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Congratulations to the 2016 Reed Award Winners!

2016 Reed Awards Winners Gallery

Best Automated Phone Call for County, Local, Mayoral, or Judicial Candidate

The Last Phone Call You'll Ever Receive From Me

Mowery Consulting Group

 

Best Automated Phone Call for Independent Expenditure, Ballot Initiative, or Issue Advocacy/Public Affairs Campaign

Issues Matter

The Strategy Group Company

 

Best Automated Phone Call For Statewide or Special Election Candidate

Free for a Quick Call?

BuzzMaker

 

Best Automated Phone Call For Presidential Primary

Cruz Daughters Robo

The Lukens Company

 

Best Comparative Mail Piece

Battle

Jamestown Associates

 

Dyster Definition

Axiom Strategies

 

Best Mail Piece for a Bare-Knuckled Street Fight Victory

Hot Tub

Dover Group

 

Best Mail Piece for Ballot Initiative 

The Wheels on the Bus Go Round … !

A.H. Strategies / Majority Designs

 

Best Mail Piece for County, Local, or Judicial Candidate

Capes

The Chadderdon Group

 

My Life's Work

The Beytin Agency

 

Best Mail Piece for Democratic Mayoral Candidate

I Made Mistakes

Katzing Creative Ways

 

Best Mail Piece for Democratic State Legislative Candidate

LD2 - Christie Clone

Kennedy Communications

 

Best Mail Piece for Democratic Statewide Candidate

Be a Hero

Mad Dog Mail

 

Best Mail Piece for Independent Expenditure Campaign - Local, County, or Municipal

What do you call HIM?

Cornerstone Solutions

 

Best Mail Piece for Independent Expenditure Campaign -  Mayoral

Voters Are Fleeing

Cygnal

 

Best Mail Piece for Independent Expenditure Campaign - Statewide

Stench Talking Mailer

Ourso Beychok, Inc.

 

Best Mail Piece For Independent Expenditure Campaign – Special Election

SD7 - Maui

Convergence Targeted Communications

 

Best Mail Piece For Independent Expenditure Campaign – State Legislative

LD11 - Angelini Purse

Kennedy Communications

 

Best Mail Piece for Public Affairs/Issue Advocacy Campaign - Organization

Skoll / wildfires

The Strategy Group

 

Best Mail Piece for Public Affairs/Issue Advocacy Campaign - Statewide or Local

Preserving the David Wright House

HighGround, Inc.

 

Best Mail Piece For Non-Partisan Mayoral Candidate

TEC (Theme Park)

Convergence Targeted Communications

 

Best Mail Piece for Presidential Primary

Martin O'Malley's 15 Goals to Rebuild The American Dream

Ourso Beychok, Inc.

 

Best Mail Piece for Republican Mayoral Candidate

Dyster Tootsie Pop

Axiom Strategies

 

Best Mail Piece for Republican State Legislative Candidate

15-BRE-001

Red Maverick Media

 

Best Mail Piece for Republican Statewide Candidate

Vote for our GOP Judges

Cold Spark Media

 

Best Mail Piece for Special Election Campaign

Guy GOTV

Cold Spark Media

 

Best Mail Piece that Never Saw the Light of Day

Planet Strange

Dover Group

 

Best Use of Photography in Direct Mail

My Life's Work

The Beytin Agency

 

Best Spanish Language Comparative Mail Piece

Bernie 2: Education

Solidarity Strategies

 

Best Spanish Language Direct Mail Piece

La Gran Vida de los Ricos y Mentirosos

Vision Media Marketing Inc.

 

Best Villain

Incompetent

Chris Russell Consulting, LLC

 

Most Sophisticated Targeting with Direct Mail

Modeling Vote by Mail

The Strategy Group

 

Refill and Condoms

The Chadderdon Group

 

Toughest Direct Mail Piece

Background Check

Chris Russell Consulting, LLC

 

Pigeons

Dover Group

 

Best Canvassing Program for County, Local, Mayoral, and Judicial Up to GOTV

David Fox for Mayor Field Program

Stampede Consulting

 

Best Canvassing Program for Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign

South Carolina Retailers Association Public Affairs Campaign

Stampede Consulting

 

Best Door Hanger

Kirk Burkley Door Hanger

Cold Spark Media

 

Best GOTV Execution

Taking GOTV to the (Red) Bank

UPT Strategies

 

Best Lit Piece

David Wright House Brochure

HighGround, Inc.

