The finalists of the fourth annual Campaigns & Elections' Reed Awards have been announced. The finalists represent the top talent in the political consulting business in the fields of Direct Mail, Online Advertising, Newspaper Advertising, Phones, Political Technology, Signage and Collateral Material, Radio and Television.

Winners will be awarded for their 2011 campaign work, in the following categories, at The Reed Awards Dinner on February 3, 2012 in Washington, DC: 

Automated Phones

Best Automated Phone Call
Chicago Public Schools, Winning Connections
Thanks Guvnah, Zata|3 Consulting
Free After 30 Years, Zata|3 Consulting

County, Local and Judicial Candidate
President Obama Parody Call, PoliticalRobocalls.com
Free After 30 Years, Zata|3 Consulting
Wanted: A Desk for Every Child, Zata|3 Consulting

Independent Expenditure or Public Affairs Advocacy
Fairness for Ratepayers, Front Porch Strategies
Connecticut Democratic Party – Negative Call on Mayor, Winning Connections

Statewide and State Legislative Candidate
Like Mother, Like Son, Front Porch Strategies
In Granny’s Words, Zata|3 Consulting
NAACP Call Against Personhood, Zata|3 Consulting

 

Live Phones

Best Live Phone Call
AFSCME Ohio Petition Circulator, Winning Connections
Keystone XL Turnout Calls, Winning Connections
No on 26 – Make a Plan to Vote, Zata|3 Consulting

Best Overall Use of a Telephone Townhall
Chris Christie Don’t Surrender, Truman National Security Project
Wisconsin AFT Tele-Town Hall, Winning Connections
SEIU—NY Building Workers, Zata|3 Consulting

County, Local and Judicial Candidate
Houston City Council Live/Auto Early Voting Calls, FLS Connect
Bill John Baker for Chief, Winning Connections

Independent Expenditure or Public Affairs Advocacy
The ONE Campaign’s Voice, Stones’ Phones
Pence Amendment Patch Thru Calls, Zata|3 Consulting
Spanks & Thanks on House Vote, Zata|3 Consulting

Special Election Campaign
Bill John Baker for Chief, Winning Connections

Statewide and State Legislative
Steve Doyle for State Assemblyman, Winning Connections
West Virginia Governor, Winning Connections

 

Direct Mail

Ballot Initiative
Thrown Away, Axiom Strategies
Boots, The Campaign Workshop
Vote Yes for a Smoke-Free Springfield, The Campaign Workshop
Emergency, Gold Communications
Highway 82 “Bus,” Murphy Turner Associates
A True Story, Fondren Strategies

Best Direct Mail Piece of 2011
Richard Mitchell – Issues, Argo Strategies
Adam’s Story, The Beytin Agency
Building a Better Georgia, Mad Dog Mail

Best Mail that Never Saw the Light of Day
Worst Nightmare, The Beytin Agency
Yard Sale, Mad Dog Mail
Wetlands (Louisiana Senate), Pivot Group
Best Non-US Campaign (International)
Don’t Divide Our Nation, Majority Designs
Gina Parodi, Newlink Political

Best Villain
This Guy, Chris Russell Consulting
Hustler, Kennedy Communications
Building a Better Georgia – Sleeping with the Enemy, Mad Dog Mail

Democratic County, Local and Judicial
Sandi’s Vision, The Beytin Agency
Too Extreme, Kennedy Communications
Mike Laster for Houston City Council, Mad Dog Mail
Andy Toy for Philadelphia, Pivot Group
She Planted Seeds, Rainmaker Inc.
Ed Lee Campaign, San Francisco Association of REALTORS

Democratic State Legislative Candidate
Balanced Budget, The Chadderdon Group
Lifeline, Kennedy Communications
Hunting Season Mailer, Fondren Strategies

