Congratulations to the 2017 Reed Award winners. The winning firms were honored at The Reed Awards Conference at the Aria Resort & Casino in Las Vegas on February 17.

Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards were created to recognize the best of the political industry. You can view the list of 2017 finalists here. This year's winners are listed below.  

2017 Category Groups

Direct Mail

Most Sophisticated Targeting With Direct Mail 
Cruz Iowa Mail Segmentation
Axiom Strategies
 

Best Comparative Mail Piece 
Rebuild           
Jamestown Associates

Reviews         
The Singularis Group
 

Best Mail Piece For A Bare-Knuckled Street Fight Victory   
RSLC Where's Julie Lassa      
Persuasion Partners, Inc.

Beverly Hills Bryan     
The Lukens Company

Best Mail Piece For Ballot Initiative 
The 200 Year Tax       
Cerillion N4 Partners
 

Best Mail Piece For Democratic Congressional Candidate   
Suozzi Environment
The Parkside Group

VAWA
The Balduzzi Group

Best Mail Piece For Democratic County, Local Or Judicial    
No Bernie       
The Strategy Group

Best Mail Piece For Democratic Mayoral Candidate
Our Future - Illustrated          
The Beytin Agency

Best Mail Piece For Democratic Presidential Campaign      
Unbreakable  
Convergence Targeted Communications

Best Mail Piece For Democratic Stage Legislative Candidate
Lemonade Stand - Die Cut     
The Pivot Group

Best Mail Piece For Democratic Statewide Candidate         
Deflated         
The Strategy Group

Best Mail Piece For Independent Expenditure Campaign – Congressional (Republican)    
Subway          
Cold Spark Media
 

Best Mail Piece For Independent Expenditure Campaign – Congressional (Democrat)      
Little Stewie  
Wildfire Contact


Best Mail Piece For Independent Expenditure Campaign – Local, County, or Municipal
FreedomPAC - Davis "Master of Deception"      
Axiom Strategies


Best Mail Piece For Independent Expenditure Campaign – State Legislative         
Hillary's Birthday Card with Greg Stumbo    
Grit Creative
     
Zenzinger Fortune Cookie      
Clear Creek Strategies
 

Best Mail Piece For Independent Expenditure Campaign – Statewide        
Katie McGinty is a Job Killer  
Red Maverick Media
 

Best Mail Piece For Non-Partisan County, Local Or Judicial Candidate       
Variable Mail to Speak to Each Party in Diverse Race          
Cygnal

   
Over-Testing Is A Trivial Pursuit        
MDWCOMM
 

Best Mail Piece For Non-Partisan Mayoral Candidate         
Billionaire Tries to Buy an Election   
Patriot Games, Inc.
 

Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Organization        
NCLR  
Solidarity Strategies
 

Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Statewide/Local   
Insert Your Money Here         
Red Maverick Media
 

Best Mail Piece For Republican Congressional Candidate   
Cancer Patient
Chris Russell Consulting, LLC
 

Best Mail Piece For Republican County, Local Or Judicial Candidate           
Fox & Hen      
Chris Russell Consulting, LLC
 

Best Mail Piece For Republican Presidential Campaign       
ISIS     
Jamestown Associates
 

Best Mail Piece For Republican State Legislative Candidate           
Strickland "The Establishment Strikes Again"
Axiom Strategies


Dinner Plate   
Strategic Impact
 

Best Mail Piece For Republican Statewide Candidate         
Blunt "Pink Slips"       
Axiom Strategies
 

Best Mail Piece for Special Election Campaign        
Scrap Book     
Ignite Strategies

Best Mail That Never Saw The Light Of Day
Sheep 
Jamestown Associates

Best Use of Photography in Direct Mail        
Storefronts     
The Strategy Group

           
Highway to Hell         
Control Point Group
 

Best Villain In A Mail Piece   
He Stole the Life Savings of An American Hero’s Widow    
Murphy Nasica & Associates

Toughest Direct Mail Piece   
Portraying a rich, sleazy, lazy, opportunistic, immoral, ungrateful parasite who steals from widows      
Murphy Nasica & Associates


Chervony's Emails      
MDWCOMM

Best Fundraising Mail Piece for Congressional Campaign   
Brian Mast Photo Package    
HSP Direct, LLC

