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5 things campaigns can learn from advocacy organizations
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by Sean J. Miller / Feb 12 2013
Online testing helped drive Obama's 2012 ad campaign.
by Kevin Mack & Shanon Henry / Sep 18 2012
Screens are everywhere and even direct mail will adapt.
by Steve Pearson & Ford O'Connell / Sep 10 2012
A like or a tweet is nice, but there are better measures of value.
by Colin Delany / Sep 04 2012
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by Dave Nyczepir / Jul 30 2012
Could your local race be next?
by Shira Toeplitz / Jul 23 2012
Are female operatives finally breaking through a male-dominated industry?