Magazine

The 500-pound gorilla no one is talking about

The 500-pound gorilla no one is talking about

by Tom Edmonds / Apr 03 2013

Traditional media garnered more than 85 percent of campaign media expenditures in 2012.  

Targeting cable with precision

Targeting cable with precision

by Joe Slade White & Ben Nuckels / Mar 28 2013

4 ways to improve your cable targeting and win campaigns

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Will social media save Republicans?

Will social media save Republicans?

by Colin Delany / Mar 21 2013

A dash of social could make a difference, but success depends on what else the GOP does to reinvent itself.

Building a firm from scratch

Building a firm from scratch

by Shane D'Aprile / Oct 19 2012

Before you hang a shingle, listen to four political pros who built firms from the ground up.

Want to really drive innovation? Embrace nonpartisan technology

Want to really drive innovation? Embrace nonpartisan technology

by John Phillips / Oct 11 2012

Why nonpartisanship is the future

Campaign Doc: Think before you Photoshop

by Craig Varoga / Oct 10 2012

To connect with your audience, tell 'em your story

To connect with your audience, tell 'em your story

by Chuck Muth / Oct 05 2012

Making a personal connection with your audience is well worth the effort.

Inside the new Democratic training regime

Inside the new Democratic training regime

by Dave Nyczepir / Sep 28 2012

Operatives are working to build a nationwide network

Challenging a new generation of consultants

by Wayne Johnson / Sep 24 2012

Why the changing face of the industry is so important for the business of politics

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