Best Fundraising Mail Piece for Presidential Campaign (including primary)          
2016 Victory Trump Note Card          
The Lukens Company

Best Fundraising Mail Piece for Public Affairs/Issue Advocacy Campaign  
SBA 2016 Video Mailer         
The Lukens Company

Best Fundraising Mail Piece for Statewide Campaign         
Toomey Homestretch
HSP Direct

Campaign Branding and Field

Best Canvassing Program      
MIGOP: Winning Michigan    
Stampede Consulting
 

Best Door Hanger      
Bernie Sanders 2016 Colorado          
Solidarity Strategies
 

Best GOTV Execution
The Republican National Committee's GOTV Program       
TargetPoint Consulting & Causeway Solutions & The RNC

Best Lit Piece 
What a Difference a Year Makes      
Red Maverick Media

Bernie Sanders 2016 Trifold  
Solidarity Strategies

Best Logo & Branding for Congressional Campaign 
Pramila Logo  
Wildfire Contact

Best Logo & Branding for County, Local, Mayoral or Judicial Candidate      
If You’re a Sheriff, Where’s Your Badge?     
Murphy Nasica & Associates

Best Logo & Branding for State Legislative Campaign         
Dan Laughlin for State Senate          
Cold Spark Media

Best Logo & Branding for Statewide Campaign       
"Raise the Bar"          
EIS Solutions

Phil Murphy for Governor - Branding
GPS Impact

Best Use Of Paid Field Program           
PA GOP (Senator Toomey) and RNC (President Trump)
Wright Williams and Associates 

Best Yard Sign
Can you tell the difference?  
Axiom
 

Most Original/Innovative Collateral Item     
Fair Pay Today
The Fairness Project & Business for a Fair Minimum Wage & Dr. Bronners
 

International

Best Canadian Online Ad Campaign 
Canadian Veterans ABC Campaign 2015      
Harvey McKinnon Associates


Best Canadian TV Advertisement     
Foundation     
BC Liberal Party


Best Canadian Web Video     
A Mother's Story - Canadian Veterans ABC Campaign         
Harvey McKinnon Associates


Best Canadian Website         
Great Bear LIVE         
Van City Studios


Best European Direct Mail Piece       
Putin's last critic in Parliament - Russia's first Western-style oppositional campaign
Inventum.Group


Best European Online Ad Campaign 
INSM - Freihandel Ahoi for Free Trade!       
Cosmonauts & Kings GmbH


Best European TV Advertisement     
Corruption - the story of a 50 Euro note       
Shaviv Strategy and Campaigns


Best European Use of Outdoor Advertising  
The Hands      
Klirr Stockholm


Best European Web Video    
The Importance of Democracy          
Oyku/Dialogue International


Best European Website         
Sadiq Khan for London           
Tectonica Studios


Best International Campaign
PPK: Peruvian Presidential Elections
EL EQUIPO DE CAMPAÑA

Give a Beep   
Edelman Deportivo


Best International Direct Mail Piece 
Putin's last critic in Parliament - Russia's first Western-style oppositional campaign       
Inventum.Group


Best International Firm         
EL EQUIPO DE CAMPAÑA


Best International Online Ad Campaign       
The Importance of Democracy          
Oyku/Dialogue International


Best International TV Advertisement
"Not this time Tony" 
National Party of Australia - NSW


Best International Use of Outdoor Advertising        
We Are Europe - Kiss of Death          
Fishnik


Best International Web Video           
Christmas in 1982 in 360       
Reform Act


Best International Website   
Britain Stronger in Europe     
Hines Digital


Best Latin American Direct Mail Piece         
Diles Que Voten         
Heurística Comunicación


Best Latin American Online Ad Campaign    
César Gómez Monge 
Roldan Carreon y Asociados


Best Latin American TV Advertisement        
Latinos Unidos           
Heurística Comunicación


Best Latin American Use of Outdoor Advertising     
Campaña Gobernador Oaxaca PAN-PRD      
Heurística Comunicación


Best Latin American Web Video       
Cancer Roldan
Carreon y Asociados


Best Latin American Website
Diles Que Voten         
Heurística Comunicación

Overall

Best Bare-Knuckled Street Fight Victory       
Cruz Wisconsin Victory          
Axiom Strategies


