The Road to Office: Creating Winning Candidates

Location: Cancun, Mexico

February 10-12, 2011

 

To Register, please contact:

David Meneses

info@rumboalgobierno.com

dmeneses@gwu.edu

Tel: +1-202-670-3145

Fax: +1-215-623-3145

 

Conference Agenda

 

Friday, February 11, 2011

 

 

8:30 – 8:45      Participants Registration      

8:45 – 9:00      Opening Remarks

9:00 – 10:15    The Democratic Campaigns in 2010Frank Greer, GMMB

 

10:15 – 11:30 The Republican Campaigns in 2010

Mark McKinnon, Public Strategies and Maverick Media

 

11:30 – 12:00 Break 

12:00 – 1:15    The Tea Party Campaigns in 2010   

Jordan Lieberman, Campaign Grid

 

1:15 – 2:45      Lunch 

2:45 – 4:00      New Technologies in Political Campaigns   

Joe Trippi, Joe Trippi & Associates

 

4:00 – 4:30      Break 

4:30 – 6:00      Comparative Study of Campaigns in USA and Latin America

Tom Edmonds, IAPC

 

Ben Goddard, Goddard Claussen Public Affairs

 

 

 

Saturday, February 12, 2011

 

 

 

9:00 – 10:30    Political Communication for the Hispanic Voter

Cesar Martinez, MAS Consulting

 

James Aldrete, Message Audience & Presentation

 

10:30 – 11:30 Direct Contact Campaigns

Yehonatan Abelson,Ricardo Castillo, Israel Navarro, Bia Consulting

 

11:30 – 12:00 Break 

12:00 – 1:15    The Political Campaigns in Europe

Daniel Ureña, MAS Consulting

 

1:15 – 2:45      Lunch 

2:45 – 4:00      Political Communication and Message Development

Ricardo Solari, Minister of Ricardo Lagos & Communication Advisor of President Bachelet.  

 

4:00 – 4:30      Closing Remarks