C&E held its fifth annual Reed Awards Dinner at the Washington Marriott on Friday, February 1. The magazine handed out hardware to 96 winners across dozens of categories. 

From direct mail to broadcast ads, tele-town halls to cutting-edge online platforms—excellence was honored across the campaign industry. Below is a round-up of the 2012 election cycle’s crowning achievements:

Special Categories

Best Bare-Knuckled Street Fight Victory

Flake For AZ Senate, Smart Media Group & Strategic Perception Inc.

Best Campaign Comeback

Ted Cruz, Harris Media LLC

Heidi Heitkamp for Senate, The Mellman Group

Best Earned Media Around a Single Event

MAIG – Demand a Plan, Devine Mulvey

Best GOTV Plan and Execution

Black Men Vote Website, Oldmixon Hill

U.S. Chamber of Commerce – Vote For Jobs, IWS

Best International (Non-US) Campaign

¡VoteIsrael overseas GOTV campaign, Shaviv Strategy and Campaigns

Best Public Affairs Campaign

American Manufacturing, The Mellman Group

Best Special Election Campaign

Ron Barber for Congress Online Strategy, Oldmixon Hill

Best Use of Targeting Technology

Ted Cruz for Senate, CFB Strategies

Most Daring (and Successful) Tactic

Wake the F*ck Up, JCER

Most Innovative Product of the Year

Social Organizing, NGP VAN

Best Use of New Technology

VoterMapping.com, Labels & Lists

Ticket, Scan, Data. Eventbrite Fuels Success Through Events, Eventbrite

Best Use of Mobile Technology

Stop the Gas Tax, Wright Strategies LLC

Ted Cruz for Senate, CFB Strategies

Best Use of Social Networking Technology

Elizabeth Warren for Senate – Social Organizing, NGP VAN

Best Use of Email/Viral Marketing

Scott Walker for Governor (WI): National Email Prospecting, Conservative Connector

Best Fundraising Program

Elizabeth Warren for U.S. Senate, Trilogy Interactive & Lauren Miller

Alan Grayson Comes Back, BuzzMaker

Direct Mail

Best Mail that Never Saw the Light of Day

Cloth, Rainmaker Inc.

Only Free, The Chadderdon Group

Best International (Non-US) Campaign

Eugenio Mansur – Mayor Para de Minas/MG, Exata Consulting

Fernando Yunes, Veracruz, “Sí Hay Otra”, Instituto de Artes y Oficios para la Comunicación Estratégica

Best Bare-Knuckled Street Fight Victory

Transfer Tax Campaign, SAN FRANCISCO ASSOCIATION OF REALTORS

Best Villain

Birth Control, The Pivot Group

Grandmother, The Parkside Group

County, Local or Judicial Candidate

Uncle Sam, The Beytin Agency

Democratic State Legislative Candidate

T-Shirt, The Pivot Group

Our Best and Brightest – Aaron Ford, Mad Dog Mail

Women’s Health, Kennedy Communications

Republican State Legislative Candidate

The Big Picture!, Majority Designs

Statewide Candidate

This is Montana, The Pivot Group

Democratic Congressional Candidate

Women Vote! – IL-17 Piece #6, The Strategy Group

Republican Congressional Candidate

Over the Cliff, Chris Russell Consulting

Presidential Candidate

The Plan, The Strategy Group

Independent Expenditure Campaign or Issue Advocacy

BFF, Persuasion Partners, Inc.

Chip’s Road Trip, The Pivot Group

Todd Akin: We’ve Heard Enough, American Bridge 21st Century

Ballot Initiative

Double Tax Gum, axiom strategies

Toughest Direct Mail Piece

Fakebook, axiom strategies

Hit and Run, Petel & Co.

“Nuts,” Rainmaker Inc.

