Long-Tail Nanotargeting
by Josh Koster / Feb 01 2009
Al Franken’s Online Ad Buys Earned an Unbelievable Return on Investment.
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How digital ads helped turn CNN’s Lou Dobbs problem into a PR nightmare. Like all digital success stories, this case study is not about reinventing the wheel, but about modernizing a strategy that has always worked.
by Josh Koster / Feb 01 2009
Al Franken’s Online Ad Buys Earned an Unbelievable Return on Investment.