Campaign Insider

MoveOn touts new turnout tool

by Dave Nyczepir / Nov 03 2012

Want to get a person to vote? Tell them their Voter Score.

At least that’s MoveOn.org Civic Action’s GOTV plan, which it tested during the 2012 Democratic primary in Delaware and boast is the best voter turnout tactic dollar-for-dollar.

By grading a person’s voter history for the last five years and mailing it to them along with their neighborhood average, MoveOn expects to get hundreds of thousands of

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It's not too late to advertise online

It's not too late to advertise online

by Shane D'Aprile / Nov 02 2012

Grappling with how to spend that last-minute infusion of cash? Digital strategists say there are still plenty of options online, even in the final 72 hours of the campaign.

“Now is not the time to be cautious,” says Republican digital strategist Vincent Harris. “Campaigns shouldn’t be concerned about sending too many emails or tweeting too much. I think people are too timid with advertising and pushing people to the polls at

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Advice for the final stretch

Advice for the final stretch

by Shane D'Aprile / Nov 02 2012

With the weekend before Election Day looming, we spent some time digging into the C&E archives to compile some of our best advice pieces—tips that campaigns can still put to use before Tuesday.   

GOTV: If you haven’t already, check out the latest GOTV piece from the September/October issue of C&E that offers a roadmap for the final 72 hours before Election Day. There’s advice from seasoned campaign managers and media pros

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A spot for voters who need a break from the campaign ads

by Shane D'Aprile / Nov 01 2012

The latest ad from Massachusetts congressional candidate Richard Tisei (R) offers voters a clever 30-second breather: 

 

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Digital billboards thrive on campaign trail

Digital billboards thrive on campaign trail

by Dave Nyczepir / Nov 01 2012

As the final weekend of campaign 2012 approaches, voters in battleground states can’t escape the last-minute messaging from both campaigns. But as the airways are saturated with ads, candidates have increasingly turned to yet another weapon to get their message out: the digital billboard.  

Mitt Romney’s campaign has used digital billboards in states like Florida and Colorado, typically to coincide with Obama campaign rallies. When the president visited Orlando in early August,

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Virginia company linked to anti-Obama texts

by Dave Nyczepir / Oct 31 2012

The president of ccAdvertising -- the company several reports have linked to anti-Obama text messages that hit cellphones Tuesday night -- defended the texts in an email to C&E, but stopped short of admitting his company was behind them.

Asked about the texts in an email on Wednesday, Joseph responded: "Based on what you sent me, it sounds like people are exercising their legal free speech rights under the

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5 ways the campaign has changed

5 ways the campaign has changed

by Shane D'Aprile & Dave Nyczepir / Oct 31 2012

Hurricane Sandy has fundamentally altered the political landscape in the final days before next week’s election, forcing the campaigns of both President Obama and Mitt Romney to hit the reset button as campaigning begins to resume Wednesday. 

Before Sandy rolled through, a nasty presidential contest was practically sprinting toward the finish line with campaigns and outside groups dumping millions on last-minute messaging and ramping up for the final GOTV push.

But in

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Anti-Obama texts hit cellphones

by Dave Nyczepir / Oct 31 2012

Anonymous anti-Obama texts flew fast and furious late Tuesday night, bombarding a large number of cellphones, including the phones of a number of D.C.-based journalists.

Complaints about the messages began to surface on Twitter Tuesday evening. At least five or six texts were circulating, according to Scott Goodstein of Revolution Messaging, who took to Twitter to lament the messages. 

“Obama is using your tax dollars to fund Planned Parenthood and abortions. Is

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Despite storm, talk of election delay is far-fetched

Despite storm, talk of election delay is far-fetched

by Dave Nyczepir / Oct 30 2012

It may sound absurd, but talk of postponing the Nov. 6 election—at least in some locations hard-hit by Hurricane Sandy—began Tuesday morning.

With the storm already halting early voting in a number of states, some pundits and election observers raised the possibility that certain locales could consider delaying the general election if widespread power outages persist into the weekend.    

Lee Goodman, an election law attorney at LeClair

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Storm spurs Red Cross emails from campaigns

by Dave Nyczepir / Oct 30 2012

The presidential campaigns are repurposing their fundraising emails to push donations to the Red Cross in the wake of Hurricane Sandy.
 
In advance of Sandy's landfall, Mitt Romney's campaign sent an email on Sunday that urged caution, neighborly assistance and a Red Cross contribution. Monday afternoon, President Obama followed suit with an email that read in part, “we are going to do what it takes to keep people safe and secure,

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After Sandy, a headache for mail firms

After Sandy, a headache for mail firms

by Shane D'Aprile / Oct 30 2012

One of the busiest days of the year for many direct mail firms comes eight days before Election Day as the cycle’s final mail pieces are about to drop. So what happens when that day coincides with one of the most powerful storms in recorded history and your firm is in its path?   

It’s exactly what Democratic strategist Joe Reubens and his colleagues at The Parkside Group faced on Monday.

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Sandy throws a wrench in GOTV plans

Sandy throws a wrench in GOTV plans

by Shane D'Aprile / Oct 29 2012

As Hurricane Sandy bears down on the East Coast, campaigns are scrambling to deal with the storm’s impact and many will be forced to adjust well-laid GOTV plans just a week ahead of Election Day.

Throughout the battleground state of Virginia, most presidential campaign offices were closed on Monday, while the few that were open had plans to send volunteers home early as weather conditions deteriorated.   

Both

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Roger Ailes on Political Media

Roger Ailes on Political Media

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