Articles tagged with GMMB
by Sean J. Miller / Nov 21 2013
Two of the consulting firms responsible for President Obama's 2012 reelection victory have renewed their partnership and are marketing their services to down-ballot campaigns and causes.
Together Democratic ad firm GMMB and data firm Civis Analytics offer "the most sophisticated media targeting, planning and placement services anywhere," according to a release.
The partnership looks to do away with targeting based on demographic labels such as “suburban women,” “18-54 men” or “NASCAR dads.” During