Campaigns & Elections magazine recognized the year's best political and public affairs work at its fourth annual Reed Awards dinner Friday.
Named for C&E founder Stanley Foster Reed, the award recognizes outstanding campaign work in direct mail, online and print advertising, live and automated phones, radio, TV, political technology, and signage and collateral material.
The full list of 2012 winners:
Automated Phones
Best Automated Phone Call
Thanks Guvnah, Zata|3 Consulting
County, Local or Judicial Candidate
Free After 30 Years, Zata|3 Consulting
Independent Expenditure or Public Affairs Advocacy
Connecticut Democratic Party – Negative Call on Mayor, Winning Connections
Statewide or State Legislative Candidate
In Granny’s Words, Zata|3 Consulting
Live Phones
Best Live Phone Call
No on 26 – Make a Plan to Vote, Zata|3 Consulting
Best Overall Use of a Telephone Townhall
Wisconsin AFT Tele-Town Hall, Winning Connections
County, Local or Judicial Candidate
Bill John Baker for Chief, Winning Connections
Independent Expenditure or Public Affairs Advocacy
The ONE Campaign’s Voice for the Voiceless, Stones’ Phones
Special Election Campaign
Bill John Baker for Chief, Winning Connections
Statewide and State Legislative Candidate
Steve Doyle for State Assemblyman WI, Winning Connections
Direct Mail
Ballot Initiative Campaign
Thrown Away, axiom strategies
Boots, The Campaign Workshop
Highway 82 “Bus”, Murphy Turner Associates
Best Direct Mail Piece of 2011
Adam’s Story, The Beytin Agency
Best Mail that Never Saw the Light of Day
Wetlands (Louisiana Senate), Pivot Group
Best Non-US Campaign (International)
Don’t Divide Our Nation, Majority Designs
Best Villain
Building a Better Georgia – Sleeping with the Enemy, Mad Dog Mail
Democratic County, Local or Judicial Candidate
Sandi’s Vision, The Beytin Agency
Too Extreme, Kennedy Communications
Ed Lee Campaign, San Francisco Association of REALTORS
Democratic State Legislative Candidate
Lifeline, Kennedy Communications
Independent Expenditure and Issue Advocacy
CWA: If Jane Corwin has her way, Medicare won’t be there for us when we need it, BerlinRosen
Victory Fund – San Francisco, Mad Dog Mail
Ed Lee Campaign, San Francisco Association of REALTORS
Republican County, Local or Judicial Candidate
Battaglia – Unemployment, Cold Spark Media
Weed, Chris Russell Consulting
Mountains and Molehills, Majority Designs
Republican State Legislative Candidate
Flag, Chris Russell Consulting
Josh Harkins “Endorsements”, Murphy Turner Associates
Special Election Campaign
Don’t Be Silent, Imprenta Communications Group
Toughest Direct Mail Piece
Richard Mitchell – Issues, Argo Strategies
Extremist Dick Black, The Chadderdon Group
Wolcott for Mayor Newspaper, HighGround, Inc.
Newspaper
Best Newspaper Ad of 2011
Cupcake, Truman National Security Project
Local, County or Judicial Ad
Future Express, Rainmaker Inc
Toughest Newspaper Ad
Pebble Lady, Hackney & Hackney, Inc.
Online Advertising
Best Online Targeting
Michele Bachmann Ames Straw Poll Victory, Campaign Solutions/Connell Donatelli
Best Use of Display Advertising
Michele Bachmann, Ames Straw Poll Victory, Campaign Solutions/Connell Donatelli
Grassroots Mobilization
Sticking it to Rick Scott, BuzzMaker
Political Technology
Best International Web Video
Virtual Edna Kenny, ElectionMall, Inc.
Best International Website
FineGael2011.com, ElectionMall, Inc.
Best Online Fundraising Tool
Turn Your Fans into Fundraisers, Rally
Best Use of Application Software
Cyrus, Nasica Consulting Services
Web Video: Ballot Initiative and Independent Expenditure
Tom Morello’s Union Town Video Campaign, Revolution Messaging
Best Spot that Could Never Appear on Our Public Airways
Chicago Federation of Labor – “Enough”, Adelstein | Liston
Welch “Separated at Birth”, BrabenderCox
Web Video: Candidate
Santorum “Family”, BrabenderCox
The Donkey Whisperer, Capitol Consulting, Inc.
