by Kirsten Borman / Feb 27 2014
Campaigns have to create their own metrics. After all, we don’t make widgets, we elect (or defeat) candidates. And like any business or professional venture, campaigns must be constantly measuring their progress and pushing the candidate to succeed.
If you aren’t holding yourself and your candidate accountable with objective metrics, you’re setting yourself up to slack off. In fact, you may already be slacking off.
Many people think the only metric that
by Sean J. Miller / Feb 26 2014
NGP VAN is bullish on the Democrats' ability to stay ahead in the tech race.
The Democratic National Committee this week launched Project Ivy, a multi-million dollar effort to put tools like NGP VAN's Votebuilder into the hands of downballot candidates. Naturally, the firm was "honored" to expand its market reach.
"Not only do Democrats have the message and technology to run smart, data driven campaigns up and down the ballot –
by Sean J. Miller / Feb 26 2014
The battle lines over disclaimer requirements for mobile advertising are coming into focus ahead of the Federal Election Commission's Feb. 27 meeting.
Last fall, Revolution Messaging, a mobile advertising firm, asked the Commission to treat cellphone ads the same as bumper stickers or campaign buttons and make them exempt from federal disclaimer requirements. Keegan Goudiss, the company’s head of digital advertising, said at the time that the disclaimer requirement made the
by Sean J. Miller / Feb 24 2014
A new survey shows live television viewing continues to decline as voters migrate to watching streamed content on tablets and smartphones.
The reason for the switch? Viewers want to watch video content "on their own terms," the researchers wrote. "There's now little doubt that live TV is losing ground to new technologies."
The poll found that less than half of voters now say live TV is their primary way to watch
by Sean J. Miller / Feb 20 2014
Connecticut consultant Geoff Luxemberg has been cleared of intimidating election officials while working for a mayoral candidate running in a primary last fall.
Luxemberg, a Democrat who serves in the state House in addition to being co-owner of The Vinci Group, was accused in September of calling the "registrar's office on behalf of two registered voters seeking an emergency application for absentee ballots. Each time, he raised his voice and demanded either registrar
by Sean J. Miller / Feb 18 2014
The careers of Tucker Martin and former Virginia Gov. Bob McDonnell have been intertwined since the Republican occupied the Commonwealth's attorney general's office. When McDonnell ran for governor in 2009, Martin became his campaign spokesman. Afterward, Martin served in the same capacity in the governor's office.
For the past year, McDonnell has been facing legal trouble. In January, 10 days after he left office, McDonnell and his wife were charged with taking $120,000 in
by Sean J. Miller / Feb 17 2014
Want Toby Keith fans to hear radio ads for your Republican congressional candidate? Or get your Democratic state senator's spots played for Vampire Weekend diehards? Pandora, the Internet radio service, can now help campaigns target voters by musical preference.
"We have experience working with political campaigns and in 2011 we helped these advertisers target by zip code. However, the musical preference incorporation is what’s new here," Sean Duggan, Pandora's vice president of ad sales,
by Sean J. Miller / Feb 13 2014
Massachusetts consultant Doug Rubin is in a situation many consultants face: He has two clients with differing interests in legalized gambling in the Bay State.
Rubin's Northwind Strategies represents Mohegan Sun, a casino operator in Connecticut that's pursuing a gambling license in Massachusetts. And at the same time, the long-time Democratic consultant is working for Attorney General Martha Coakley's gubernatorial bid. Coakley's office has rejected putting a question on the 2014 ballot
by Sean J. Miller / Feb 12 2014
It could be a banner year for field consultants as Democratic turnout appears poised to nose dive.
Without President Obama on the ticket, the party has struggled to turnout his voters. In 2010, for instance, exit polls showed voters under 30 were only 11 percent of the electorate, down from 18 percent two years before. That was the lowest turnout of young voters, a vast majority of which voted for Obama in 2008,
by C&E Staff / Feb 12 2014
Facebook advertising can help pay for itself, according to a case study the company conducted.
The report on Virginia Gov. Terry McAuliffe's 2013 campaign, released Wednesday, noted the Democrat used the social media site's advertising to reach 494,000 voters. While that helped persuade voters and drive turnout, it also helped raise the money to pay for the ad buy.
That's because 58 percent of Facebook's "lead-acquisition" cost was offset by directing new
by C&E Staff / Feb 11 2014
NGP VAN has unveiled the newest version of its mobile app, which it touts for having saved its customers time and money.
Canvassers are increasingly going door-to-door with iPhones or tablets instead of paper walk sheets. The company's app, which was dubbed MiniVAN, was designed with that in mind. It allows canvassers to "enter data into their device as they talk to people on their list, and then upload