Issue Advocacy Campaign​         
SBA 2017 Cruz Petition for Life HF​
The Lukens Company

Best Fundraising Mail Piece for Special Election Campaign​         
National Support Team​
Allegiance Direct

Best Fundraising Mail Piece for Statewide Campaign         
Congressional Term Limits Acquisition​
The Lukens Company

Campaign Branding and Field

Best Campaign Logo & Branding - Organization/PAC
Rocky Mountain Wolf Project Logo / Brand Identity​
Boulder Strategies LLC​

Best Democratic Campaign Logo & Branding     
Rise St. Louis
Turrency Political

Best Republican Campaign Logo & Branding
Austin Petersen for Senate
Black, LLC

Best Door Hanger​
The Issues Are Too Big To Ignore
UPT Strategies

Best GOTV Campaign to Mobilize Diverse Communities​ 
Latino Victory - VA​
Solidarity Strategies​

Best GOTV Execution
A Better KCI Field Campaign
Powerful Performance Solutions, LLC

Best Lit Piece
Impastato - Fresh Ideas Inspire Action​
Buisson Creative

Rod Sock
Cerillion N4 Partners

Best Use of Data Analytics/Machine Learning in Field Program
Utilizing Analytics for an “Optimized” Ground Game
WPA Intelligence

Best Use Of Paid Field Program
Montana At-Large Special Election
Go BIG Media Inc

Best Voter Registration Campaign​           
Connected Online Voter Registration Program
GMMB

Most Original/Innovative Collateral Item     
Find the 'I LOVE CLEARFIELD' Banner
Clearfield City​

Kingston's Rules of Civility​
Cold Spark Media​

International


Canadian


Best Canadian Direct Mail Piece
Canadian Centre for Policy Alternatives Acquisition Campaign
Harvey McKinnon Associates

Best Canadian Online Ad Campaign 
Site C Pink Slips
Independent Contractors and Businesses Association

Caribou Facts - Forest Products Association of Canada
Sussex Adrenaline​

Best Canadian TV Advertisement
BC New Democratic Party - Treadmill
The NOW Group

Best Canadian Use of Outdoor Advertising
Pink Slips Everywhere​
Independent Contractors and Businesses Association​

Best Canadian Web Video     
Game Over Christy​
Point Blank Creative​

Best Canadian Website         
Demand a Plan - Canadian Medical Association
Sussex Adrenaline

European

Best European Online Ad Campaign 
International Online Campaign- Houmria Berrada
Espora

Best European TV Advertisement     
“It’s time.” The campaign ad
Campaigning Bureau Kampagnenberatungs GmbH & Arrow Films

Best European Use of Outdoor Advertising  
Farmers of Lower Austria: That's what we care for!
Campaigning Bureau Kampagnenberatungs GmbH

Best European Web Video    
What is happening in Catalonia?
MAS Consulting Group

Best European Website         
Sebastian Kurz
Campaigning Bureau Kampagnenberatungs GmbH

Macron’s La Republique En Marche! Legislative Website Theme
Tectonica Studios

Latin America

Best Latin American Direct Mail Piece         
Jalisco keeps going
Heurística Comunicación

Best Latin American Online Ad Campaign    
Economics campaign​
Heurística Comunicación

Best Latin American TV Advertisement        
Birthday​
Heurística Comunicación

Best Latin American Use of Outdoor Advertising     
Jalisco keeps going​
Heurística Comunicación

Best Latin American Web Video       
La Última Parada / The Last Stop​
Equipo 70

Alfredo Del Mazo- Video Faraónico​
Espora​

Best Latin American Website
Antonio Echevarria, Nayarit​
Heurística Comunicación

International Overall

Best International Campaign (National)​
NATO - We are NATO Campaign
Agenda, LLC & MHP​

Best International Campaign (Sub-National)​
Working Families campaign
Arrow Communications​

Campaña de Recuperación (Recovery Campaign)
Roldán Carreón Cossío y Asociados

Best International Direct Mail Piece 
Antonio Echevarria Comic
Heurística Comunicación

