Magazine

Are the days of soccer moms and NASCAR dads really over?

Are the days of soccer moms and NASCAR dads really over?

by Sean J. Miller / Jan 10 2014

There's an app for that

There's an app for that

by Glen Bolger & Trip Mullen / Jan 07 2014

Mobile-based app surveys hold great potential for polling

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Money-Vote: Finding efficiency in a midterm year

Money-Vote: Finding efficiency in a midterm year

by Liz Chadderdon & Joe Lestingi / Jan 03 2014

Too many campaigns are playing old-school baseball

Social Pressure: A GOTV tactic for the little guy

Social Pressure: A GOTV tactic for the little guy

by Hal Malchow / Oct 21 2013

How small campaigns can understand and use social pressure

Movers & Shakers: Matt Dover

Movers & Shakers: Matt Dover

by Shane D'Aprile / Oct 17 2013

Voter targeting will only get more precise ahead of 2016, and Matt Dover says the 2014 midterms will be the testing ground.

Bill Steiner: A true committeeman

Bill Steiner: A true committeeman

by Sean J. Miller / Oct 14 2013

Don't write off local radio

Don't write off local radio

by Oren Shur / Oct 07 2013

How localized radio spots helped win rural voters in Missouri and why campaigns shouldn't ignore them

The demise of polling has been greatly exaggerated

The demise of polling has been greatly exaggerated

by John Anzalone & Glen Bolger / Sep 30 2013

The polling industry will continue adapting to change.

Winning a labor battle deep in GOP territory

Winning a labor battle deep in GOP territory

by David Williams / Sep 17 2013

How unions won in Idaho and what it means for public employee union fights in other states 

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