Keeping Up Your Social Presence In The Emoji Era

  • Sep 19, 2016

Campaigns have never been more connected to their supporters than they are today. In this digital era, staying in front of tren...

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Is BPI’s Deal For Incite The Start Of An Acquisitions Arms Race?

  • Sep 16, 2016

Outside investors are fueling conglomeration on the Democratic side of the consulting industry. Last fall, Stagwell Group, the ...

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Consultants See Potential In New Snapchat Ad Features

  • Sep 15, 2016

Consultants are excited by Snapchat’s new ad targeting capabilities, but some warn only big-budget campaigns will be able to ha...

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You Get What You Pay For: Why Transparency Is Key When Buying Digital

  • Sep 14, 2016

"Trust, but verify," a Russian proverb frequently credited to Ronald Reagan, is an axiom many in the marketing community are no...

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Targeting Millennials Across Platforms

  • Sep 13, 2016

Like it or not, the future of our country lies in the hands of Millennials. Why? Because there are currently 85 million Millenn...

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