"Moderate" Rebranding: How Sweden's Ruling Party Paved the Way for a New Right
by Jonas Hellman / Mar 16 2011
For nearly three-quarters of a century, the Social Democratic Party dominated Swedish politics—but not anymore.
Case Studies
Through the Storm: TV Ads and Harry Reid's Nevada Comeback
by Jim Margolis, Anson Kaye, Brandon Hall and Rebecca Lambe / Jan 14 2011
It was after midnight on November 3, 2004.
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Mobile Technologies Trickle Down to Local Campaigns
by Noah Rothman / Sep 28 2010
The best advertising always comes through word of mouth, but that is also the hardest advantage to manufacture.
Campaign Success Right from Your Desktop: The Value of Targeted Email
by Roger Stone / Oct 27 2010
Mike Panetta, the “shadow” U.
Colombia Ups the Ante in Latin American E-Democracy
by Luis G. Lopez, Ravi Singh, and Dr. Dennis Anderson / Sep 28 2010
By the end of April in Colombia, former Bogota mayor Antanas Mockus’ Green Wave had become a serious challenge to Juan Manuel Santos, the Colombian presidential candidate who was synonymous to continuation of outgoing President Álvaro Uribe’s popular 8-year term.
Targeting the Right Voters, With the Right Message, At the Right Time
by Jeff Roe / Feb 01 2010
Using a bifurcated mail program to reach Election Day and early voters The conventional wisdom in the Kansas City media was that Kansas Sen.
Nanotargeted Pressure
by Josh Koster and Tyler Davis / Feb 01 2010
How digital ads helped turn CNN’s Lou Dobbs problem into a PR nightmare. Like all digital success stories, this case study is not about reinventing the wheel, but about modernizing a strategy that has always worked.
Owens, Omens and Dairy Cows
by Mark Putnam / Feb 01 2010
The topsy turvy story of the special election in New York-23 It was the last thing we wanted to hear.
Keeping a Red State Red
by Ryan Annison and Brian Perry / Feb 01 2009
A creative mail piece helped a Republican senator keep his seat.
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