Best Direct Mail Piece Of 2012

Todd Akin: We’ve Heard Enough, American Bridge 21st Century

Happy Meals, SAN FRANCISCO ASSOCIATION OF REALTORS

The Plan, The Strategy Group

Automated Phone Calls

County, Local or Judicial Candidate

The call that beat a Koch Brothers hatchetman, a Tea Party millionairess, and shocked The NYtimes, Bronstein & Weaver, Inc

State Legislative Candidate

Rick Perales for State Representative, Front Porch Strategies

Statewide Candidate

McGraw Is Not On Your Side, Front Porch Strategies

Congressional Candidate

 “Earl Pitts” Auto Call, Politics Counsel

Independent Expenditure, Ballot Initiative or Public Affairs Advocacy

Ohio GOP Battle, Front Porch Strategies

Best Automated Phone Call Of 2012

“Hi. My name is Julien” Robocall, Los Angeles County Democratic Party

 

Live Phone Calls

Best Overall Use of a Telephone Town Hall

Call Time On Steroids: Tim Kaine’s Fundraising Telephone Town Halls, Stones’ Phones

County, Local or Judicial Candidate

Adrian Garcia for Sheriff, Winning Connections

State Legislative Candidate

Mary Ann Perez for TX State Representative, InFocus Campaigns

Statewide Candidate

Jon Tester for Senate/Persuasion ID, Winning Connections

Congressional Candidate

Jim Matheson for Congress, Winning Connections

Independent Expenditure, Ballot Initiative or Public Affairs Advocacy

A Risk We Can’t Afford, Cornerstone Solutions & Communications

Pigeon Forge, TN: Liquor By The Drink, InFocus Campaigns

Best Live Phone Call Of 2012

For Maryland Jobs and Schools – Persuasive Survey, Winning Connections

Newspaper

Toughest Newspaper Ad

Explore for More, Hackney & Hackney, Inc.

County, Local or Judicial Candidate

Double Tax Gum Newspaper Ad, axiom strategies

State Legislative or Statewide Candidate

Deep Roots, Majority Designs

Best Newspaper Ad Of 2012       

Gusher, Hackney & Hackney, Inc.

 

Political Technology

Best International (Non-US) Website

Kathleen Wynne for Ontario Liberal Party Leader, Digital Campaign Solutions

Enrique Peña Nieto for President (Mexico), Blue State Digital

Best International (Non-US) Web Video

El Poder del Voto vs el Abuso del Poder (The power of the vote vs the abuse of power), Equipo 70

Eduardo Catao – Councilman Recife – Video 2, Exata Consulting

Best Online Fundraising Tool

Blue State Digital Quick Donate, Blue State Digital

Best Use of Application Software for a Mobile Device

Cyrus Mobile, Nasica Consulting Services

Web Video: County, Local or Judicial Candidate

A Conversation with Jana Duty, KC Strategies

Web Video: State Legislative Candidate

Stefani Carter: “Inspiration,” Murphy Turner Associates

Web Video: Statewide Candidate

Maloney Baloney, Rainmaker Inc.

Web Video: Congressional Candidate

Jose Hernandez IS AN ASTRONAUT, Revolution Media

Web Video: Presidential Candidate

Barclay, Local Voices SuperPAC

Revealed: The GOP Strategy, Art Not War

Web Video: Ballot Initiative or Independent Expenditure

Meet Richard Hayes, American Federation of State, County and Municipal Employees, AFL-CIO

Best Website

Elizabeth Warren for U.S. Senate, Trilogy Interactive

Website: County, Local or Judicial Candidate

Justice Don Willett, Upstream Communications

Website: State Legislative Candidate

Kevin Austin for State Representative, Alien Media, Inc

Website: Statewide Candidate

Committee to Elect Dan Forest (Candidate for NC Lt. Governor), Red Stampede

Website: Congressional Campaign

TomMcClintock.com, Terra Eclipse

Website: Independent Expenditure Campaign or Issue Advocacy

FreedomWorksForAmerica.org, Terra Eclipse

michiganballot.com, Gridiron Communications

Online Advertising

Best Online Advertising Campaign

Vacation Dog, GMMB

Best Use of Display Advertising

Planned Parenthood’s Mobile Campaign: Youth Turnout, Revolution Messaging

Don’t Gamble with Your Health, The Campaign Workshop

Best Online Targeting

Murphy Informs Working-Age Women Voters about West’s Positions on Women’s Issues via targeted ads, Impact Politics

