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Why political mail is more indispensable than ever

Why political mail is more indispensable than ever

by Maren Hesla & Aaron Leibowitz & Ed Peavy / Jul 30 2013

The state of the political mail industry remains strong.

A tale of two caucuses

A tale of two caucuses

by Jason Powers / Jul 19 2013

How increases in voter turnout defeated one senator, reelected another and shattered a myth

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An ethics guide for the campaign trail

An ethics guide for the campaign trail

by M. Robert Carr / Jul 01 2013

Think of yourself for yourself and everyone can win.

Passing the ad test

Passing the ad test

by Sean J. Miller / Feb 12 2013

Online testing helped drive Obama's 2012 ad campaign.

Republican consultants need a culture change

Republican consultants need a culture change

by Brian Donahue / Feb 05 2013

The party's greatest failing in 2012 was its inability to adapt to digital.

Movers & Shakers: Jon Downs

Movers & Shakers: Jon Downs

by Shane D'Aprile / Jan 31 2013

Downs says his party shouldn't hit the panic button after 2012. Ad makers just need to embrace a less traditional approach.

Dos and Don'ts of Political Event Fundraising

Dos and Don'ts of Political Event Fundraising

by Erik Nilsson / Jan 24 2013

11 tips to help make your fundraising events thrive

Email appeals that work

Email appeals that work

by Dave Nyczepir / Jan 09 2013

Emails were more personal in 2012. But which appeals worked best? 

Anatomy of a Tea Party takedown

Anatomy of a Tea Party takedown

by Rodell Mollineau / Jan 03 2013

How solid research helped push two weak candidates onto the national stage 

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