Case Studies

A different way to test your message

A different way to test your message

The case for applying multivariable testing before settling on a plan of attack.

Anything you say, can and will be mailed against you

Anything you say, can and will be mailed against you

by Crystal Martin / Jan 27 2012

How a talking card broke through a deluge of mailers to upend a municipal primary.

Values, Timing and Breaking the 'Rules'

Values, Timing and Breaking the 'Rules'

by Joe Slade White and Ben Nuckels / Oct 13 2011

The unconventional campaign that helped Illinois Gov. Pat Quinn secure an improbable win.

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Our Opponent Was a Teenage Witch: Lessons From an Unusual Campaign

Our Opponent Was a Teenage Witch: Lessons From an Unusual Campaign

by J.J. Balaban / Jun 10 2011

Behind the media plan that helped ensure a win against an unlikely opponent.

Breaking through a storied political culture

Breaking through a storied political culture

by Dane Strother / Feb 03 2012

How traditional campaign tactics upended the longtime chief of the Cherokee Nation.

Breaking the GOP's Special Election Curse

Breaking the GOP's Special Election Curse

by John McLaughlin / Oct 19 2011

How Republican underdog Bob Turner turned the tide in an overwhelmingly Democratic district.

Winning the Fiscal Argument

Winning the Fiscal Argument

by Jon Vogel and Steve Murphy / Aug 30 2011

Why Kathy Hochul’s special election win in NY-26 wasn’t all about Medicare and how it reshapes the campaign narrative for House Dems in 2012.

Persuasion Points Online: Helping Harry Reid, One Click at a Time

by Jon-David Schlough, Josh Koster, Andy Barr, and Tyler Davis / May 17 2011

In early 2009, having just been hired to oversee the online component of Harry Reid’s re-election campaign, JD Schlough went to meet the Senate majority leader for the first time.

How Kentucky Voters Elected Rand Paul--and a Gay Democrat

by Curtis Ellis / Mar 01 2011

For progressives in 2010, Lexington, Kentucky, was a bright spot in an otherwise dismal election cycle.

Campaign Success Right from Your Desktop: The Value of Targeted Email

by Roger Stone / Oct 27 2010

Mike Panetta, the “shadow” U.

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Political Pages

From the Archive

Roger Ailes on Political Media

Roger Ailes on Political Media

A 1988 C&E interview with the one-time master of political media.

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