Best Campaign Comeback     
Hurd for Congress      
Smart Media Group


Best Collateral Item Or Sign 
“Bumper Sticker Postcard”    
DB Capitol Strategies


Best Direct Mail Piece           
Cancer Patient
Chris Russell Consulting, LLC


Best Earned Media Around A Single Event   
The Nuisance Committee
The Nuisance Committee, M. Harris, Kurth Lampe Worldwide


Best Fundraising Direct Mail Piece   
2016 Victory Matching Check
The Lukens Company


Best New Firm          
Advoc8, LLC     


Best Online Advertising Campaign    
Toomey for Senate – Content Marketing 
Cold Spark Media & Bask Digital


Best Public Affairs Campaign    
BNSF Railway vs. Spokane City Council    
Mammoth Agency


Best Radio Ad    
"Cruel Joke"    
The Strategy Group Company


Best TV Ad    
THEY'VE ALL COME TO LOOK FOR AMERICA    
Devine Mulvey Longabaugh


Best Use Of New Technology    
One-click donations    
Campaign Solutions


Best Web Video    
"Are You Still Watching?"    
The Strategy Group Company


Best Website    
Evan McMullin for President    
Hines Digital


Most Daring And Successful Tactic    
The Veggies Series    
Convergence Targeted Communications


Most Innovative Product Of The Year    
RevUp Software    
RevUp Software

Digital Advertising and Targeting

Best Non-Traditional Online Advertising      
Targeted Snapchat Filter Advertising
Revolution Messaging

Best Self-Serve Platform       
DemocraticAds.com  
DSPolitical
 

Best Use of a Self-Serve Platform    
Alaska House Democratic Candidates use DemocraticAds.com      
DSPolitical
 

Best Use of Display Advertising for Ballot Initiative
Yes on Prop 55           
Trilogy Interactive


Best Use of Display Advertising for Congressional Campaign         
AdVictory: Digital ID, Persuasion and GOTV 
AdVictory
 

Best Use of Display Advertising for County, Local, Mayoral or Judicial Candidate  
Pull Plug         
The Campaign Workshop
 

Best Use of Display Advertising for Independent Expenditure Campaign   
Progress NC Action/ NC IE Table       
Rising Tide Interactive

Best Use of Display Advertising for Presidential Campaign (including primary)     
Cambridge Analytica & POLITICO Focus - Display Advertising         
Cambridge Analytica
 

Best Use of Display Advertising for State Legislative Campaign     
AdVictory: Digital ID, Persuasion and GOTV 
AdVictory
 

Best Use of Display Advertising for Statewide Campaign – Democratic     
Roy Cooper for Governor - Digital Outreach 
GPS Impact
 

Best Use of Display Advertising for Statewide Campaign – Republican     
Ohio Lost Jobs Digital Ads     
Harris Media, LLC

Best Use of Online Targeting for Ballot Initiative – Democratic     
Informing Arkansas With Strother Nuckels Strategies          
DSPolitical

Best Use of Online Targeting for Ballot Initiative - Republican       
Trenton's Bad Bet: Cord-Cutter Targeting & Frequency Tests         
FP1 Strategies

Best Use of Online Targeting for Congressional Campaign 
Campaign Solutions

Best Use of Online Targeting for County, Local, Mayoral or Judicial Campaign      
Culture for All: Renewing Support for the SCFD       
4degre.es

Cindy Anderson for Austin Independent School District Board         
DSPolitical
 

Best Use of Online Targeting for Independent Expenditure Campaign       
John Bolton Fall Independent Expenditure   
Campaign Solutions
 

Best Use of Online Targeting for Presidential Campaign (including primary)        
Turning out the Vote for Cruz: Digital Targeting in Iowa     
Active Engagement
 

Best Use of Online Targeting for State Legislative Campaign         
Smart Cookie® Microtargeting          
Revolution Messaging
 

Best Use of Online Targeting for Statewide Campaign       
Toomey for Senate - Swing Voter Content Marketing         
Cold Spark Media & Bask Digital
     
Vertical Strategies' Cult Classic Millennial Targeting for Grassley Works  
Vertical Strategies
 

