Magazine

The nuts and bolts of Obama's data-driven campaign

The nuts and bolts of Obama's data-driven campaign

by Colin Delany / Feb 20 2013

Learning from the advocacy world

Learning from the advocacy world

by Henri Makembe / Feb 18 2013

5 things campaigns can learn from advocacy organizations

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Passing the ad test

Passing the ad test

by Sean J. Miller / Feb 12 2013

Online testing helped drive Obama's 2012 ad campaign.

The future of direct mail is digital

The future of direct mail is digital

by Kevin Mack & Shanon Henry / Sep 18 2012

Screens are everywhere and even direct mail will adapt.

Online metrics: what's the conversion?

Online metrics: what's the conversion?

by Steve Pearson & Ford O'Connell / Sep 10 2012

A like or a tweet is nice, but there are better measures of value.

There's always cable ... and Pandora

There's always cable ... and Pandora

by Colin Delany / Sep 04 2012

Ask the Campaign Doc: Plugging leaks

by Craig Varoga / Aug 06 2012

The Super PAC Onslaught

The Super PAC Onslaught

by Dave Nyczepir / Jul 30 2012

Could your local race be next?

Women in the war room

Women in the war room

by Shira Toeplitz / Jul 23 2012

Are female operatives finally breaking through a male-dominated industry?

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