Campaigns & Elections magazine is honored to present the 2014 Reed Award winners!

Direct Mail
The direct mail category had more entries than any other category, and that is probably because direct mail is a beast of its own.  These are the campaign messages delivered to your mailbox that grabbed your attention, spoke or even sang to you, and actively got you to the polls.  The winners of this category come in many shapes and sizes, but all fit comfortably in your mailbox.

Best Democratic Direct Mail Piece of 2013
Foxes in Ballot Boxes
The Beytin Agency

Best Mail Piece: Democratic County, Local, or Judicial Candidate
Lee Gonzalez
The Beytin Agency

Best Mail Piece: Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative
Disaster
Kennedy Communications

Best Mail Piece: Republican County, Local, or Judicial Candidate
Somerset County GOP — “The Book”
Chris Russell Consulting LLC

Best Mail Piece: Statewide or Special Election Campaign
House Majority Project: Mark Sanford
The Strategy Group

Best Mail that Never Saw the Light of Day
Lineup
Gold Communications

Best Republican Direct Mail Piece of 2013
LD1 Assembly GOP — “Bloodhounds”
Chris Russell Consulting LLC

Best Villain
Drinking Age
The Parkside Group

Toughest Direct Mail Piece
No Zoo for You
The Balduzzi Group


Automated Phone Calls
Most people can recognize an automated phone call from the moment you answer your phone. But how do you keep people listening?  The winners of this category have all perfected the art of the automated phone call and engaged listeners, and turned listeners into voters.


Best Automated Phone Call: Statewide or Special Election Campaign
Spending and Debt

Victory Media / Antietam Communications  

Best Automated Phone Call: County, Local, or Judicial Candidate
Captain Clean to the Rescue — T.R.W.D.
KC Strategies

Best Automated Phone Call: State Legislative Candidate
Wolf in Sheep’s Clothing
Los Angeles County Democratic Party

Best Automated Phone Call: Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative
Taxpayer Funding and Obamacare
Victory Media / Antietam Communications



Live Phone Calls
They had you at “Hello!” The live phone call category exemplifies the hard work that goes into live communication between a campaign and its target audience.  They use town halls to create an open forum for their communities, or ask questions one on one with calling individuals in a neighborhood.  The winners of this category are the ones who picked up the phone, dialed our numbers, and made a difference.

Best Live Phone Call: Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative
Senators for Responsible Solutions
Control Point Group

Best Live Phone Call: State Legislative Candidate
Hamburger Helper
Control Point Group

Best Overall Use of a Telephone Town Hall
Fundraising Like Rabbits
Stones’ Phones


Field
The field category awards the planners of the campaign world.  The finalists and winners of these categories are the ones that have planned and executed the ground work necessary to mobilize their campaigns and to spread the word in order to win.


Best Canvassing Program: Independent Expenditure, Public Affairs, or Ballot Initiative up to GOTV
Napa Pipe — A New Vision for Napans
Davies Public Affairs

Best Collateral Item or Sign
Johnson Historic Home Yard Sign
HighGround, Inc.

Best GOTV Plan and Execution
GOTV the Hard Way!
AH Strategies

Best Lit Piece
Houston Bilingual Walkcard
The Campaign Workshop

Best Use of Paid Field Program
Laura Maczka — Paid Field Program
Stampede Consulting


Political Technology 
With the increase in digital politics, the creation and use of the most innovative political technology is a must for winning campaigns.  These finalists and winners know how to not only keep up with the rapidly evolving world of digital politics; they are the developers and designers of it as well. 

Best International Website
PAN Aguascalientes 2013
Ojiva Consultores

Best Online Fundraising Tool
Democracy.com
Democracy.com

Best Use of Application Software
VoterTrove
VoterTrove

Best Use of Email Marketing
GMO Labeling Campaign in Washington State: An Email Marketing Win
Oldmixon Hill

Best Use of Mobile Technology
MiniVAN
NGP VAN

Best Use of New Technology
Twitter Card Email Signups for Cory Booker
Trilogy Interactive

Best Website: Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative
Ready For Hillary
NGP VAN

Teamsters’ Union Website
Revolution Messaging

Best Website: State Legislative, County, Local, or Judicial Candidate
Frank Balles for NJ Senate — Whelanopoly.com
The Strategy Group Company

Best Website: Statewide or Special Election Campaign
CoryBooker.com
Trilogy Interactive


Online Advertising
Online Advertisement has become a crucial part in advertising to your desired voter base.  The winners of this category know how innovative online targeting can virtually bring you face to face with voters, and how your campaigns message can spread like wildfire with the right online video.