Best International Firm
Heurística Comunicación

Best International Online Ad Campaign       
International Online Ad Campaign- Houmria Berrada
Espora

Best International TV Advertisement
Competition
Heurística Comunicación

BC New Democratic Party - Treadmill​
The NOW Group​

Best International Use of Outdoor Advertising        
Pink Slips Everywhere​
Independent Contractors and Businesses Association

Best International Web Video (National)
La Última Parada / The Last Stop​
Equipo 70

Best International Web Video (Sub-National)​
Lauren Speaks​
BuzzMaker​

Saca al PRI​
Heurística Comunicación​

Best International Website   
Macron’s La Republique En Marche! Legislative Website Theme
Tectonica Studios​

Digital

Advertising & Targeting

Best Application of Artificial Intelligence or Machine Learning in Advertising & Targeting
Targeting Alabama’s Conservative Media Bubble
Resonate

Best Non-Traditional Online Advertising      
Hospital Heroes
Forward Solution Strategy Group & Bravo Creative

Best Use of a Self-Serve Platform    
Compass Campaign Strategies and DemocraticAds.com Re-elect Mayor McFarlane  
DSPolitical

Best Use of a Social Platform​
Pioneering the Use of Snapchat for Digital GOTV in Alabama
Mothership Strategies

Best Use of Display Advertising
King County Elections 2017 General Elections Advertising
Mammoth Agency​

#FixTheDamnRoads
Push Digital​

Best Use of Online Targeting for Congressional Campaign
Karen Handel
Convergence Media

Best Use of Online Targeting For County, Local or Judicial Campaign (Non-Mayoral)
Yes on Propositions 416 and 417 campaign
IWS Public Affairs

Best Use of Online Targeting for Independent Expenditure Campaign
Yankee Institute breaks Connecticut’s bad habits
The Zoldak Agency

Best Use of Online Targeting For Mayoral Candidate
Electing the First Latina Mayor of Santa Barbara
DSPolitical and The Strategy Group

Best Use of Online Targeting For Mayoral Candidate
Bill de Blasio for Mayor
Revolution Messaging

Best Use of Online Targeting for Special Election Campaign
Yes on Propositions 416 and 417 campaign
IWS Public Affairs

Energizing and Turning Out Black Voters in Alabama to Elect Doug Jones
Mothership Strategies

Best Use of Online Targeting for State Legislative Campaign
Danica Roem
DSPolitical and The New Media Firm

Ford Online ID Targeting
Right Strategy Group

Best Use of Online Targeting for Statewide Campaign
Phil Murphy
DSPolitical & Media Fortitude

Reach NJ
Kivvit

Best Use of Programatic Advertising
Phil Murphy
DSPolitical & Media Fortitude

Best Use of Technology for GOTV
Election Day is Coming!
SABIO mobile

Digital – Email & Fundraising


Best Email Sign-Up Tactic    
Building a Mobile Grassroots Army to Fight Dark Money
Mothership Strategies

Best Fundraising Email Creative/Copy For Mayoral Candidate
A Kid From Southwest Little Rock
Forward Solution Strategy Group

Best Fundraising Email Creative/Copy for Special Election Campaign
Flip Florida Blue: SD40 Special Election
Impact Politics

Best Fundraising Email Creative/Copy for Statewide Campaign
Telling Doug Jones's Moving Story to Donors​
Mothership Strategies

Best Fundraising Technology
RevUp Software
RevUp Software

Best Online Fundraising Program
Campaign Solutions email fundraising for Greg Gianforte for Congress
Campaign Solutions

NDRC Digital Fundraising
Rising Tide Interactive

Best Use of Automation or Personalization in Email
Increasing Donations with Automated Personalization
Hines Digital

Best Use of Data Analytics/Machine Learning in Online Fundraising
DonorGenesis - Karen Handel
DonorBureau

Best Use of Email
Email fundraising for Greg Gianforte for Congress
Campaign Solutions

