Campaign Insider

Benenson's polling lessons from 2012

Benenson's polling lessons from 2012

by Dave Nyczepir / Dec 13 2012

President Obama's lead pollster, Joel Benenson, didn't mince words when talking about why he thinks Republicans lost the presidency at an Inside Politics breakfast hosted by Third Way earlier this week.

"If Republicans approach this [election] as if they have a Latino problem, I think they are missing a larger dynamic that's in place right now," said Benenson. "I believe that the Republican Party has a tolerance problem. I think when

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Partners at Democratic firm Zata|3 moving on

by Dave Nyczepir / Dec 13 2012

Brad Chism and Chad Gosselink, partners at the Democratic firm Zata|3, announced their decision “to move onto other pursuits” in a Thursday email to friends and clients.

The Democratic communications firm served thousands of campaigns and advocacy projects in its 13 years of existence. Its fate remains unclear with the departure of partners Chism and Gosselink, who were mum as to future plans.

Here’s the full text of

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Mobile firms vie for last word on text spam

by Dave Nyczepir / Dec 11 2012

Feuding mobile firms Revolution Messaging and ccAdvertising filed final comments regarding text message spam to the Federal Communications Commission on Monday.
 
When anti-Obama text messages hit the phones of several D.C.-based journalists in late October, ccAdvertising was linked to the domains the messages originated from. CcAdvertising has defended its method of email-to-text messaging—whereby cell numbers are collected without consent and messaged via created email addresses—as an exercise of free speech

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Politicking during the holidays

Politicking during the holidays

by Erik Nilsson / Dec 10 2012

For countless months you’ve campaigned, shaken hands, created a phone bill a mile long and asked supporters to donate to your campaign. Now that you’ve had about a month to settle in since Election Day, it’s time to head back into the real world so that voters can feel they made the right choice in checking the box next to your name (or the wrong choice by choosing your opponent).

The holidays are

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For campaign staffers, 6 to-dos in the off-season

by Dave Nyczepir / Dec 07 2012

When the liberal organizations Democratic GAIN and Atlas Project partnered earlier this year, one of the goals was to cut down on the number of out-of-work organizers flooding D.C. after Election Day.

In that effort, GAIN has hosted some 35 re-employment assistance workshops in more than two dozen states, and earlier this week held a national Post-Election GAIN Plan event Wednesday afternoon.

“No one has asked to sleep on my couch yet,

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Reconciling conservative new media

Reconciling conservative new media

by Andrew Clark / Dec 05 2012

Talking heads continue to parse the reasons Mitt Romney’s presidential bid fell short, and some think conservative new media was to blame.   

As Romney’s deputy director of digital rapid response in Boston, the team I served with developed and executed a fresh blueprint to communicate with online conservative media—something that had not been seriously attempted before at the presidential level. 

We did many things right and perhaps made a few

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Super PACs spent heavily on consultants

by Dave Nyczepir / Dec 04 2012

Most of the Super PACs active during the 2012 cycle spent the bulk of the money they pulled in on their stated purpose—candidate advocacy. But according to a new analysis from Bloomberg, many of the groups spent nearly the entirety of what they took in on “overhead.”   

According to the report, Super PACs on average spent just 16 percent of the money they raised on operations. From Bloomberg:

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Obama for America 2.0?

by Dave Nyczepir / Nov 28 2012

The official Obama 2012 Twitter account sprang to life late Wednesday morning—the first sign of activity since Election Day.

Campaign Manager Jim Messina has spoken to a new direction for Obama for America that will take advantage of the campaign’s online and offline networks to support President Obama’s administration moving forward. While digital experts expect OFA to get involved in legislative battles in the long run, for now it appears focused

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6 campaign sites that got it right in 2012

6 campaign sites that got it right in 2012

by Trevor Montgomery / Nov 21 2012

The quality of this cycle’s political websites speaks to the increased priority campaigns placed on online outreach.

Americans continue to move away from broadcast television in favor of online video. In 2012, campaigns responded by spending unprecedented ad dollars to reach voters on the web.  

In terms of design, the best political websites had a clean, simple design with layouts that were familiar and easy to navigate. They were also accessible

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Obama taps into online army

Obama taps into online army

by Dave Nyczepir / Nov 19 2012

The post-election data efforts of Obama for America have already begun. Obama Campaign Manager Jim Messina sent out an email late Sunday seeking feedback from thousands of supporters and volunteers—an email appeal that some on the left hope is an early push for greater institutional memory.  

After the 2008 election, one of the main criticisms of OFA was that the organization was left drifting, pushed aside by the need for the new

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The Buckeye State in Focus

by Chris Palko / Nov 16 2012

The somewhat shocking decline in Ohio turnout affected both Obama’s and Romney’s bases this election, but with Romney needing to erase the 262,000-vote margin that Obama had in 2008, there were simply not enough voters available for Romney to win.

Ohio was the state that commanded the most media attention from political observers during the presidential election. Unprecedented sums of money were spent.

Within the last two months

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It's never too soon to start fundraising

by Erik Nilsson / Nov 16 2012

With the elections only a couple of weeks past, we Republicans can still feel the sour taste of Gov. Romney's defeat and the triumph of a House victory. Luckily this is politics and there is no time to linger or morn. We have war chests to build for our next battle.

Senate Minority Leader Mitch McConnell was one of the first out of the fundraising gate and held a fundraiser for reelection on

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