Chisum for Railroad Commissioner (TX): Hyper-local Ad Targeting, The Prosper Group

 

Radio

Best International (Non-US) Radio Ad

OBA Stuck in Reverse, RBI Strategies & Research

Best Use of Voice-Over Talent

The Coalition for Oklahoma’s Future – “Baggage,” The Strategy Group for Media

Radio Ad: County, Local or Judicial Candidate

Biker Justice, RBI Strategies & Research

Radio Ad: State Legislative Candidate

Joe Miller “Weeds,” Redprint Strategy

Radio Ad: Statewide Candidate

Mike Pence for Indiana Governor – “The Road to Growth,” The Strategy Group for Media

Radio Ad: Congressional

Michele Bachmann for Congress – “Airport,” The Strategy Group for Media

Radio Ad: Presidential

Hope For A Change, Hackney & Hackney, Inc.

Radio Ad: Ballot Initiative or Independent Expenditure

The Defeat of Physician Assisted Suicide in Progressive Massachusetts, Rasky Baerlein Strategic Communications, Element Productions and CJ Kaplan

Toughest Radio Ad

Cap and Trade, Hackney & Hackney, Inc.

Best Radio Ad Of 2012

Dumb, Franklin Communications/Peachtree Battle Group

 

Signage & Collateral Material

Best Collateral Item or Sign

Mitt Romney Has a Koch Problem, Art Not War

Most Original/Innovative Collateral Item

John Lewis Mugshot Poster & T-Shirt, John Lewis for Congress & Weyandt Creative

Yard/Outdoor Signs

Ray Withy – “Sailing Away,” Indie Politics

Tarleton Yard Sign, Argo Strategies

Yes For West-MEC Bond, Highground, Inc.

Television

Best Ad that Never Saw the Light of Day

“Dear Scott” – Democratic Party of Wisconsin, Adelstein | Liston

Best International (Non-US) Campaign

El Karateca (The Karate Man), Equipo 70

Best Use of Voice-Over Talent

Challenges, Obama Media Team

Best Villain

Andy Barr for Congress – “Scary Guy”, The Strategy Group for Media

Local, County or Judicial Candidate

Bergen County Democrats Baby Ad, Silver Strategies and Communications Group

Democratic State Legislative Candidate

“Run Jane, Run” – Iowa State Senator Steve Sodders, Adelstein | Liston

Republican State Legislative Candidate

Greg Bonnen: “He Listens,” Murphy Turner Associates

Statewide Candidate

Tommy Thompson for US Senate – “Washington Game,” The Strategy Group for Media

Democratic Congressional Candidate

“Numbers,” Hamburger Company

Republican Congressional Candidate

Not All – Todd Young for Congress, BrabenderCox

Presidential Candidate

Simon, Local Voices SuperPAC

537, Obama Media Team

Rick Santorum – “Pop-Up,” BrabenderCox

Independent Expenditure Campaign or Issue Advocacy

Surveillance, GMMB

“Flight” – AFSCME, Adelstein | Liston

“Sleepwalking,” OnMessage Inc.

Ballot Initiative

Grandparents, 76 Words

Most Effective Comparative Television Advertisement

The Choice, Obama Media Team

Toughest Television Advertisement

Commander in Chief, Truman National Security Project & Adelstein | Liston

Best Television Advertisement Of 2012

537, Obama Media Team

Commander in Chief, Truman National Security Project & Adelstein | Liston

Pennsylvania GOP – “The Problem,” BrabenderCox