 

Cruz Brochure

Axiom Strategies

 

Best Logo & Branding

Parks In Peril

The Pivot Group

 

Best Use of Paid Field Program

David Fox for Mayor Field Program

Stampede Consulting

 

Best Yard Sign

David Fox for Mayor: Yard Sign

Stampede Consulting

 

Most Original or Innovative Collateral Item

Chris Christie for President Debate Party Pack

Upstream Communications

 

 

Best International Firm

Penn Schoen Berland

 

Best International Campaign

Justin Trudeau’s Campaign to Bring Canada Back

Bensimon Byrne

 

Best International TV Advertisement

Bibi-Sitter

Shaviv Strategy and Campaigns

 

Best International Web Video

Thirsty Fish Scandal

Shaviv Strategy and Campaigns

 

Best International Website

Benjamin Netanyahu

Harris Media LLC

 

Best Mail Piece for International Campaign

KADER - Direct Mailing

Oyku/Dialogue International

 

Best International Online Ad Campaign

Innovating in the UK General Election

DSPolitical International

 

Best International Use of Outdoor Advertising

KADER Outdoor - Don't Forget the Women Candidates

Oyku/Dialogue International

 

Best Canadian Online Ad Campaign

Canadian Medical Association - Demand a Plan Campaign

Sussex Strategy and Adrenaline Digital

 

Best Canadian TV Advertisement

McNeil’s Movers

The NOW Group

 

Best Canadian Web Video

“Enough”

Canada's NDP

 

Best Canadian Website

Dairy Farmers of Canada - Canadian Milk Matters Campaign

Sussex Strategy and Adrenaline Digital

 

Best Mail Piece for Canadian Campaign

Cancelled

Policomm

 

Best Use of Outdoor Advertising in a Canadian Campaign

More Time

The NOW Group

 

Best European Online Ad Campaign

Innovating in the UK General Election

DSPolitical International

 

Best European TV Advertisement

Step Forward The Alliance Party of Northern Ireland

Pale Blue Dot Creative

 

Best European Web Video

Austrias Farmers Community

Campaigning Bureau

 

Best European Website

Austrian Red Cross

Campaigning Bureau

 

Best Mail Piece for European Campaign

"From partylist to people campaigns"

VVD

 

Best Use of Outdoor Advertising in a European Campaign

KADER Outdoor - Don't Forget the Women Candidates

Oyku/Dialogue International

 

Best Latin American Online Ad Campaign

Lilian Tintori's international Human Rights campaign

Newlink Political & Todos Por La Libertad

 

Best Latin American TV Advertisement

La última cola - The last line

Equipo 70

 

Best Latin American Web Video

La verdad sobre MIN Unidad - The truth about MIN Unidad

Equipo 70

 

Best Latin American Website

Campaña en Redes Sociales: Ivonne Álvarez

Le Black Room

 

Best Use of Outdoor Advertising in a Latin American Campaign

"The Color makes the Difference"

El Equipo de Campaña

 

Best Live Phone Call For Independent Expenditure, Ballot Initiative, or Issue Advocacy/Public Affairs Campaign

Stopping Patent Reform Bill in the U.S. House

Solidarity Strategies

 

Best Live Phone Call For Presidential Candidate

Bernie Labor TTH

Solidarity Strategies

 

Best Spanish Language Phone Call

LULAC Latino Vote in Iowa

Solidarity Strategies

 

Best Newspaper Ad For Ballot Initiative

Bowie County Voter News

Texas Petition Strategies

 

Best Newspaper Ad For County, Local, Mayoral, Or Judicial Candidate

Guy McInnis - Recreation

Buisson Creative

 

Best Newspaper Ad For Public Affairs/Issue Advocacy Campaign

Phoenix Mayors Support the David Wright House

HighGround, Inc.

