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Articles tagged with Fundraising
by Kirsten Borman / Feb 27 2014
Campaigns have to create their own metrics. After all, we don’t make widgets, we elect (or defeat) candidates. And like any business or professional venture, campaigns must be constantly measuring their progress and pushing the candidate to succeed.
If you aren’t holding yourself and your candidate accountable with objective metrics, you’re setting yourself up to slack off. In fact, you may already be slacking off.
Many people think the only metric that
by Sean J. Miller / Feb 03 2014
Fundraising consultants often stress that simplicity is key in email pitches. President Obama famously raised the most money from his 2012 e-solicitations with the subject line: "hey." But keeping it simple isn't just about copywriting. It applies to list targeting, too.
Brett Schenker, a deliverability specialist at NGP VAN, advises emailing less people to get a higher response rate. Why? Because if a campaign blasts its whole list, it'll likely hit so-called
by Kirsten Borman / Jan 28 2014
What do Beethoven’s 5th symphony, a library and an effective fundraising ask have in common? They all require silence in order to be effective.
If a candidate is especially new at the fundraising process, they’ll often rush through each step of their fundraising calls to get to the critical “ask” portion. They’re in such a hurry that they scarcely give their donor a moment to get a word in edgewise. Whatever the reasoning, don’t
by Brandon Lewis / Jan 17 2014
Finance committees can be rewarding for a campaign, but are often difficult to assemble and their performances are mixed. When helping a candidate assemble one, make sure the members are within the peer group of the individuals they're soliciting. This usually hinges upon a combination of net worth and age similarities.
Second, finance committee members must have a strong relationship with the candidate or a particular interest in the outcome of the election – it's
by Kirsten Borman / Jan 08 2014
Of all the fundraising advice I give, “make the ask” is the phrase I find myself repeating most often. This advice may appear simplistic, but it addresses what is the Achilles’ heel of many candidates and campaign fundraising structures.
Oftentimes candidates or fundraisers truly believe they are making “the ask” because they're saying all the information regarding their request, but they leave out the part they’re most unfamiliar with. They’re checking all of the seemingly
by Brandon Lewis / Jan 06 2014
Building an effective database is essential to fundraising success, yet it's often overlooked or goes undone because it's technical and time consuming. If your clients skip this step at the beginning of their campaigns, it will cause a significant reduction in fundraising performance for the remainder of the election. Here’s how you can avoid this.
First, pick a simple campaign fundraising software program and compel all of your candidates to use it. If it's not
by Brandon Lewis / Dec 23 2013
If you’re a consultant who works for candidates seeking state or local offices, you have your own set of unique fundraising challenges to overcome. Unlike larger federal races or statewide efforts where a full-time finance director is at the helm, your candidate is likely running while holding down a full-time job with part-time campaign staffers or a motley crew of volunteers.
From your perspective, fundraising serves two purposes: It increases the probability that your candidate
by Kirsten Borman / Dec 02 2013
At the launch of a campaign, fundraising probably isn’t the first thing on a candidate’s mind, but it should be.
Sure, it’s a hectic, confusing time. And most candidates know that they must raise money in order to spread their message. But it’s in the opening stages that political consultants and operatives often focus on the “why” rather than the “how,” leaving candidates grasping for direction or details on how to get their effort off
by Sean J. Miller / Dec 09 2011
The 2012 cycle will see an unprecedented level of voter engagement through social media and consultants are jockeying to take advantage.
Fundly is one firm hoping to harness that engagement to generate campaign contributions from social media users, an increasing number of whom are women over 50. The company, which has offices in Silicon Valley and the Boston area, dispatched CEO Dave Boyce to Washington this week to showcase its "online giving
by Allen Dickerson / Dec 07 2011
The Federal Election Commission has been guilty recently of failing to adapt its regulations to account for several binding court decisions. But that diffidence partly evaporated last week.
On Thursday, the FEC responded to two eagerly anticipated requests for advisory opinions. At issue was the perennial question of how independent an independent expenditure (IE) must be. While the commission split on one request, it provided unanimous guidance concerning the other.
The first case
by Dan Kelly / Dec 05 2011
With Washington sweating over the country’s growing budget deficit, public funding of elections may be in trouble—at least at the federal level.
Last week, the House GOP pushed through a measure that would eliminate the Presidential Election Campaign Fund and shut down the Election Assistance Commission, which is tasked with helping local officials maintain voting integrity. The measure, which is considered dead-on-arrival in the Senate, would save the country $480 million over five