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Campaign Insider by Anna Foley / Jul 02 2014
Audience Partners has received a patent on its cookie-voter file matching technology.
The patent, which the company filed for in August 2011, could have major financial implications for Audience Partners and its rivals if the company is able to enforce it. Political advertising is expected to hit $6 billion for the 2014 midterms, with only half of that going to television, according to an industry estimate.
With so much money flowing into digital advertising,…
Campaign Insider by Sean J. Miller / Jun 28 2014
Campaign Insider by Marianna Sotomayor / Jun 26 2014
U.S. Edition by Russ Schriefer & Shannon Chatlos / Jun 10 2014
Why we think broadcast TV will continue to dominate for the next few cycles...
U.S. Edition by Chris Russell / Jun 03 2014
Moving from local campaigns to national work is all about timing....
Campaign Insider by Anna Foley / Jun 30 2014
U.S. Edition by Brandon Lewis / Jun 24 2014
How picturing three piles of cash can help boost your campaign's fundraising...
Campaign Insider by Marianna Sotomayor / Jun 25 2014
Campaign Insider by Anna Foley / Jun 23 2014
Don't let data and technology make you lose focus on the personal touch...