Campaign Insider

Ending a campaign the right way 

by Anna Foley / Jun 17 2014

Winding down a campaign should be one of the first things a candidate thinks about. If left to the days after the election, a frantic wrap up could misplace valuable resources, or antagonize supporters and vendors.

From terminating the lease for the headquarters to creating a system to catalogue a candidate’s speeches, much of a campaign’s critical work bleeds past Election Day.

“Often there’s no discussion about this,” Joe Fuld, founder of

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Romney pollster: Cantor 'lost touch' 

Romney pollster: Cantor 'lost touch' 

by Sean J. Miller / Jun 16 2014

Virginia Rep. Eric Cantor’s recent defeat could be summed up as “an incumbent who lost touch with the district,” according to GOP pollster Neil Newhouse.

The House majority leader’s loss is still reverberating in Washington, which considered his victory in the June 10 primary a foregone conclusion. In fact, Cantor lost by 12 points to college professor David Brat. He subsequently announced he would step down from his party leadership position at the

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How to make your consultants happy...and win

How to make your consultants happy...and win

by Sean J. Miller / Jun 16 2014

Vanquished candidates make the best clients, according to a bipartisan group of consultants.

After they lose, said Liz Chadderdon, head of the Chadderdon Group, "then they come back and say, ‘turns out you were right. I want to win this time, tell me what to do.' It’s fun to watch.”

On the other hand, several consultants said Monday at C&E’s Art of Political Campaigning conference in Washington, having a client who has won without expert help

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Brat consultant: Campaign widened GOP primary universe

by Sean J. Miller / Jun 11 2014

House Majority Leader Eric Cantor’s pollster is blaming thousands of Democratic voters for his client’s surprise primary loss on Tuesday but David Brat’s campaign didn’t spend any time targeting Democrats, at least according to one of Brat’s consultants.

Steven Adler, a former Democratic consultant who was one of the inventors (along with Mark Sullivan) of the Voter Activation Network (VAN), was contracted by Brat’s campaign. Adler sold his half of the company, which has since

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Cantor's loss leaves pollsters stunned

Cantor's loss leaves pollsters stunned

by Sean J. Miller / Jun 11 2014

Several pollsters tell C&E they are nothing short of stunned by the discrepancy between House Majority Leader Eric Cantor’s (R-Va.) published internal poll numbers and the results of Tuesday's primary. 

Cantor was downed in a stunning upset by Dave Brat, a college economics and ethics professor who ran a campaign on a shoe-string budget. Words like unreal, seismic and surreal are being used to describe the defeat of the House Republicans’ No. 2, who spent

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Targeted Victory partners with Rentrak to target 'screen agnostics'

Targeted Victory partners with Rentrak to target 'screen agnostics'

by Anna Foley / Jun 03 2014

How can campaigns reach voters who are consuming media on multiple screens? The Republican digital firm Targeted Victory has rolled out a new partnership with Rentrak aimed at helping campaigns do just that.

Targeted Victory plans on layering Rentrak’s TV viewing data into Audience Exchange, a catalogue that uses consumer-based data from providers i360, Datalogix, and Lotame. The partnership is notable given the role Rentrak data played in 2012—the Obama campaign contracted with the data

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Just how effective are online ads?

Just how effective are online ads?

by Jake Williams / May 23 2014

Twitter and Google are touting the effectiveness of their products as users and investors are questioning the power and reach of online advertising.

Google said recently that paid clicks from its own websites and others that use the company’s technology were up 26 percent last quarter, while the cost per click (what advertisers pay for the traffic) was down 9 percent. Despite double digit growth and $3.5 billion in income, the company's stock

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4 quick tips for designing yard signs 

4 quick tips for designing yard signs 

by Katherine Halek / May 22 2014

Focus on the yard sign's readability and uniqueness. Research from the United States Sign Council (USSC) shows that it takes at least one second for a driver to detect a sign on a busy road and another two-to-three seconds for their short-term visual memory to digest the message. To get drivers’ attention, you need a design that's big, bold, and head-turning enough to get noticed fast. Here's how to design a political sign

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Study shows bias against obese candidates 

by Sean J. Miller / May 21 2014

Obesity is on the rise in America except among its elected officials.

That's according to a new study that found young voters prefer thinner candidates to their overweight opponents. These findings by Michigan State University (MSU) and Hope College professors could foreshadow some 2016 election results. 

New Jersey Gov. Chris Christie is a contender for the GOP presidential nomination but has struggled with his weight. Some observers believe Christie's figure could be

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Prosper Group staffing up D.C. office 

by C&E Staff  / May 15 2014

The Prosper Group has hired four new staffers for its D.C.-area office.

The full-service digital firm, which is headquartered in Indiana, trumpeted the hiring of Suzanne Zurn, a former SVP at communications firm Adfero Group, who joins the firm as general manager. 

"Suzanne is a well-known and proven leader with extensive management experience in politics, public affairs, digital, and communications,” stated Kristen Luidhardt, president and co-Founder of The Prosper Group. “Her strengths

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American Bridge lauches Koch bros. oppo arm

by C&E Staff / May 15 2014

American Bridge PAC is setting up a rapid-response project dedicated to the Koch brothers that could become a model for opposition research in the digital age.

The effort has three full-time staffers, a website and its launch included a TV spot

“We’re going to do some really deep-dive research into Koch industries and related entities and their businesses practices,” David Brock, the Democratic group’s chairman, told Politico. “And at the end

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Revolvis names Barajas partner 

by Sean J. Miller / May 14 2014

Hector Barajas has become a partner in Revolvis Consulting after serving as the GOP firm’s vice president for the past year.

Barajas has been in and out of the California-headquartered firm’s offices since it was founded in 2009. The first time he left was in 2010 to serve as a spokesman for Meg Whitman’s ill-fated gubernatorial run. Barajas left again in 2012 to spend a year as communications director for the California Senate

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