Best Use of Programmatic Advertising
AdVictory: Digital ID, Persuasion and GOTV 
AdVictory

IM-22 Programmatic Advertising         
Mammoth Agency
 

Best Use of Social Media for County, Local, Mayoral or Judicial Candidate
Justice Eva Guzman Social Media     
Upstream Communications
 

Best Use of Social Media for Independent Expenditure Campaign 
The Beacon Center ends the Hall Tax
The Zoldak Agency
 

Best Use of Social Media for Presidential Campaign (including primary)   
Cambridge Analytica - Snapchat       
Cambridge Analytica

Best Use of Social Media for State Legislative Campaign   
Using Facebook’s Incredible Reach to Boost Name ID, Share Message and Win   
The Prosper Group
 

Best Use of Social Media for Statewide Campaign 
Toomey for Senate - Content Marketing      
Cold Spark Media & Bask Digital
 

Best Use of Technology for GOTV    
Breaking Down Walls: GOTV
SABIO mobile

Digital – Email & Fundraising


Best Email Sign-Up Tactic    
Ruth is the Truth    
Mothership Strategies


Best Fundraising Email Creative/Copy for Congressional Campaign    
Making History:  Lisa Blunt Rochester    
New Blue Interactive, LLC


Best Fundraising Email Creative/Copy for County, Local, Mayoral or Judicial Candidate    
Mayor-elect Levar Stoney Emails Knockout a Win in RIchmond!    
New Blue Interactive, LLC


Best Fundraising Email Creative/Copy for Indepenedent Expenditure Campaign    
Great America PAC Email Fundraising Campaign    
Campaign Solutions


Best Fundraising Email Creative/Copy for Presidential Campaign (including primary)    
"No More Kumbaya"    
IVC Media


Best Fundraising Email Creative/Copy for State Legislative Campaign    
Jeff Clemens for State Senate Email Creative    
Impact Politics


Best Fundraising Email Creative/Copy for Statewide Campaign - Democratic  Governor Kate Brown -- Building #TeamKate    
New Blue Interactive, LLC


Best Fundraising Email Creative/Copy for Statewide Campaign - Republican   Vertical Strategies' Rand Paul EOQ Money Bomb    
Vertical Strategies


Best New Email Tool    
Dynamic Images    
Campaign Solutions


Best Online Fundraising Program    
Record-Breaking Online Fundraising    
Revolution Messaging


Best Use Of Email/Viral Marketing in a Presidential Campaign (including primary)    
Trump Email Prospecting Program    
Conservative Connector


Best Use of Text Message Fundraising    
Mobile Fundraising Strategy and Technology    
Revolution Messaging
 

Digital – Web Video 
 

Best Use of Video on Social Platform    
What Do We Have To Lose?    
Big Bowl of Ideas, Inc.


Best Use of Virtual or Augmented Reality    
Yes for Peoria VR    
HighGround, Inc. & Art Haynie


Best Web Video For Ballot Initiative – Democratic 
How to vote YES on 4B by Popsicle the Polar Bear    
4degre.es


Best Web Video For Ballot Initiative – Republican 
Trenton's Bad Bet 'Popcorn'    
FP1 Strategies, LLC


Best Web Video for Congressional Campaign    
"Truth"    
The Strategy Group Company


Best Web Video For County, Local, Mayoral Or Judicial Candidate    
Justice Jeff Brown Naturalization Ceremony    
Upstream Communications


Best Web Video For Independent Expenditure    
John Bolton SuperPAC: "Need To Know"    
Advoc8


Save the Day    
BrabenderCox


Best Web Video for Presidential Campaign (including primary)    
IT’S NOT OVER    
Devine Mulvey Longabaugh


Best Web Video For Public Affairs Campaign Or Issue Advocacy    
AEM 'My Manufacturing Vote' Campaign 2016    
AEM
  
Jack Abramoff    
Cold Spark Media


Best Web Video For State Legislative Candidate    
Campaign Energizer    
Go BIG Media Inc. 
  
