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The power of neuromarketing

The power of neuromarketing

How to show without telling in advertising.

Is Twitter ruining young press operatives?

Is Twitter ruining young press operatives?

by Mark Harris / Aug 12 2014

In the rush to develop a strong social media presence, too many young operatives have lost sight of what actually moves persuadable voters.

4 fundraising questions to ask before you run

4 fundraising questions to ask before you run

by Kirsten Borman / Aug 08 2014

Too often candidates will ignore the challenges of fundraising until they launch.

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Facebook kills a grassroots tool

Facebook kills a grassroots tool

by Colin Delany / Jul 31 2014

Facebook's new API change blocks new apps from accessing friend lists.

Movers & Shakers: Martha McKenna

Movers & Shakers: Martha McKenna

by Sean J. Miller / Aug 15 2014

Democratic strategist Martha McKenna says animated spots stand out in political media and the old tropes are long gone.

Getting campaigns to pay up before it's too late

Getting campaigns to pay up before it's too late

by Marianna Sotomayor / Aug 11 2014

If you own a small firm, getting paid in full at the end of the cycle could make or break your business.

How to think like a journalist

How to think like a journalist

by Josh Loftin / Aug 04 2014

Building trust with beat reporters can save a campaign from crisis.

Why the best data in the world won't win you an election

Why the best data in the world won't win you an election

by Justin Gargiulo / Jul 28 2014

To extract the most value, campaigns will have to move beyond the idea of data as a solution.

Lessons from an unconventional candidate

Lessons from an unconventional candidate

by Dan Schnur / Jul 25 2014

On my best days as a candidate, I thought we might make history.

Hacking the political mind

Hacking the political mind

by Adam Schaeffer / Jul 15 2014

To get the most value out of research, we need to think practically and creatively.

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