Independent Expenditure and Issue Advocacy
SEIU – Take Back Our Economy, Argo Strategies
CWA: If Jane Corwin has her way, Medicare won’t be there for us when we need it., BerlinRosen
Internment, Imprenta Communications Group
Victory Fund – San Francisco, Mad Dog Mail
Reality, Petel & Co.
Ed Lee Campaign, San Francisco Association of REALTORS

Republican County, Local and Judicial
Weed, Chris Russell Consulting
Battaglia – Unemployment, Cold Spark Media
Mountains and Molehills, Majority Designs
Todd Chase for Gainesville, Ozean Consulting
Sherriff, Powers Communications Inc.
Money Tree Fairy Tale, UPT Strategies

Republican State Legislative Candidate
Flag, Chris Russell Consulting
Josh Harkins “Endorsements”, Murphy Turner Associates
Darling WiscoNetwork, Right Angle Consulting

Special Election Campaign
Don’t Be Silent, Imprenta Communications Group
Internment, Imprenta Communications Group
Liz Mathis for Iowa State Senate Special Election, Pivot Group

Toughest Direct Mail Piece
Richard Mitchell – Issues, Argo Strategies
Extremist Dick Black, The Chadderdon Group
Wolcott for Mayor Newspaper, HighGround, Inc.
One, Kennedy Communications
Steven Ortego – Steak, Mad Dog Mail
Survivor, Powers Communications

 

Newspaper

Best Newspaper Ad of 2011
CWA, “Stepped Up”, GMMB
NACS – Defending Swipe Reform, VISAtor (Senator Tester), Penn Schoen Berland
Cupcake, Truman National Security Project

Local County or Judicial Ad
Time for a New Direction, The Dawn Group
Wolfman, Hackney & Hackney, Inc.
Future Express, Rainmaker Inc

Toughest Newspaper Ad
Downhill, Hackney & Hackney, Inc.
Pebble Lady, Hackney & Hackney, Inc.
Wolfman, Hackney & Hackney, Inc.

 

Online Advertising

Best Online Targeting
Targeting Equals Money, BuzzMaker
Michele Bachmann Ames Straw Poll Victory, Campaign Solutions/Connell Donatelli
Rick Perry Social Conservative Ads in Iowa, Harris Media LLC

Best Use of Display Advertising
Michele Bachmann, Ames Straw Poll Victory, Campaign Solutions/Connell Donatelli
Coalition for Missouri’s Future Web Ads, Dover Strategy Group
Fact Check, Melamed Communications

Grassroots Mobilization
Sticking it to Rick Scott, BuzzMaker
The Privatization Beast, Strategic Productions LLC

 

Political Technology

Best International Web Video
Virtual Edna Kenny, ElectionMall, Inc.

Best International Website
VoteSLP.com, BuzzMaker
FineGael2011.com, ElectionMall, Inc.
Gina Parodi, Newlink Political

Best Online Fundraising Tool
Aristotle Fundraising Network, Aristotle
Crimson RPM, CMDI
Rally: Turn Your Fans into Fundraisers, Rally

Best Use of Application Software
Cyrus, Nasica Consulting Services

Web Video: Ballot Initiative and Independent Expenditure
Take Pride “We Fight”, Revolution Media
Tom Morrello’s Union Town Video Campaign, Revolution Messaging
Ohioans for Healthcare Freedom – “We the People”, The Strategy Group for Media

Best Spot that Could Never Appear on Our Public Airways
Chicago Federation of Labor, Adelstein | Liston
Welch “Separated at Birth”, BrabenderCox
ForAmerica “MariObama”, Harris Media LLC and CRC Public Relations

Web Video: Candidate
Perry Haney for Congress, Adelstein | Liston
Santorum “Family”, Brabender Cox
The Donkey Whisperer, Capitol Consulting, Inc.
Charlie Baird: An Introduction, The Dawn Group
Jindal for Governor ‘Aeroframe’, OnMessage Inc.
Jindal for Governor ‘Oil Spill’, OnMessage Inc.

