How data and analytics will shape 2018

Media relations, lessons for candidates from Trump, and D...

Why Democrats Spend Too Much on TV & the Roll of Bots in ...

What $25,000 Buys In Digital Advertising

  • Feb 7, 2018

Let’s say you’re running for Congress. In this super-engaged, donation-zealous era of Trump, you’re on the way to raising $100,000. Your...

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Mail Consultants Have A Pitch To Avoid The Trump Trap

  • Feb 5, 2018

Mail consultants are pitching their services as a way to solve this cycle’s messaging conundrum: navigating Donald Trump’s polarizing...

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After The Cookie, Where Does Digital Targeting Go?

  • Feb 2, 2018

In the last few cycles, billions of dollars have poured into cookie-based digital advertising. But at the same time, the entire basis...

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GOP’s M&A Boom Continues With Prosper-Axiom Partnership

  • Jan 30, 2018

Two Midwest-headquartered GOP firms announced a “strategic partnership” this week as the industry trend of amalgamation continues into...

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