Case Studies

Winning a labor battle deep in GOP territory

Winning a labor battle deep in GOP territory

How unions won in Idaho and what it means for public employee union fights in other states 

Smart Spending and an epic turnaround

Smart Spending and an epic turnaround

by Jon Soltz / Sep 05 2012

Case Study: Hawaii Democrat Tulsi Gabbard's 65-point turnaround and how vets helped make it happen.

A different way to test your message

A different way to test your message

by Dr. Charles Holland / Feb 13 2012

The case for applying multivariable testing before settling on a plan of attack.

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Turning the Tide in Ohio

Turning the Tide in Ohio

by Dennis Willard & Melissa Fazekas / Feb 07 2012

How social media helped amplify our message, boost earned media efforts, and overturn an Ohio law.

A social media-fueled upset

A social media-fueled upset

by Vincent Harris / Sep 11 2012

How Ted Cruz's online efforts helped shock the GOP establishment

Ohio's come-from-behind shocker

Ohio's come-from-behind shocker

by Andrew Myers & Kati Bumgardner / Jun 15 2012

Case Study: How an underdog with a limited budget moved 34 points in just seven weeks.

Defeating 'personhood' in Mississippi

Defeating 'personhood' in Mississippi

by Mervin Wampold Jr. / Feb 09 2012

How an unlikely coalition scored a pro-choice win in one of the nation's most conservative states.

Breaking through a storied political culture

Breaking through a storied political culture

by Dane Strother / Feb 03 2012

How traditional campaign tactics upended the longtime chief of the Cherokee Nation.

Breaking the GOP's Special Election Curse

Breaking the GOP's Special Election Curse

by John McLaughlin / Oct 19 2011

How Republican underdog Bob Turner turned the tide in an overwhelmingly Democratic district.

Winning the Fiscal Argument

Winning the Fiscal Argument

by Jon Vogel and Steve Murphy / Aug 30 2011

Why Kathy Hochul’s special election win in NY-26 wasn’t all about Medicare and how it reshapes the campaign narrative for House Dems in 2012.

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From the Archive

Roger Ailes on Political Media

Roger Ailes on Political Media

A 1988 C&E interview with the one-time master of political media.

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