Website: Independent Expenditure
Born Here, Belong Here, Integrated Web Strategy
Tell Em Joe Sent You, Revolution Media
FreedomWorks for America (www.freedomworksforamerica.org), Terra Eclipse

Website: State Legislative and Local Races
Brainard for Mayor, The Prosper Group
Chicago for Rahm Emanuel, Trilogy Interactive

Statewide Race/Congressional (Special)
Dan Forest for Lt. Governor, Red Stampede

 

Radio

Best Radio Ad of 2011
Double Speak Decoder, Hackney & Hackney, Inc.
Loser Pays, Hackney & Hackney, Inc.
NACS – Defending Swipe Reform, Penn Schoen Berland

Best Use of Voiceover Talent
The Buck Stops Here, Hackney & Hackney, Inc.
What Do We Know, Hackney & Hackney, Inc.
Americans for Prosperity Wisconsin – “Emergency”, The Strategy Group for Media

Toughest Radio Ad
Mother’s Day Attack, Bronstein & Weaver, Inc.
Huge Mistake, Hackney & Hackney, Inc.
What Do We Know, Hackney & Hackney, Inc.

 

Signage and Collateral Material

Best Collateral Item or Sign
Ayanna Pressley Tabloid Collateral, The Campaign Network
Long Way Down – Union Station, Scott Howell & Company

Billboard/Bus Signs
SEIU California Mobile Billboards, Three Point Media

Most Original Innovative Collateral
TruthAid – The Lie Quencher, Right Angle Consulting
Beer Coaster, Scott Howell & Company
STOP (Sign) Wasteful Spending, UPT Strategies

Yard/Outdoor Signs
No on O, Powers Communications, Inc.
Kasey Russell Yard Sign, Rainmaker Inc.
Marcellus Good for Us, Rainmaker Inc.

 

Special Categories

Best Bare-Knuckled Street Victory
How We Beat the Governor, the Mayor, and Resurrected a Political Career in Two Months, Bronstein & Weaver, Inc.
How Jim Whelan Beat the Boardwalk Empire Republicans with a Fractured Democratic Base, The Campaign Group, Inc.
The Smarter Energy Coalition, New Era Colorado Foundation

Best Campaign Comeback
How We Beat the Governor, the Mayor, and Resurrected a Political Career in Two Months, Bronstein & Weaver, Inc.
How Alvin Brown Won “the upset of the year in Jacksonville politics”, The Campaign Group, Inc.
Ayanna Presley for Boston, The Campaign Network and CK Strategies

Best Earned Media Around a Single Event
Santorum “Sound of Santorum”, BrabenderCox
Donkey Whisperer – Earned Media, Upstream Communications
Obama Economy, Upstream Communications

Best International Campaign
Working Families/Ontario, Arrow Communications Group
Lulzim Basha for Mayor of Tirana, Albania, The Mellman Group, GMMB, Abe Dyk
Greg Selinger Campaign 2011, NOW Communications Group
The City for the People, Sanmartin Group
Knock Out Cancer, Sanmartin Group
Vision Vancouver Civic Election, Strategic Communications, Inc.

Best Public Affairs Campaign
Battle for Bristol Bay, Hackney & Hackney, Inc.
American Alliance for Manufacturing, The Mellman Group, Michael Wessel, Tracy Sefl, Ayres, McHenry & Associates
Merchants Payments Coalition, Penn Schoen Berland

Best Use of a Printed Communication
S.O.S., Hackney & Hackney, Inc.
Big Sign Letter, Littlefield & Associates Consulting
Scary, Right Angle Consulting

Best Use of Email/Viral Marketing
Robo Call Rick Scott, BuzzMaker
Get a Plan, Rainmaker Inc.
Donkey Whisperer – Viral Marketing, Upstream Communications

Best Use of Mobile Technology
Cyrus, Nasica Consulting Services
Jamie Oliver’s Food Revolution, Revolution Messaging
We are One Illinois Mobile Campaign, Revolution Messaging

