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How to Use Facebook to Nudge Low Propensity Voters to the Polls

  • Dec 1, 2017

Low-propensity voters are an elusive target, but they’re often the margin for victory. Could sales techniques on social media b...

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M&A Boom Sees Conglomeration of GOP Shops

  • Nov 30, 2017

Last year some Republican practitioners brushed aside the notion of a mergers and acquisitions boom among GOP firms. Now, the r...

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Fundraisers Fret Over Millennial Donors Despite Growth In Online Fundraising

  • Nov 29, 2017

Technology is making donating easier and more Americans are opening their wallets to campaigns and groups, but fundraisers are ...

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A Moment Made For ‘Misfit’ Candidates And Their Consultants

  • Nov 28, 2017

During her victory speech earlier this month, Danica Roem dedicated her historic win to the “misfits,” the marginalized, and th...

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Why Groups Should Follow Campaigns Out Of The Data Silo

  • Nov 27, 2017

Advocacy groups need to tear down their internal data walls.  Traditional metrics like letters delivered and emails opened a...

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With the Rise of Fake News, Do Viewers Still Trust Media?

  • Nov 27, 2017

A recent study from the CMO Council reported 75 percent of respondents said they worry about the growing number of fake news si...

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Why Campaigns Need to Rediscover Canvassing In 2018

  • Nov 24, 2017

Canvassing in 2018 is a whole new world compared to canvassing last cycle. Door knockers can now show videos at the door, they ...

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What Political Consultants Can Do About Sexual Harassment

  • Nov 21, 2017

Over the past several weeks, we’ve heard from members of Congress speaking out about the need to change sexual harassment polic...

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How Online Registration Can Move The Needle On Turnout

  • Nov 20, 2017

One of the biggest questions going into 2018 is whether Democrats can convince Millennials to vote. In this year's Virginia ele...

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FEC Pushes Forward On Digital Disclaimers

  • Nov 17, 2017

Consultants may soon have to grapple with new federal rules on digital ad disclosures, which could arrive before the end of the...

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