A 1988 C&E interview with the one-time master of political media.
by Ann W. Herberger / Sep 09 2013
When I talk with other fundraising professionals I usually hear the same lament, “My candidate or incumbent doesn’t like to make fundraising calls or won’t make the ask for money.”
I have thought about this problem a lot. I know that sometimes there’s a discomfort when asking for money. Plain and simple, no one likes to ask his or her friends, or perfect strangers for cash.
As I’ve taught more and more fundraising seminars, I
by Sean J. Miller / Sep 04 2013
Feuding consultants Rex Elsass and Nick Everhart reached an agreement last Friday that allowed the former president of the Strategy Group for Media to join Majority Strategies, according to Everhart's attorney.
Elsass is suing Everhart in the wake of his dismissal from the Ohio-based consulting firm.
Amid the ongoing legal battle, Majority Strategies announced Tuesday that Republican strategist Everhart had joined the Florida-based mail firm.
The hiring was unveiled after a deal was struck between
by David Rosen / Sep 03 2013
Five hundred years ago, Machiavelli came up with three possibilities: force, trickery, or agreement. The great thinkers of the Enlightenment inaugurated the age of democracy with a fourth option: persuasion.
Today, political psychologists are adding a fifth weapon to this arsenal of change – and strategists are just beginning to grasp its revolutionary potential. Welcome to the new psychology of influence.
Psychological influences are different from attempts at rational, emotional and material persuasion because they
by Sean J. Miller / Aug 27 2013
A coalition of public interest groups wants the Federal Communications Commission to improve access to its online political files for TV stations.
Last August, the FCC started requiring broadcast stations in the nation’s top 50 media markets to make their political ad sales data available online. Under the new rule, affiliates of the four major networks—ABC, NBC, CBS and Fox—have to post political files online, allowing anyone to view the amount candidate
by David Rosen / Aug 23 2013
At some point in nearly any campaign, you’ll need to explain a complex policy in a few words. Maybe you’ll need a clever name or tag line for a project or an upcoming event. In each of these cases, what you need is a messaging device.
A messaging device is a figure of speech that favors a point of view and triggers a desired reaction. Messaging devices – like “death panels,” the “New Deal,” and
by Aaron Windeknecht / Aug 22 2013
Engaging your supporters in what amounts to a genuine conversation on social media is challenging. Just having a presence on Twitter or Facebook and posting tweets and updates isn’t enough in today’s digital environment.
Campaigns and candidates need to engage their supporters – and that doesn’t mean shouting at them. Here are a few ways to get a positive dialogue going online.
Images, images, images: Whether it’s Facebook, Twitter or LinkedIn, they all respond extremely
by Mandie Suits / Aug 21 2013
What do the following things have in common: public restrooms, graffiti and tattoos? As strange as it sounds, they’re all potential advertising mediums.
And for campaigns considering unorthodox ad strategies—let’s not forget young people aren’t watching live TV—there may be opportunities hiding in plain sight.
Restrooms: A great environment for awareness campaigns.
Last summer, the state of Michigan and the city of Vancouver, British Columbia used restroom-advertising campaigns to remind motorists not to drink and
by Emily Tadlock / Aug 19 2013
Incurring penalties from the Federal Election Commission can expose your campaign to attacks from your political opponents. Whenever possible, your campaign’s operational processes should lead to internal discoveries of common mistakes and inadvertent diversions from protocol. By following these three easy steps, you can neutralize the risk of FEC penalties.
1. Identify which person is your Reports Analysis Division (RAD) analyst is at the FEC.
It always comes back to personal relationships. Based on our
by Philip Young / Aug 08 2013
Legislative term limits in Nebraska haven’t added more money to consultants’ bottom lines, but they are giving candidates more time in the field.
Some advocates worry the additional lead time for candidates and consultants is yet another step toward the permanent campaign. But for states with big-population legislative districts, an early kick off may mean that a candidate can knock on some 20,000 more doors over the course of the campaign. It could also help
by Ryan Rudominer / Aug 06 2013
Here’s some free advice to anyone who might be worried about how to translate their experiences on the campaign trail into the next phase of their career: Don’t be. The same rule of thumb applies to those politicos’ parents who are worried about when their child will get a “real job.”
In addition to being a recovering political animal myself, I speak from experience having worked with and managed quite a few communications professionals over
by Jake Williams / Jul 31 2013
As the political ad landscape continues to fragment, a Nielsen report out Wednesday says Facebook has a larger reach to younger age groups than network television during daytime hours.
The report, commissioned by the social networking site, finds that Facebook adds up to a 41 percent reach during the day for consumers age 25 to 34. The report also suggests that Facebook allows for an overlap of between 14 and 18 percent in reach to
by Brandon Howell / Jul 31 2013
The traditional announcement rollout has long been campaign bread and butter, during which a bevy of public appearances, grandiose speeches, and press conferences tout a candidate’s entry into the field of whatever office he or she is seeking.
Recent history, though, could well indicate that the digital age of American politics is heralding a new approach to what’s long been seen as a traditional ritual.
Take a look at two recent announcements for the U.S.