 

Unthinkable

Jamestown Associates

 

Toughest Newspaper Ad

Chamberlain

Jamestown Associates

 

Best Use Of Display Advertising

Texas Infrastructure Now - Prop 7

Upstream Communications

 

Association of American Medical Colleges - The American Doctor Shortage: Graduate Medical Education

Blue State Digital

 

Best Use of Geo Targeting

Nevitt GOTV Geo Targeted Ads

4degre.es

 

Best Use of Online Targeting

Bernie 2016 Online Targeting

Revolution Messaging

 

Rob Portman for Senate

Harris Media LLC

 

Best Use of Social Media

#LoveOurGulf

Hamburger Gibson Creative

 

Best Fundraising Email Creative/Copy

Ben & Jerry Email

Revolution Messaging

 

Best Online Fundraising Program

Bernie 2016 Grassroots Fundraising

Revolution Messaging

 

Best Use Of Email/Viral Marketing in a Presidential Primary

Cruz Tacky Christmas Sweater

The Lukens Company

 

Best Web Video For Ballot Initiative

NRA-ILA - "Tradition"

OnMessage Inc.

 

Best Web Video For County, Local Or Judicial Candidate

MOTS (Montage)

Jamestown Associates

 

Trust Jenny

Wilson Strategic

 

Best Web Video For Independent Expenditure

Put Patient Care First

Jamestown Associates

 

Best Web Video For Mayoral Candidate

Keep Montgomery Strange - On The Move

Mowery Consulting Group

 

Best Web Video for Presidential Primary

“That's How We Transform America”

DML Message

 

A Different Kind of Republican Leader

The Strategy Group Company

 

Best Web Video For Public Affairs Campaign Or Issue Advocacy

Brittany Maynard’s Call for End-of-Life Options

Compassion & Choices

 

No Such Thing

AL Media

 

Best Web Video For Special Election Candidate

Shaw – Just A Regular Guy

Cygnal

 

Best Web Video For State Legislative Candidate

Josh Newman - Blimp Man

Fletcher Rowley

 

Best Web Video For Statewide Candidate

Gregory Industries

FP1 Strategies, LLC.

 

John Young “Our Louisiana”

Go BIG Media, Inc.

 

Best Microsite

SF Board of Supervisors IE - Peskin Raises Rents

Convergence Targeted Communications

 

Best Use Of Application Software For A Mobile Device

SMART Union Labels Mobile Application

Revolution Messaging

 

Best Use Of Mobile Technology

Secure America Now

Harris Media LLC

 

Best Website For County, Local Or Judicial Candidate

Mark Ridley-Thomas for Supervisor

PowerThru Consulting

 

Best Website For Independent Expenditure Campaign

Florida.GOP

The Beag Co.

 

The Real Kim Mitchell

Cornerstone Solutions

 

Best Website For Issue Advocacy Or Public Affairs Campaign

The Water at Bay - An Interactive Documentary

Blueprint

 

Best Website For Mayoral Candidate

 

Mayor Ed Lee’s 2015 Campaign Site

Trilogy Interactive

 

Best Website For Statewide Candidate

CarlosForFlorida.com

Go BIG Media, Inc.

 

Best Spanish Language Web Video

Flush - Spanish

The Strategy Group Company

 

Best Radio Ad For County, Local Or Judicial Candidate

Pallbearer

JSK Group, LLC and CSC Solutions

 

Best Radio Ad For Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign

Louisiana Families First - Vote Hammer Radio

Fletcher Rowley

 

Best Radio Ad For Mayoral Candidate

Good News

Sutton Reid Advertising

 

Best Radio Ad For State Legislative Candidate

Introducing Bruce Land as a Vietnam War hero

The Campaign Group

 

Best Radio Ad For Statewide/Special Election Candidate

Stop at Our Border

The Strategy Group Company

 

Best Spanish Language Radio Ad

Winning bilingual ad for VA Senate 29

Chambers Lopez Strategies

 

Best Use of Terrestrial Radio Targeting

No TransLink Tax - Terrestrial Radio Targeting

Torch

 

Best Use Of Voice-Over Talent

Music To Your Ears

DML Message

 

Toughest Radio Ad

Louis Congemi - Real Politicians of Genius

Buisson Creative

 

Best New Firm

Wildfire Contact

 

Best Bare-Knuckled Street Fight Victory

Louisiana Water Coalition (Better Than Vitter)

Penn Schoen Berland

 

Best Campaign Comeback

Bevin For Kentucky

Jamestown Associates

 

Best Earned Media Around a Single Event

UltraViolet #GoodellMustGo

Revolution Messaging

 

Best Public Affairs Campaign

Preserving Frank Lloyd Wright's Last Residential Masterpiece

HighGround, Inc.