Best Online Targeting
Planned Parenthood Action Fund — Stand With Texas Women Chanclaso Flight
Trilogy Interactive

Too Extreme Ken for Sierra Club
Blueprint Interactive

Best Spot that Could Never Appear on our Public Airways
Blind Chris Leads Us to Economic Crisis
BuzzMaker

Best Use of Display Advertising
Turnaround Detroit — “Golden”
Joe Slade White & Company

Best Web Video: Candidate
“Enough” — Robin Kelly for Congress
Adelstein | Liston

Best Web Video: Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative
GOP Guide: How to Talk to Women
American Bridge 21st Century

 

Radio Advertisements 
This category highlights the best ads that hit the radio airwaves this campaign cycle.  Whether through the most convincing celebrity impressions, catchiest song, or the most powerful message, these winners got our attention on our morning commutes.

Best Use of Voice Over Talent
Frank Balles for NJ Senate — “Favorite Things”
The Strategy Group Company

Toughest Radio Ad
Sick
Jamestown Associates


Television Advertisements
This category will recognize the best of the best in all facets of television advertising – from best villainous characters to the hardest hitting spot that never aired. These are the people who made the 2013 campaign races shine during our commercial breaks.

Best Ad that Never Saw the Light of Day
John Connolly for Mayor — “I Got This”
Adelstein | Liston

Best TV Spot: International Candidate
Carretilla
Roldán Carreón & Asociados, Podemos Mejorar Nuestro Mundo

Best TV Spot: Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative
“Ice Cream for Fairness”
DC London, Inc.

Public Notice — “Addicted”
FP1 Strategies

Best TV Spot: Local, County or Judicial Candidate
Stringer 2013 — “Making It”
GMMB

Upthegrove — “Dad”
Dave Upthegrove for King County Council

Best TV Spot: State Legislative Candidate
How a Tough Former Ironworker Revealed His Soft Side
The Campaign Group, Inc.

Best TV Spot: Statewide or Special Election Campaign
Ken Cuccinelli for Governor — “Haynesworth”
FP1 Strategies

Best Use of Voice Over Talent
Jamie Foxx narrates his first political ad to help Atlanta Mayor Kasim Reed
The Campaign Group, Inc.

Best Villain
Cardboard Ken — NARAL Pro-Choice America
Revolution Messaging

Most Effective Comparative Television Advertisement
Turnaround Detroit — “Park”
Joe Slade White & Company

Toughest Television Advertisement
Pass the Violence Against Women Act — UltraViolet and MoveOn.org
Revolution Messaging


Special Categories
The special categories this year cover a wide variety of campaign accomplishments – These winners are the ones who put together tactics, plans and products that have impacted their races and have done what it takes to win campaigns.

Best Bare-Knuckled Street Fight Victory
Duggan Defeats Sheriff to Become Mayor of Detroit
The Mellman Group

Best Campaign Comeback
Stringer 2013
Stringer 2013

Best Earned Media Around a Single Event
Stalking Story Shuts Opponent Down!
AH Strategies

Best Use of a Printed Communication
Measure G GOTV Doorhanger
Phil Giarrizzo Campaigns Inc.

Best Use of Social Media Engagement
Texas Telethon — Clear Eyes, Full Hearts, Can Choose
Revolution Messaging

Best Use of Viral Marketing
Drunk Dial Congress
Revolution Messaging

Best Yard and Outdoor Signs
Johnson Historic Home Yard Sign
HighGround, Inc.

Laura Maczka — Chinese Language 4x8 Sign
Stampede Consulting

Most Daring (and Successful) Tactic
Scott Stringer Stays Positive Against Eliot Spitzer
The Mellman Group

Most Innovative Collateral
The Monsanto Challenge
Art Not War

Most Innovative Product of the Year
NationBuilder Match
NationBuilder


Overall
The finalists of the overall category are the best of the best- the elite entries that rate the highest for their specific field.


Best Automated Phone Call of 2013
Caroline Casagrande for NJ Assembly — Healthy, Happy, and Safe
The Strategy Group Company

Best Direct Mail Piece of 2013
Foxes in Ballot Boxes
The Beytin Agency

Best Field Program of 2013
Whatcom Wins
Lehman McShane Strategies

Best International Campaign of 2013
Yesh Atid Goes From Zero Seats to Second Largest Israeli Party
The Mellman Group

Best Live Phone Call of 2013
Ted Cruz Crusades Against Obamacare
Campaign HQ

Best Public Affairs Campaign of 2013
Putting Main Street Small Businesses on Equal Footing with their Online-Only Competition
DDC Advocacy

Best Radio Spot of 2013
Frank Balles for NJ Senate — “Favorite Things”
The Strategy Group Company

Best TV Spot of 2013
Impuesto Mata Tienditas — Tax Kills Shops
SANMARTIN Politics

Best Use of Targeting Technology in 2013
VoterMapping.com
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