2014's two key digital technologies

  • Nov 18, 2014

The identity of the two key digital technologies in the 2014 election cycle is clear: email fundraising and data-driven grassroots outreach. Let’s start with the fundraising. If it weren’t for online...

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A post-election checklist for consultants and staffers

  • Nov 12, 2014

The end of an election cycle can feel anti-climactic. For those of us who have been on campaigns for a long time, it’s as if the hourglass has simply run out. We know it’ll only be so long before it flips...

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Begging for Dollars

  • Nov 10, 2014

This cycle will be remembered as the year that email fundraising got weird. Senators “begged” and “pleaded” for money. The Democratic Congressional Campaign Committee (DCCC) sent multiple, manic emails a day telling...

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Shop Talk: A formula for reaching Latino voters?

  • Oct 30, 2014

For now, Democrats lead the way when it comes to appealing to Latino voters, but these four strategists say neither party has nailed it just yet. This issue's shoptalkers: Adrian Pantoja, senior analyst...

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An election night guide for candidates and consultants

  • Oct 27, 2014

Election Day is more than just the day voters pass their judgment on your candidate and campaign. It’s the culmination of months of emotion. Whether you’re the candidate, campaign manager, or just the...

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Waking the sleeping Hispanic giant

  • Oct 21, 2014

Fifteen years ago, I drove a crew of college students from Fresno north through California’s Central Valley to Dos Palos, a sleepy farming town surrounded by cattle pastures and almond groves. Our goal...

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Cashing in on campaign memorabilia

  • Oct 09, 2014

About five years ago, I looked at the chachkies accumulating from my time on the trail. I had old literature, buttons, and signs. I decided it was time to either organize it or get out the trash bags....

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The good, the bad and the ugly of GOTV

  • Oct 07, 2014

It’s easy to have a love-hate relationship with get out the vote tactics. We have all heard crazy GOTV stories, and just like the movie “Groundhog Day,” these bad GOTV tactics tend to repeat themselves across...

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Training vets for the campaign trail

  • Oct 06, 2014

Public confidence in Congress is at historic lows. Gallup’s most recent tracking numbers show only 7 percent of Americans place either “a great deal” or “quite a lot” of confidence in Congress, and we think...

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Sending the right turnout message

  • Sep 29, 2014

In 2000, when I managed my first post-college political campaign, conventional wisdom had it that GOTV was the exclusive domain of the field staff, and that the concept applied strictly to the first Tuesday...

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