Most Innovative Email Technique
Campaign Solutions
Campaign Solutions
 

Digital – Web Video 
 

Best "Snackable" Web Video Advertisement
Voting is for you​
GMMB​

Best Use of Video on Social Platform    
JB Pritzker - Healthcare Rollout
GMMB

AARP - Protecting the Future of Healthcare
NOBODY

Best Web Video For Ballot Initiative
“Crime Victims’ Rights Week”​
The Strategy Group Company

Best Web Video for Congressional Campaign
Chopper​
GMMB

Best Web Video For County, Local or Judicial Campaign (Non-Mayoral)
Judge Joe Cosgrove and Martin Sheen​
Indigo Strategies LLC

Can't Be Trusted
Sermo Digital​

Best Web Video For Democratic Statewide Candidate
A Cowboy for Governor​
Forward Solution Strategy Group

Best Web Video For Independent Expenditure
This is OUR Chance
Break Something

Best Web Video For Mayoral Candidate (Large city: Population >400k)
"Horse & Buggy"​
Skylark Media, LLC

Best Web Video For Mayoral Candidate (Small city: Population <400k)
A Kid From Southwest Little Rock​
Forward Solution Strategy Group & The Design Group

Best Web Video For Public Affairs Campaign Or Issue Advocacy
Identity
AL Media
  
"A Real Solution"
The Strategy Group Company

Best Web Video For Republican Statewide Candidate
Service​
Advoc8​
  
Clueless & Confused
Go BIG Media Inc

Best Web Video for Special election Campaign
Unity​
TRIPPI

Best Web Video For State Legislative Candidate
Danica Roem for Delegate- Inspire​
The New Media Firm

Best Web Video on a Shoestring Budget
Here's What You Need to Know​
Indigo Strategies LLC

Most Original Democratic Web Video
Archie Parnell - 2018 Announcement
GMMB

Most Original Independent Web Video
Resist. Run. Win.​
AL Media

Crickets​
Salt and Lime Agency​

Most Original Republican Web Video
Scott Wagner's Office​
IMGE

Toughest Web Video Advertisement
Can't Be Trusted​
Sermo Digital

Immoral
TRIPPI

Digital – Websites & Mobile 

Best Microsite    
MoBrooksReport.com​
Go BIG Media Inc

Beer Serves America Microsite
Beer Institute & The Herald Group

Best Use of A/B Testing
One More Landing Page Test To Impeach Trump
Trilogy Interactive

Best Use Of Mobile Technology    
Daily Action
Revolution Messaging

Best Use of SMS
Save My Care
Phone2Action

Best Website For Ballot Initiative
NeighborhoodLegislature.com
Vertical Strategies

Best Website For Congressional Campaign
Laura Moser for Congress​
Revolution Messaging

Best Website For County, Local, Or Judicial Candidate (non-mayoral)
Margaret Marshall Website​
Red Dome Group

Best Website For Independent Expenditure, Issue Advocacy Or Public Affairs Campaign 
Atlantic Council - Breaking Aleppo​
Agenda, LLC

Resist365: Friends Don't Let Friends Resist Alone​
Three(i) Creative Communicatons​

Best Website For Mayoral Candidate
Heath Mello for Mayor
​BCom Solutions, LLC

Bill de Blasio for Mayor
Revolution Messaging​

Best Website For State Legislative Candidate
Flip The 40th
Fuerza Strategy Group

Best Website For Statewide Candidate
A Dynamic Hero​
Blueprint

Grassroots 

Best Action Center/ Grassroots Website​
We Are All America Digital Action Center
Tectonica Studios

Best Advocacy Advertising Campaign  
AEM's "Behind Every Product" Campaign
AEM

Best Advocacy Social Media Campaign​    
Hispanic Access
Solidarity Strategies

Best Advocacy Technology Platform
A New Breed of Advocacy Platform   
SparkInfluence

Best Advocacy Training Program  
Local Association Mobilization
National Association of Home Builders

Best Advocacy Email Action Alert​  
As Jimmy Kimmel Said...
Children's Hospital Association

Best Lobby Day​    
You’re the Cure on the Hill Lobby
American Heart Association

Corporate Grassroots Organization of the Year
Patagonia Bears Ears Corporate Grassroots Org of the Year
Patagonia