Jindal for Governor ‘Oil Spill’, OnMessage Inc.
Website: Independent Expenditure
GI Joe, Revolution Media and Truman National Security Project
Website: State Legislative and Local Races
Chicago for Rahm Emanuel, Trilogy Interactive
Website: Statewide Race/Congressional (Special)
Dan Forest for Lt. Governor (North Carolina), Red Stampede
Radio
Best Radio Ad of 2011
Double Speak Decoder, Hackney & Hackney, Inc.
NACS – Defending Swipe Fee Reform: Science Fiction, Penn Schoen Berland and Roy Fletcher
Best Use of Voiceover Talent
What Do We Know, Hackney & Hackney, Inc.
Toughest Radio Ad
Huge Mistake, Hackney & Hackney, Inc.
Signage and Collateral Material
Best Collateral Item or Sign
Long Way Down – Union Station, Scott Howell & Company
Billboard/Bus Signs
SEIU California Mobile Billboards, Three Point Media
Most Original/ Innovative Collateral Item
Truthade – The Lie Quencher, Right Angle Consulting
Yard/Outdoor Signs
No on O, Powers Communications, Inc.
Marcellus Good for Us, Rainmaker Inc
Special Categories
Best Bare-Knuckled Street Victory
How We Beat the Governor, the Mayor, and Resurrected a Political Career in Two Months, Bronstein & Weaver, Inc.
Best Campaign Comeback
Ayanna Pressley for Boston, The Campaign Network and CK Strategies
Best Earned Media Around a Single Event
Santorum “Sound of Santorum”, BrabenderCox
Donkey Whisperer, Upstream Communication
Best International Campaign
Working Families/Ontario, Arrow Communications Group and Jackson Media Group
Lulzim Basha for Mayor of Tirana, Albania, The Mellman Group, GMMB, Abe Dyk
Vision Vancouver Civic Election Campaign, Strategic Communications, Inc.
Best Public Affairs Campaign
Battle for Bristol Bay, Hackney & Hackney, Inc.
Best Use of a Printed Communication
Big Sign Letter, Littlefield & Associates Consulting
Best Use of Email/Viral Marketing
Donkey Whisperer, Upstream Communications
Best Use of Mobile Technology
Jamie Oliver’s Food Revolution, Revolution Messaging
Best Use of New Technology
1st Ever Targeted Twitter Content Analysis, Lake Research Partners
Best Use of Social Networking Technology
America Votes – Ohio Social Networking Campaign, Revolution Messaging
Best Use of Targeting Technology
VoterMapping.com, Labels & Lists
Most Daring (and Successful) Tactic
California Shark Fin Ban, Bill Wong LLC
Most Innovative Product of the Year
Turn Your Fans into Fundraisers, Rally
Television
Ballot Initiative
Building a Better Ohio – “Give”, The Strategy Group for Media
Cristin, 76 Words
Best Ad that Never Saw the Light of Day
Building a Better Ohio – “Level”, The Strategy Group for Media
Best Non-US Campaign
Mi meta una mejor Venezuela, Newlink Political
Christy Crunch, NOW Communications Group
Enough Corruption, Sanmartin Group
Vision, STPOLITICS
Best Television Spot of the 2011 Cycle
American Lung Association, “Red Carriage”, GMMB
Violation, Hackney & Hackney, Inc.
Restoring America – “Bus”, The Strategy Group for Media
Best Use of Voiceover Talent
GI Joe, Truman National Security Project
Best Villain
Costa Mesa City Council, Three Point Media
Democratic Local, County or Judicial
Jake Zimmerman – Fair, Devine Mulvey
Democratic Statewide or State Legislative Candidate
Wisconsin Senate Democrats – “I Know Dave”, Adelstein | Liston
Brandon Presley – “Hit Record”, Fletcher Rowley Inc.
Independent Expenditure Campaign
DCCC, “How Will You Pay?”, GMMB
Most Effective Comparative Television Advertisement
George Barker Radical, Revolution Media
Republican Local, County or Judicial
Ballard “Sleeves”, BrabenderCox
Curfew, The Casale Group
Republican Statewide or State Legislative
JT Fitch for State Treasurer, Dresner Wickers Barber Sanders
Special Election Campaign
Capella for Assessor, Buisson Creative
Toughest Television Advertisement
American Lung Association, “Red Carriage”, GMMB