Best Use of New Technology
Ending Spending Twitter Campaign, Campaign Solutions/Connell Donatelli
1st Ever Targeted Twitter Content Analysis, Lake Research Partners
We are One Illinois Campaign, Revolution Messaging

Best Use of Social Networking Technology
Redefining the Carriage House, BuzzMaker
Ending Spending Twitter Campaign, Campaign Solutions/Connell Donatelli
America Votes – Ohio Social Networking Campaign, Revolution Messaging

Best Use of Targeting Technology
Extra Votes Via Web Based Mail in Ballot Tracking Software, AlphaDog Solutions
Keep Washington Rolling, ElectionMall, Inc.
VoterMapping.com, Labels & Lists

Most Daring and Successful Tactic
California Shark Fin Ban, Bill Wong LLC
Immigration Strategy Used in the Recall of Russell Pearce, Southwest Policy Advisors

Most Innovative Product of the Year
VoterMapping.com, Labels & Lists
Cyrus, Nasica Consulting Services
Rally: Turn Your Fans into Fundraisers, Rally

 

Television

Ballot Initiative
Cristin, 76 Words
Prop H – In Time, Fletcher Rowley Inc.
Building a Better Ohio – “Give”, The Strategy Group for Media

Best Ad that Never Saw the Light of Day
Building a Better Ohio – “Level”, The Strategy Group for Media
Restoring America – “Basketball”, The Strategy Group for Media

Best Non-US Campaign
Day After – Tunisian Elections, Aristotle, Tom Edmonds, John Zogby
Working Families (Ontario), Arrow Communications Group
Mi meta una mejor Venezuela, Newlink Political
Christy Crunch, NOW Communications Group
Enough Corruption, Sanmartin Group
Vision, STPOLITICS

Best Television Spot of the 2011 Cycle
Darling “Bow”, BrabenderCox
American Lung Association, “Red Carriage”, GMMB
DCCC “How Will You Pay?”, GMMB
Can’t Be Trusted, Hackney & Hackney, Inc.
Violation, Hackney & Hackney, Inc.
Restoring America – “Bus”, The Strategy Group for Media

Best Use of Voiceover Talent
Empty Words, Hackney & Hackney, Inc.
GI Joe, Truman National Security Project

Best Villain
Aaron Reardon – “Out of Control”, Fletcher Rowley Inc.
He Lied, Randy Murray Productions
Costa Mesa City Council, Three Point Media

Democratic Local, County or Judicial
Jake Zimmerman – Fair, Devine Mulvey
Joanna Rees – Innovation, Fletcher Rowley Inc.
Madeline Experience, Revolution Media

Democratic Statewide or State Legislative Candidate
Wisconsin Senate Democrats – “I Know Dave”, Adelstein | Liston
Brandon Presley – “Hit Record”, Fletcher Rowley Inc.
Barker is that Guy!, Revolution Media

Independent Expenditure Campaign
DCCC, “How Will You Pay?”, GMMB
Montana Hunters and Anglers Action, “Say”, GMMB
Pebble Lady, Hackney & Hackney, Inc.

Most Effective Comparative Television Advertisement
Pohlmann for Sherriff, Buisson Creative
Brandon Presley – “New Upside”, Fletcher Rowley Inc.
George Barker Radical, Revolution Media

Republican Local, County or Judicial
Ballard “Catalist”, BrabenderCox
Ballard “Sleeves”, BrabenderCox
Curfew, The Casale Group

Republican Statewide or State Legislative
JT Fitch for State Treasurer, Dresner Wickers Barber Sanders
Jindal for Governor ‘Nucor’, OnMessage, Inc.
Tate Reeves for Lt. Governor ‘Stopwatch’, OnMessage Inc.

Special Election Campaign
Darling “Bow”, BrabenderCox
Capella for Assessor, Buisson Creative
He Lied, Randy Murray Productions

Toughest Television Advertisement
Aaron Reardon – “Out of Control”, Fletcher Rowley Inc.
American Lung Association, “Red Carriage”, GMMB
Lackadaisical, Hackney & Hackney, Inc.