The WSJ Magazine ran an interesting profile of Desirée Rogers, the White House social secretary, who many consider to hold the keys to "Brand Obama."

Unlike previous administrations, which have kept the East and West Wings separate, Rogers and her five-person staff are a vital part of its political operation, according to a White House aide. Every morning at 8:15 a.m., Rogers strides from the East to West Wing, where she attends a meeting with Mr. Obama’s chief of staff, Rahm Emanuel, top Obama aide David Axelrod and other senior White House officials. Letitia Baldrige, social secretary to Mrs. Kennedy, says the policy makers in the West Wing “always wanted to take over the social events” during the Kennedy administration. She says she advised Rogers “to fight back tooth and nail.”

Read the whole story at WSJ Magazine.