Magazine

Evolution of the Voter File

Evolution of the Voter File

by Bob Blaemire / Jun 06 2013

From handwritten lists to online databases—how voter files became the ‘big data’ of modern campaigns

How a fundraising plan comes together

by Nancy Bocskor / May 13 2013

Once you have a plan, learning the right way to ask for money is essential to success.

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Targeted ads in a fragmented media world

Targeted ads in a fragmented media world

by Jordan Lieberman & Chris Massicotte / Apr 22 2013

The new normal is digital

The new normal is digital

by Taryn Rosenkranz / Dec 26 2012

Digital campaigning is now the expected, not the extraordinary.

The ass-whuppin' cometh?

by Tom Edmonds / Dec 20 2012

We're reaching a tipping point in our discourse, and consultants can do something about it.

The Challenge of Analytics

The Challenge of Analytics

by Dave Nyczepir / Dec 17 2012

Campaigns are still searching for the right way to quantify their efforts online.

How the consulting industry changed in 2012

How the consulting industry changed in 2012

by Tyler Harber / Dec 11 2012

Takeaways from 5 major disciplines.

What actually mattered in digital media this cycle

by Colin Delany / Dec 07 2012

Election 2012 is in the rear-view mirror, but still on our minds.

The Right's Early Vote Dilemma

The Right's Early Vote Dilemma

by Phillip Stutts / Nov 29 2012

Republicans need to adjust to early voting now; that's the real lesson of 2012

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