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Articles tagged with Pandora

Pandora offering music-specific targeting  

by Sean J. Miller / Feb 17 2014

Want Toby Keith fans to hear radio ads for your Republican congressional candidate? Or get your Democratic state senator's spots played for Vampire Weekend diehards? Pandora, the Internet radio service, can now help campaigns target voters by musical preference.

"We have experience working with political campaigns and in 2011 we helped these advertisers target by zip code. However, the musical preference incorporation is what’s new here," Sean Duggan, Pandora's vice president of ad sales,

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