by Sean J. Miller / Feb 10 2014
The new DirecTV-Dish Network addressable advertising platform isn't a bargain but could provide a better return on investment than traditional Nielsen-based buys, the satellite providers tell C&E.
The companies launched their household addressable products separately over the past two years, but recently announced a partnership that allows campaigns to use the satellite TV providers' addressability capabilities for political ads.
"The beauty about the addressable product is that the [issue campaigns] or
by Erik Nilsson / Feb 07 2014
One of the most valuable assets that a political campaign can build is a campaign database of contact records. A large, clean contact database has both huge financial value and huge political value. Look no further than the OFA database as the primo example of creating value with data.
Unfortunately, the political database world is confusing and most campaigns are not sure what database products they should buy or what it takes to create, manage
by Shoshana Weissmann / Feb 05 2014
Want to work on a 2014 campaign, but don’t know where to start? Most campaign hiring is done internally, so those who want to work on campaigns are often at a loss for where to start. Fortunately, there are a few simple steps you can take to land a gig.
Campaigns tend to hire internally and don’t advertise job openings for a variety of reasons. On a campaign, especially one which is high profile, staffers
by Sean J. Miller / Feb 04 2014
The Republican National Committee has launched a recruitment effort tied to a new digital incubator project.
In addition to an online video, recruiters from the RNC are now on a five-campus tour scouting talent. Georgia Tech is the first stop.
“When it comes to recruiting top talent, our competition isn’t the Democratic Party—it’s the Facebooks, LinkedIns, and Googles of the world," stated Azarias Reda, the RNC's chief data officer. "We’re pushing the
by Sean J. Miller / Feb 03 2014
Fundraising consultants often stress that simplicity is key in email pitches. President Obama famously raised the most money from his 2012 e-solicitations with the subject line: "hey." But keeping it simple isn't just about copywriting. It applies to list targeting, too.
Brett Schenker, a deliverability specialist at NGP VAN, advises emailing less people to get a higher response rate. Why? Because if a campaign blasts its whole list, it'll likely hit so-called
by Sean J. Miller / Jan 31 2014
In Oregon, GOP consultant Elaine Franklin has helped launch Freedom Oregon with other prominent Republicans. The group is supporting a ballot measure to legalize same-sex marriage in the state. GOP consultant Dan Lavey, a regional president of Gallatin Public Affairs, along with fundraiser Lori Hardwick
by C&E Staff / Jan 30 2014
Even before President Obama's address Tuesday, observers were paying close attention to his efforts to "secure his legacy." With limited time before he becomes a lame duck, the president used his State of the Union to proclaim 2014 a "year of action." But whatever action Obama takes in the next 12 months, the reality is his legacy may be better served by those who worked on his two successful White House campaigns.
by Sean J. Miller / Jan 28 2014
A new partnership between DirecTV and Dish Network could help campaigns improve their TV ad targeting.
The satellite TV providers, which together reach nearly one-in-five U.S. households, announced they're creating a joint addressable advertising platform, which will allow "participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes," the company said in a release.
Addressability, a term used to define the targeted advertising to
by Kirsten Borman / Jan 28 2014
What do Beethoven’s 5th symphony, a library and an effective fundraising ask have in common? They all require silence in order to be effective.
If a candidate is especially new at the fundraising process, they’ll often rush through each step of their fundraising calls to get to the critical “ask” portion. They’re in such a hurry that they scarcely give their donor a moment to get a word in edgewise. Whatever the reasoning, don’t
by C&E Staff / Jan 28 2014
Since 1988, Campaigns & Elections has recognized the up-and-comers of the campaign world with its coveted Rising Star award. Over the years, Rising Star recipients have climbed to the heights of politics, launching dozens of successful consulting firms and serving at the highest levels of state and federal campaigns.
Among the inaugural class of Rising Stars: David Axelrod, Alex Castellanos, Rahm Emanuel, Ben Ginsberg, Celinda Lake and Mark Mellman. C&E Rising Stars have served
by Sean J. Miller / Jan 27 2014
VoterTrove has forged a new partnership with CampaignGrid that will allow its campaign clients to take greater control over their digital advertising.
The Austin, Texas-based start up provides its clients what founder Justin Gargiulo calls a "central data source," which integrates robocalls, auto polls and overall data management. Its new partnership with CampaignGrid means that campaigns can match their internal and voter file data with cookies in the D.C.-based firm's catalogue to optimize online ad
by Sean J. Miller / Jan 24 2014
The FBI is continuing to investigate the San Diego conspiracy that saw consultant Ravi Singh charged in a scheme to help a Mexican businessman funnel money into the city's mayoral elections.
Now, government transparency groups are getting in on the case. The Sunlight Foundation published a piece Friday that includes a database of Singh's clients. The D.C.-based consultant has a GOP-heavy client roster, according to the data culled from FEC reports.