A 1988 C&E interview with the one-time master of political media.
by Dave Nyczepir / Nov 28 2012
The official Obama 2012 Twitter account sprang to life late Wednesday morning—the first sign of activity since Election Day.
Campaign Manager Jim Messina has spoken to a new direction for Obama for America that will take advantage of the campaign’s online and offline networks to support President Obama’s administration moving forward. While digital experts expect OFA to get involved in legislative battles in the long run, for now it appears focused
by Trevor Montgomery / Nov 21 2012
The quality of this cycle’s political websites speaks to the increased priority campaigns placed on online outreach.
Americans continue to move away from broadcast television in favor of online video. In 2012, campaigns responded by spending unprecedented ad dollars to reach voters on the web.
In terms of design, the best political websites had a clean, simple design with layouts that were familiar and easy to navigate. They were also accessible
by Dave Nyczepir / Nov 19 2012
The post-election data efforts of Obama for America have already begun. Obama Campaign Manager Jim Messina sent out an email late Sunday seeking feedback from thousands of supporters and volunteers—an email appeal that some on the left hope is an early push for greater institutional memory.
After the 2008 election, one of the main criticisms of OFA was that the organization was left drifting, pushed aside by the need for the new
by Chris Palko / Nov 16 2012
The somewhat shocking decline in Ohio turnout affected both Obama’s and Romney’s bases this election, but with Romney needing to erase the 262,000-vote margin that Obama had in 2008, there were simply not enough voters available for Romney to win.
Ohio was the state that commanded the most media attention from political observers during the presidential election. Unprecedented sums of money were spent.
Within the last two months
by Erik Nilsson / Nov 16 2012
With the elections only a couple of weeks past, we Republicans can still feel the sour taste of Gov. Romney's defeat and the triumph of a House victory. Luckily this is politics and there is no time to linger or morn. We have war chests to build for our next battle.
Senate Minority Leader Mitch McConnell was one of the first out of the fundraising gate and held a fundraiser for reelection on
by Dave Nyczepir / Nov 14 2012
Now that the first full presidential cycle to feature big spending Super PACs is in the books, some strategists and donors are openly wondering how much influence the groups can wield going forward.
Did millionaire and billionaire donors really get their money’s worth? And can Super PACs make the same argument for relevance next cycle—specifically that spending millions in the TV ad war can truly make a difference on the national level?
by Dave Nyczepir / Nov 12 2012
The total cost of election 2012 could reach as high as $6 billion, obliterating the previous record. A good chunk of that money was spent on TV.
On the airways, TV spending on the presidential contest reached close to $1 billion. According to a spending tally from SMG-Delta, the final TV ad spend total between the campaigns of President Obama, Mitt Romney and the outside groups supporting them was $984 million.
by Erik Nilsson / Nov 08 2012
The 2012 election season is over, and we are beginning to look forward to 2014. For us Republicans, before we can really close out our 2012 cycle, we need to go through the five stages of political loss and grief before we can move forward.
1. Denial and isolation: This is the "that really didn't just happen, things were trending the right way, how did we not pick up even one
by Dave Nyczepir / Nov 07 2012
1) The devil was in the demographics…: Most of the post-election buzz explaining why Mitt Romney lost has focused on the GOP’s inability to adapt to the nation’s changing demographics. Gone are the days of the George W. Bush coalition. White evangelicals aren’t enough to win anymore, and even when they were a force, Bush still had to win about 40 percent of the Hispanic vote in 2004.
Four years ago, McCain
by Sean J. Miller / Nov 07 2012
LOS ANGELES—When President Obama's reelection win was projected on a screen at Rep. Howard Berman's Encino headquarters on Tuesday, not everyone in the room was cheering.
"There’s a lot of Republicans here," a campaign staffer explained.
That might come as a surprise at any other Democratic campaign office on Election Day, but not in this Los Angeles-area district where Berman faced off against fellow Democrat Rep. Brad Sherman.
by Dave Nyczepir / Nov 07 2012
The 2012 election did come down to the state of Ohio, but it all happened much earlier than some had predicted.
President Obama won reelection over Republican challenger Mitt Romney, winning the battleground states of Ohio, Virginia, New Hampshire, Colorado, Iowa and Nevada. But once the major networks called Ohio for the president, the official reelection call was soon to follow.
While the battleground state of Florida is yet to be called,
by Dave Nyczepir / Nov 06 2012
When you take early vote numbers at face value, the signs point to a comfortable Obama lead. But when the polls close and the first numbers start coming in, be wary of reading into them, says Michael McDonald, early vote expert at George Mason University.
The estimated 133 million votes to be cast this election is a turnout 1.6 percent less than in 2008, but the estimated 46 million early votes—34.6