Campaign Insider

The next step in online persuasion

The next step in online persuasion

by Dave Nyczepir / Jan 28 2013

Campaign practitioners have said for two cycles now: the Internet’s great for fundraising and field but not nearly as good for persuasion.

The problem is that campaigns lack a social media tool that accurately measures the quality of conversations, and until they have one there’s no way to tell if online messages are moving the needle. Facebook has its Insights and Twitter its Analytics, but what metric is there for knowing

Read more…

Comment

GOP firm Donehue Direct rebrands as Push Digital

by Geordy Boveroux / Jan 24 2013

With a bitter taste in the mouths of Republicans after 2012, many consultants are pushing the party to rely more heavily on digital tactics as the GOP looks toward 2014’s midterm elections. One of those consultants is Wesley Donehue, who has renamed his firm to emphasize the digital side of the business.

Donehue Direct is now Push Digital—a change Donehue says better reflects the online focus of his firm and its recent

Read more…

Comments (1)

Digital billboards spawn lawsuit

Digital billboards spawn lawsuit

by Dave Nyczepir / Jan 24 2013

Scenic America filed suit against the Federal Highway Administration on Wednesday to contest the agency lifting its ban on digital billboards that cycle through ads. 

Digital billboards have increasingly become a tool for political campaigns hoping to spread their message via mediums other than heavily saturated television. The Outdoor Advertising Association of America sells campaigns on the speed and flexibility digital billboards offer, benefits both presidential and down-ballot campaigns took advantage of

Read more…

Comment

Republicans encourage digital collaboration on Twitter

by Bill Murphy / Jan 23 2013

After the November election, pundits and strategists began taking a look at where the Republican digital operation needed improvement. 

We knew we overcame many disadvantages in 2012 in only a few months, but if we want to win digital in the future, criticizing what went wrong will only go so far. Republican strategists need to open the lines of communication now. 

#polichat is the first weekly discussion to accomplish this, and it’s

Read more…

Comment

Obama's data for rent?

Obama's data for rent?

by Dave Nyczepir / Jan 18 2013

Obama for America has some important decisions to make regarding its database now that the presidential campaign is relaunching as Organizing for Action—a 501(c)(4) nonprofit.

Sure a lot of their info is in the Voter Activation Network’s database and will go to VAN’s campaign customers, but whether OFA will actually let other outside groups send emails through their own list is another question entirely. Traditionally campaigns go on to rent

Read more…

Comment

Bill Burton to Global Strategy Group

by Dave Nyczepir / Jan 18 2013

Global Strategy Group has brought on Bill Burton to serve as executive VP and managing director of the Democratic firm's Washington D.C. office.

The former White House deputy press secretary was a co-founder and senior strategist at Priorities USA Action, the Super PAC that spent some $58 million on President Obama’s reelection—more than any other Democratic outside group.

“GSG is an outstanding, dynamic and rapidly growing firm. I couldn’t be

Read more…

Comment

For campaigns, brand focus is key

For campaigns, brand focus is key

by Dave Nyczepir / Jan 17 2013

Now that a majority of Americans consider social media a credible information source, campaigns will have to do a better job of branding themselves in 2013 and beyond.

According to the 2012 social media survey conducted by ORI and George Washington University’s Graduate School of Political Management (GSPM), 63 percent of respondents said the quality of information on social media is equal to or better than the information on traditional

Read more…

Comment

Sanford and spokesman jump back in

by Dave Nyczepir / Jan 16 2013

Mark Sanford officially relaunched his political career on Wednesday. 

The former South Carolina governor announced plans to run for his old—and currently open—1st Congressional District seat. 

“I am running because our country’s future is at stake if we don’t get our hands around runaway government spending in Washington,” Sanford said in a statement announcing his run. “And given our nation’s long-term financial problems, we need more who have shown themselves to be

Read more…

Comment

Democrats Anzalone and Grove merge polling firms

by Dave Nyczepir / Jan 15 2013

Democratic polling firms Anzalone Liszt Research and Grove Insight have merged to form Anzalone Liszt Grove Research.

The principals at both firms announced the merger on Tuesday. John Anzalone, Jeff Liszt and Lisa Grove were all part of President Obama’s 2012 polling team. Anzalone Liszt Research polled in Virginia, Florida and Nevada—all of which went for Obama—while Grove Insight ran focus groups for female voters.

“You get to

Read more…

Comment

Obama for America staffers form grassroots firm

by Dave Nyczepir / Jan 15 2013

The Obama campaign’s grassroots gurus are launching their own political firm—270 Strategies. The firm will be led by Mitch Stewart, former battleground states director for Obama for America, and Jeremy Bird, former national field director for OFA.

A spokesman for the pair confirmed the details surrounding the firm to C&E and said the partners intend to reveal more in the coming weeks. The launch of the firm was first reported Tuesday morning in

Read more…

Comment

Former Zata|3 partner launches new consulting firm

by Dave Nyczepir / Jan 14 2013

Chad Gosselink and Cartney McCracken have teamed up to launch Control Point Group, a D.C.-based national consulting firm.

Last month, Gosselink and Brad Chism ended their 13-year business partnership at the Democratic firm Zata|3. Chism has sinced formed a new political communications firm, Chism Strategies, and now Gosselink has partnered with McCracken to launch an all-purpose political shop.

“It’s an integrated political consultancy that does everything under

Read more…

Comment

RGA political director heads back to consulting world

by Dave Nyczepir / Jan 10 2013

Josh Robinson will rejoin RedPrint Strategy as a partner—running its general consulting wing.

He helped found the firm in 2010 along with Casey Phillips, before leaving to head the political department at the RGA. There he managed a $55 million budget and saw the ranks of Republican governors grow during an otherwise rough cycle for the party. 

Robinson and RedPrint already have New Jersey Gov. Chris Christie’s 2013 reelection contest on the

Read more…

Comment

Newsletter Sign up

Please enter a valid email address

Sign up here to receive newsletters and special offers from Campaigns & Elections.

Advertise with Campaigns&Elections

Follow C&E Find us on LinkedIn

Follow us on Twitter

TweetsWind: a Twitter widget