Non-Profit Grassroots Organization of the Year
Speak Now for Kids
Children's Hospital Association

Public Affairs Firm of the Year
The Zoldak Agency

Trade Association of the Year
The Marijuana Lobby
American Trade Association for Cannabis and Hemp

Television Advertisements

Best TV Ad For Ballot Initiative  
Dr. Chatman
 FP1 Strategies

Better KCI - Home​
Hamburger Gibson Creative

Best TV Ad For Democratic Congressional Candidate
Archie Parnell - Deliver
GMMB

Best TV Ad For Democratic Special Election Candidate
Voices
TRIPPI

Best TV Ad for Healthcare Reform Court Advocacy Campaign
"President Trump Will Fix It"
Jamestown Associates

Best TV Ad For Independent Expenditure Campaign - Special Election
"Vote"
Honold Communications, Inc.

Best TV Ad For Independent Expenditure Campaign - State Legislative
Ingredients
SWAY

Best TV Ad For Independent Expenditure Campaign - Statewide
Back in the Water
Kivvit

Best TV Ad For Independent Expenditure Campaign – Local, County, or Municipal
No Thanks, Boulder. No Thanks, Polis.
EIS Solutions & Ascent Media

Best TV Ad For Local, County, Or Judicial Candidate
Talking Fast
SKDKnickerbocker

Best TV Ad For Mayoral Candidate (Large city: Population >400k)
Getting Bottoms to the Top in Atlanta
The Campaign Group

Best TV Ad For Mayoral Candidate (Small city: Population <400k)
Tough Choices
DML Message

Democrats
Red Maverick Group

Best TV Ad for Presidential Advocacy Campaign
"Finish the Job"
Jamestown Associates

Best TV Ad For Public Affairs/Issue Advocacy Campaign - Organization
Don’t put profits ahead of our safety
DML Message

Best TV Ad For Public Affairs/Issue Advocacy Campaign – National
True American Power
Ascent Media

Shark
PSB

Best TV Ad For Public Affairs/Issue Advocacy Campaign – Statewide/Local
Mother's Day
Kivvit

Best TV Ad For Republican Congressional Candidate
Actions Speak Louder
POOLHOUSE

Best TV Ad For Republican Special Election Candidate
Karen Handel - Best ad for Rep. Special Election
Convergence Media

Best TV Ad For State Legislative Candidate
Republican State Leadership Committee - "Tax-Raising Man"
Content Creative Media

Danica Roem for Delegate- Inspire
The New Media Firm

Best TV Ad For Statewide Candidate
Range
Doug McAuliffe Strategic Creative

"Murphy's Law"
Jamestown Associates

Best TV Ad for Supreme Court Advocacy Campaign
"Gorsuch"
Jamestown Associates

Best TV Ad on a Shoestring Budget
Just Vote for Mike
Axiom Strategies & Madison McQueen

Resisting in Pennsylvania
The Campaign Group, Edge Hill Strategies & the Pennsylvania Democratic Party

Best TV Ad That Never Saw The Light Of Day
"Pill"
The Strategy Group Company

Best Bare-Knuckled Street Fight TV Ad
Shelby
TRIPPI

Best Biographical TV Ad
American Dream
FP1 Strategies

Best Use of Addressable TV Advertising
Addressable TV - Murphy for Governor 2017
Media Fortitude Partners

Best Use of Drone Footage in a TV Ad
Veterans Powering America
Advoc8 & Ascent Media

Best Use of OTT – Connected TV
Over the Top in GA CD-06
Smart Media Group

Best Use Of Voice-Over Talent in a TV Ad
King County Elections "Multiplier Effect"
Mammoth Agency

Best Villain in a TV Ad
Children's Hospital
AL Media

Most Effective Comparative TV Advertisement
Rancher
FP1 Strategies

Most Original TV Ad
Thank You, Georgia
FP1 Strategies

"Murphy's Law"
Jamestown Associates

Toughest Democratic TV Ad
Immoral
TRIPPI

Toughest Republican TV Ad
Kathy
FP1 Strategies

"Vote"
Honold Communications, Inc.

