Case Studies

How Charles Rangel keeps winning

How Charles Rangel keeps winning

Despite a redrawn district and a viable opponent, the 82-year-old's political foes couldn't take him down in 2012

A different way to test your message

A different way to test your message

by Dr. Charles Holland / Feb 13 2012

The case for applying multivariable testing before settling on a plan of attack.

Turning the Tide in Ohio

Turning the Tide in Ohio

by Dennis Willard & Melissa Fazekas / Feb 07 2012

How social media helped amplify our message, boost earned media efforts, and overturn an Ohio law.

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Anything you say, can and will be mailed against you

Anything you say, can and will be mailed against you

by Crystal Martin / Jan 27 2012

How a talking card broke through a deluge of mailers to upend a municipal primary.

Ohio's come-from-behind shocker

Ohio's come-from-behind shocker

by Andrew Myers & Kati Bumgardner / Jun 15 2012

Case Study: How an underdog with a limited budget moved 34 points in just seven weeks.

Defeating 'personhood' in Mississippi

Defeating 'personhood' in Mississippi

by Mervin Wampold Jr. / Feb 09 2012

How an unlikely coalition scored a pro-choice win in one of the nation's most conservative states.

Breaking through a storied political culture

Breaking through a storied political culture

by Dane Strother / Feb 03 2012

How traditional campaign tactics upended the longtime chief of the Cherokee Nation.

Breaking the GOP's Special Election Curse

Breaking the GOP's Special Election Curse

by John McLaughlin / Oct 19 2011

How Republican underdog Bob Turner turned the tide in an overwhelmingly Democratic district.

Winning the Fiscal Argument

Winning the Fiscal Argument

by Jon Vogel and Steve Murphy / Aug 30 2011

Why Kathy Hochul’s special election win in NY-26 wasn’t all about Medicare and how it reshapes the campaign narrative for House Dems in 2012.

Persuasion Points Online: Helping Harry Reid, One Click at a Time

by Jon-David Schlough, Josh Koster, Andy Barr, and Tyler Davis / May 17 2011

In early 2009, having just been hired to oversee the online component of Harry Reid’s re-election campaign, JD Schlough went to meet the Senate majority leader for the first time.

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