Matt Castlen for Coal Miners    
Tanner+West

Best Web Video For Statewide Candidate    
Life Story    
BrabenderCox

Robba's Facebook    
Resolute Media

Digital – Websites & Mobile 

Best Microsite    
Hillary’s Inbox    
Harris Media, LLC


Best Presidential Website by Outside Group/Issue Organization (including primary)    
Real World Hillary    
BrabenderCox


Best Use of A/B Testing    
40 Tests in 40 Days: A/B Testing    
FP1 Strategies


Best Use Of Mobile Technology    
Text-to-Donate Technology    
Revolution Messaging


Best Website For Ballot Initiative    
Yes on Prop 55    
Trilogy Interactive


Best Website For Congressional Campaign    
HurdforCongress.com
Harris Media, LLC


Best Website For County, Local, Mayoral Or Judicial Candidate    
Building an Online Hub to Raise Name ID and Engage Voters    
The Prosper Group


Best Website For Independent Expenditure Campaign    
Republican Governors Association Website    
Upstream Communications


Best Website For Issue Advocacy Or Public Affairs Campaign - Democratic    
Website: NPCA's Find Your Voice Initiative    
NGP VAN
 

Best Website For Issue Advocacy Or Public Affairs Campaign - Republican
Building a Central National Hub to Empower Public Advocacy    
The Prosper Group


Best Website For Presidential Campaign (including primary)    
Cruz for President – The Campaign’s Digital Headquarters    
The Prosper Group


Best Website For State Legislative Candidate    
Website for Assemblywoman Melissa Melendez    
Venture Strategic Public Affairs Consulting


Best Website For Statewide Candidate    
Kate Brown for Oregon Governor Website    
Blueprint

Grassroots 

Best Action Center/ Grassroots Website  
You're the Cure  
American Heart Association 


Best Advocacy Social Media Campaign    
Protect Our Water    
The Campaign Workshop


Best Email Action Alert    
National Association of Home Builders Member Direct Contact    
National Association of Home Builders


Best Lobby Day    
Tackle Diabetes Lobby Day and White House Event    
American Diabetes Association


Best Use of Data    
ADA and Cygnal Data Enhancement and Segmentation Project    
Cygnal


Consulting Grassroots Organization of the Year        
Davies


Corporate Grassroots Organization of the Year    
Big Marijuana    
Bronstein & Weaver, Inc.


Non-Profit Grassroots Organization of the Year    
Speak Now for Kids    
Children's Hospital Association

Television Advertisements

Best Ad For Ballot Initiative    
Trenton's Bad Bet 'Einstein'    
FP1 Strategies, LLC


Best Ad For Democratic Congressional Candidate    
Marge    
Hamburger Gibson Creative

Meet Raja    
Adelstein & Associates


Best Ad For Democratic Mayoral Candidate    
All About Community    
SCN Strategies


Best Ad For Democratic Presidential Candidate (including primary)    
THEY'VE ALL COME TO LOOK FOR AMERICA    
Devine Mulvey Longabaugh


Best Ad For Democratic State Legislative Candidate    
Lisa    
76 Words


Best Ad For Democratic Statewide Candidate    
Calls    
Jackson Group Media


Best Ad For Independent Expenditure Campaign - Congressional    
Badgertank    
The Lukens Company

Manure Spreader    
Cygnal


Best Ad For Independent Expenditure Campaign - Mayoral    
"Grinch" for Clean Slate Baltimore    
Indigo Strategies LLC


Best Ad For Independent Expenditure Campaign - State Legislative    
Bob The Bilker    
Go BIG Media Inc


Best Ad For Independent Expenditure Campaign - Statewide    
McGinty Iran    
Jamestown Associates


Best Ad For Independent Expenditure Campaign – Local, County, or Municipal    
Secret Money    
Roy Fletcher


Best Ad For Independent Expenditure Campaign – Presidential (including primary)    
NRA - "Nightstand"    
OnMessage Inc.


Best Ad For Local, County, Or Judicial Candidate    
"Please Re-Elect Gerald...Please!"    
KC Strategies


Best Ad For Public Affairs/Issue Advocacy Campaign - Organization    
Maria    
Jamestown Associates


Best Ad For Public Affairs/Issue Advocacy Campaign – National    
March for Life Action - "Consensus"    
OnMessage Inc.


