The Scarlet Letter
Campaign Insider
Articles tagged with CampaignTech
Do Democrats have an online advantage in 2012?
by Sean J. Miller / Apr 20 2012
Todd Van Etten doesn't subscribe to the theory that Democrats are dominating the GOP online. He points to the launch of GOP.com as a large step the Republicans took in targeting and delivering content to supporters online. But that stigma is out there, admits Van Etten, a consultant with Crowdverb who formerly served as new media director at the Republican National Committee. "But it's not particularly hurtful. Everyone likes being the underdog, especially in
Targeting the unreachable voter online
by Sean J. Miller / Apr 20 2012
Cellphones and Do Not Call lists have caused pollsters headaches for years. Now, ad makers are faced with the conundrum of the unreachable voter. The advent of DVRs, streaming TV and satellite radio are insulating voters more and more from traditional broadcast advertising. Michael Beach, whose firm Targeted Victory is consulting for Mitt Romney's presidential campaign, believes online targeting will give campaigns a way to penetrate this splendid ad isolation. He explains how.
Your ad can't go here
by Sean J. Miller / Apr 20 2012
The mushrooming of issue advertisers this cycle, combined with the presidential race is expected to put a severe strain on ad inventory. How bad could things get? In addition to shortages of coveted broadcast TV ad time, we could see online inventory get gobbled up, too. "Scarcity will definitely be an issue," says Sean Harrison, an account executive with Google's elections and politics team.
Buying for the fall has already started
Twitter ads can give campaigns an edge, but at what price?
by Aaron Puebla / Apr 20 2012
Twitter is facing increased competition for campaign ad dollars, but it remains one of the top platforms for political messaging. Peter Greenberger, the site’s Washington sales director, is tasked with convincing candidates to pony up for its advertising options. But with candidates drawing large followings already, are they worth it? Greenberger makes the case.
C&E: Why should campaigns advertise on Twitter?
Greenberger: Politics this cycle, for the first time, is in real
Why technology can't replace old-fashioned politicking
by Sean J. Miller / Apr 19 2012
Some prophets of the campaign world have foreseen a future where personal interactions between voter and candidate become a kind of antiquated ritual maintained for the sake of tradition. They point to websites such as Quora, Twitter and Facebook to back up their predictions. But despite the explosion of technology in politics, computers alone can’t win elections. If that were the case, the joke goes, then Howard Dean would’ve been elected president. Shoe leather,
If you build it, they might not come
by Sean J. Miller / Apr 19 2012
Looking for a new way to gather information on potential supporters? Facebook applications, which create online niche communities, could be the answer. Mitt Romney, for instance, had a Facebook application, or app, that automatically filled in the name, email address, location, birthday and gender of those signing up for the campaign's email list.
"Rather than making people fill in a bunch of field forms to sign up for your email list, they can just
Newsletter Sign up
Please enter a valid email address
Sign up here to receive newsletters and special offers from Campaigns & Elections.
Advertise with Campaigns&Elections