 

Best Special Election Campaign

First PA Dem State House Flip Since 2010!

Edge Hill Strategies, LLC

 

15-WHI-007

Red Maverick Media

 

Best Use Of New Technology

Small-Scale Campaign-Specific Microtargeting & Probabilistic-Weighted Polling

Grassroots Targeting

 

Most Daring And Successful Tactic

How we caused historic turnover in Philadelphia City Council without mentioning any candidates' names        

Bronstein & Weaver, Inc.

 

Most Innovative Product Of The Year

Artificial Neural Network (ANN)

4degre.es

 

L2 VoterMapping with HaystaqDNA Models

L2

 

Best Ad for Ballot Initiative

San Francisco for Everyone, "Night"

Joe Slade White & Company

 

Best Ad for Democratic Mayoral Candidate

The Shady Bunch

Vision Media Marketing Inc.

 

Passion

Hamburger Gibson Creative

 

Best Ad for Democratic State Legislative Candidate

Vince Mazzeo:  The Green Grocer, not a politician

The Campaign Group

 

Best Ad for Independent Expenditure Campaign - Local, County, or Municipal

"Mad Man"

Armour Media

 

Best Ad for Independent Expenditure Campaign - Statewide

Deplorable Vitter

Penn Schoen Berland

 

Best Ad For Independent Expenditure Campaign - Mayoral

On the Job Mayor

Cornerstone Solutions

 

Best Ad for Local, County, or Judicial Candidate

Mike Yenni - Kickoff

Buisson Creative

 

Best Ad for Presidential Primary

Honor

FP1 Strategies, LLC

 

Best Ad For Public Affairs/Issue Advocacy Campaign - Organization

"Better", National Immigration Forum Action Fund

GMMB

 

Best Ad for Public Affairs/Issue Advocacy Campaign - National

Sgt. Bartlett

Outlaw Media

 

Best Ad for Public Affairs/Issue Advocacy Campaign - Statewide/Local

Uber, "Choice"

Joe Slade White & Company

 

Best Ad For Republican Mayoral Candidate

On The Move

Mowery Consulting Group

 

Best Ad for Republican State Legislative Candidate

Debate

Jamestown Associates

 

Best Ad for Republican Statewide Candidate

My Office

Go BIG Media, Inc.

 

Best Ad for Special Election Campaign

Tongue-Twister

RedPrint Strategy

 

Best Ad That Never Saw the Light of Day

Chloe

Jackson Group Media

 

Best Bare-Knuckled Street Fight TV Advertisement

The People vs. David Vitter

Penn Schoen Berland

 

Best Spanish Language Ad for Public Affairs/Issue Advocacy Campaign

Jenevy's Story

SCN Strategies

 

Best Use of Voice Over Talent

Silent

The Balduzzi Group Inc

 

Best Villain

Chainsaw

The Balduzzi Group Inc

 

Most Effective Comparative TV Advertisement

Food Fight

Jamestown Associates

 

Most Original TV Advertisement

American Action Network - "Robo-Advisor"

OnMessage Inc.

 

Toughest TV Advertisement

Bathroom

Anthem Media

 

Best Automated Phone Call of 2015

A Personal Touch

Stones' Phones

 

Endorsed

The Strategy Group Company

 

Best Collateral Item or Sign of 2015

Girls Who Code #HireMe

The Pivot Group

 

Best Direct Mail Piece of 2015

Sarnoffopoly

MDWCOMM

 

Best Newspaper Ad of 2015

Phoenix Mayors Support the David Wright House

HighGround, Inc.

 

Best Online Advertising Campaign Of 2015

Bernie 2016 Online Advertising

Revolution Messaging

 

Best Overall Use Of A Telephone Town Hall in 2015

The 12 Candidate Forum

The Strategy Group Company

 

Best Radio Ad Of 2015

Louis Congemi - Real Politicians of Genius

Buisson Creative

 

Best TV Ad Of 2015

"Better", National Immigration Forum Action Fund

GMMB

 

Best Web Video of 2015

#GoodellMustGo

Revolution Messaging

 

Best Website of 2015

Bill Bryant for Governor

The Beag Co.