Best Ad For Public Affairs/Issue Advocacy Campaign – Statewide/Local    
Meagan    
Alfano Communiations

"Jerald"    
RALLY Campaigns

Best Ad For Republican Congressional Candidate    
McSally for Congress 'Boomer'    
FP1 Strategies, LLC

Best of Both    
Patchwork Creative LLC


Best Ad For Republican Mayoral Candidate    
G.T. Bynum Bio TV Spot    
CMA Strategies, Inc. & Retrospec Films


Best Ad For Republican Presidential Candidate (including primary)    
Movement    
Jamestown Associates


Best Ad For Republican State Legislative Candidate    
Corruption    
BrabenderCox


Best Ad For Republican Statewide Candidate    
Schmitt for Missouri 'Inspiration'    
FP1 Strategies, LLC

"Boxer"    
Something Else Strategies


Best Ad That Never Saw The Light Of Day    
Bingo    
AL Media

Josh Hawley - "Bumper Stickers"    
OnMessage Inc.


Best Bare-Knuckled Street Fight TV Advertisement    
NRCC IE (MI-01) - "Loggers"    
OnMessage Inc.


Best Use of Addressable TV Advertising    
Hurd for Congress | TX-23    
Smart Media Group


Best Use of Drone Footage    
Matt Castlen for Coal Miners    
Tanner+West


Best Use Of Voice-Over Talent    
"Grinch" for Clean Slate Baltimore    
Indigo Strategies LLC


Best Villain    
The Swiftest, Most Eviscerating 30-Second Bombardment    
Murphy Nasica & Associates


Most Effective Comparative Television Advertisement    
Six Times    
Jamestown Associates

Facade    
BrabenderCox


Most Original TV Advertisement    
"Please Re-Elect Gerald...Please!"    
KC Strategies


Toughest Television Advertisement    
"Forgive Not Forget" for Clean Slate Baltimore    
Indigo Strategies LLC

Spanish Language, Newspaper, Radio, and Phone Calls

Best Spanish Language Direct Mail Piece     
Diles Que Voten         
Heurística Comunicación


Best Spanish Language TV Ad
El Muro (The Wall)    
76 Words


Best Spanish Language Web Video - Democratic
Kamoji
SCN Strategies


Best Spanish Language Web Video - Republican  
JEB'S FAMILY: UNA FAMILIA COMO LA NUESTRA 
MAS CONSULTING GROUP


Best Spanish Language Website       
Diles Que Voten         
Heurística Comunicación
 

Radio


Best Radio Ad for Congressional Campaign    
Saving Alaska    
Hackney & Hackney Inc


Best Radio Ad For County, Local, Mayoral Or Judicial Candidate    
"Take One"    
The Strategy Group Company


Best Radio Ad For Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign    
"Cruel Joke"    
The Strategy Group Company


Best Radio Ad for Presidential Campaign (including primary)    
Americans United for Values - "Off the List"    
Content Creative Media


Best Radio Ad For State Legislative Candidate    
"Good Reasons"    
Something Else Strategies


Best Radio Ad For Statewide/Special Election Candidate    
"Numero Uno"    
Something Else Strategies


Best Use of Online Radio Targeting    
No on Prop 61 - Californians Against the Deceptive Rx Proposition 
Bask Digital


Best Use of Terrestrial Radio Targeting    
Democracy for America    
Solidarity Strategies


Best Use Of Voice-Over Talent    
Nebraskans for the Death Penalty - "Repeal"    
Content Creative Media

"Cruel Joke"    
The Strategy Group Company


Toughest Radio Ad - Republican    
Fleabag Fitz    
Grit Creative


Toughest Radio Ad – Democratic     
Real Fake News    
Control Point Group
 

Phone Calls
 

Best Automated Phone Call    
Unions Aren’t Just For Democrats    
Stones' Phones

  
Chuck Rocha for DC Delegate    
Solidarity Strategies


Best Live Phone Call    
"Building a Movement"    
Front Porch Strategies


Best Overall Use Of A Telephone Town Hall    
EMILY's List for CCM    
Solidarity Strategies
 

Newspaper
 

Best Newspaper Ad for Candidate Campaign    
Mayor Meck Sticky Notes    
HighGround, Inc.


Best Newspaper Ad For Public Affairs/Issue Advocacy Campaign    
Comic Strip: Election    
Penn Schoen Berland