Toughest TV Ad - Organization/PAC
VoteVets – “Act Like One”
GMMB

Spanish Language, Newspaper, Radio, and Phone Calls

Spanish Language (US)

Best Spanish Language Direct Mail Piece    
La Vision Correcta
MDWCOMM

Best Spanish Language Radio Ad
VOTE.org/VA 
Solidarity Strategies

Best Spanish Language TV Ad
NJEA PRIDE- La Libertad​
The New Media Firm

Best Spanish Language Web Video 
Murphy for Governor video
Espora

Radio

Best Radio Ad For Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign
2017 Iowa Ag Summit - "Darn Good Farming"
Content Creative Media

Swamp Zone
PSB

Best Radio Ad For Mayoral Candidate
The Casper Disaster​
Cold Spark Media

Best Radio Ad for Special Election Campaign
Big Hat
FP1 Strategies

Best Radio Ad For State Legislative Candidate    
Mirror, Mirror
Go BIG Media Inc

Best Radio Ad For Statewide    
"Jack it Up"
Jamestown Associates

Best Use of Radio Targeting (online or terrestrial)    
Congressmen Soto on PR
Solidarity Strategies

Best Use Of Voice-Over Talent in a Radio Ad   
Karen Handel - Best Use of Voice-Over
Convergence Media

Toughest Radio Ad  
He's At It Again
Hackney & Hackney inc

Phone Calls
 

Best Automated Phone Call    
Hard Work and Compassion
The Strategy Group Company

Best Live Phone Call
Fighting for Cancer Patients
Winning Connections and ACS

Best Overall Use Of A Telephone Town Hall    
Turning the Tide
The Strategy Group Company

Newspaper
 

Best Newspaper Ad For Public Affairs/Issue Advocacy Campaign
A Message to Outdoor Retailers from Colorado
RBI Strategies and Research

Overall

Best Bare-Knuckled Street Fight Victory       
Karen Handel - Best Bare-Knuckled Street Fight Victory  
Convergence Media

Best Campaign Comeback     
Better KCI Campaign
Dover Group

Unfinished Business
Muller Public Strategies

Best Collateral Item Or Sign 
Project Scholl Resistance Posters: WWII Propaganda Remixed for Trump’s America
Creative Majority

Best Cross-Channel Ad Campaign       
A Multi-Channel Approach to Protecting Monuments
Trilogy Interactive

Best Data Analytics Solution
The Sweep - Best Data Analytics Solution​
Left Hook

Best Direct Mail Piece   
Would You Rather?
Red Maverick Media

Best Earned Media Around A Single Event
David Wright House #FLW150 Event        
HighGround, Inc.  

Best Firm Revenue Diversification  
Solidarity Strategies

Best New Firm   
Left Hook

Best Online Advertising Campaign    
A Winning Online Ad Strategy in Alabama
Mothership Strategies & TRIPPI

Best Professional Development Initiative  
National Association of Diverse Consultants
Solidarity Strategies

Best Public Affairs Campaign
Protect Swipe Fee Reform
PSB

Best Radio Ad   
The Casper Disaster
Cold Spark Media

Best Special Election Campaign
Doug Jones for Senate 
TRIPPI & FM3 Research

Best TV Ad   
Game Over Christy
Point Blank Creative

Best Use of Data Analytics/Machine Learning  
Matchbox.io Voter Data Modeling
Aristotle

Best Use Of New Technology
Daily Action
Revolution Messaging

Best Use of Online Targeting
Phil Murphy
DSPolitical & Media Fortitude

Best Villain in a Direct Mail Piece
Hush Puppies
Ourso Beychok, Inc.

Best Web Video - Political
Service
Advoc8

Best Web Video - Public Affairs
Cincuenta (Fifty)
Fénix Media USA

Best Website
Patagonia Bears Ears Website
Patagonia & Upperquad

Most Daring and Successfull Tactic
The Bully
Checkmate Strategies

Most Innovative Product Of The Year
RevUp Software
RevUp Software

Toughest Direct Mail Piece
Bad Company
Axiom Strategies