Magazine

Movers & Shakers: Adam Schaeffer

Movers & Shakers: Adam Schaeffer

by Shane D'Aprile / Mar 27 2014

Schaeffer says experimentation can boost GOP campaigns, if only his side was more willing to embrace it.

Can innovative targeting help the GOP with Latinos?

Can innovative targeting help the GOP with Latinos?

by Sean J. Miller / Mar 10 2014

Consultants are searching for new ways to target one of the country's fastest-growing voting blocs

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In 2014, target your budget where the clicks are

In 2014, target your budget where the clicks are

by Jenny Smuland / Feb 24 2014

Why online banner ads may be holding your campaign back

Now is the time for some long-term planning

Now is the time for some long-term planning

by Ashley Spillane / Feb 07 2014

Why you should already be thinking about your post-2014 plans

Moving Forward?

Moving Forward?

by Sean J. Miller / Feb 03 2014

Obama hasn't changed the culture of Washington, but his consultants are in position to permanently change the culture of the campaign industry.

The TV Efficiency Revolution

The TV Efficiency Revolution

by Tim Kay / Jan 24 2014

Get ready for campaigns to scrutinize TV budgets like never before

5 reasons candidates should listen to nonprofits

5 reasons candidates should listen to nonprofits

by Ember Farber / Jan 15 2014

Nonprofits and their members may hold real value for political campaigns

Are the days of soccer moms and NASCAR dads really over?

Are the days of soccer moms and NASCAR dads really over?

by Sean J. Miller / Jan 10 2014

There's an app for that

There's an app for that

by Glen Bolger & Trip Mullen / Jan 07 2014

Mobile-based app surveys hold great potential for polling

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