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U.S. Edition by David Rosen / Jul 28 2014
A recent study showed that dressing down can, in certain settings, signal competence and higher status. Think of wearing gym clothes in a Louis Vuitton boutique, a Silicon Valley CEO sporting ripped jeans and Vans at a board meeting, or a bearded professor donning a T-shirt instead of a blazer and tie.
Titled “The Red Sneakers Effect,” the study examined whether boundary-pushing behavior was overall beneficial to the casually dressed in the formal setting.…
U.S. Edition by Darren Schreiber / Jul 10 2014
Neuroimaging gives researchers a look under the hood, but will the technology help campaigns?...
Campaign Insider by Marianna Sotomayor / Jul 17 2014
U.S. Edition by Sean J. Miller / Jul 10 2014
Campaign Insider by Anna Foley / Jun 30 2014
U.S. Edition by Adam Schaeffer / Jul 15 2014
To get the most value out of research, we need to think practically and creatively....
U.S. Edition by Colin Delany / Jul 02 2014
U.S. Edition by Bryan Gernert / Jul 14 2014
Campaign Insider by Anna Foley / Jul 02 2014