Campaign Insider

Rally.org goes global

by Dave Nyczepir / Feb 07 2013

Rally.org is taking its social fundraising platform global with the launch of a beta program Thursday in Europe and the addition of a Berlin office.

The San Francisco-based company boasts 4.6 million U.S. users—23,000 political campaigns, organizations, nonprofits and individuals have used Rally to communicate with their audience and raise funds in the process. Though he thinks the term crowdfunding is overplayed, founder and CEO Tom Serres has hoped to democratize

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Mail consultants not sweating end of Saturday delivery

Mail consultants not sweating end of Saturday delivery

by Dave Nyczepir / Feb 06 2013

The U.S. Postal Service will stop delivering mail on Saturdays starting Aug. 1, but political mail consultants say the change won't impact their mail programs this fall. 

Off-year elections in Virginia and New Jersey will give direct mail firms the first taste of the Postal Service's weekendless workweek. No Saturday mail means four or five days will be gone from the final push schedules of most mail programs come the

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Democratic research firms merge to form Stanford Caskey

by Dave Nyczepir / Feb 06 2013

Political consultants Jason Stanford and Will Caskey have joined forces—merging their Democratic research firms Stanford Campaigns and 3rd Coast Research to form Stanford Caskey.

Moonlighting as a nationally syndicated columnist, Stanford was impressed by Caskey’s research blog—in which he vents about industry stupidity. “We were tired of competing against each other, and we respected the way each other did business,” Stanford tells C&E. “We frankly saw the world the same way.”
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NationBuilder taps Moschella as VP of organizing

by Dave Nyczepir / Feb 05 2013

Mike Moschella is joining NationBuilder as vice president of organizing.

He comes to the political software developer from Truman National Security Project where he served as national political director—helping progressive candidates better understand foreign policy and military issues and assisting with organizing efforts within that community. Moschella also co-founded the New Leaders Council, which trains young progressive operatives, and has worked on numerous campaigns from the state to congressional level.

“NationBuilder has

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Strategy Group for Media expands

by Dave Nyczepir / Feb 05 2013

The Strategy Group for Media announced the purchase of two political consulting firms Tuesday—Front Porch Strategies and John Hancock & Associates.

Acquisition of the telephone voter contact and research firms respectively will allow SGM to create three new branches for phones, new media and research. SGM already offers television, online and radio ad services.

“For 20 years, we’ve sought new ways to better serve our clients, and this is our biggest and

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Text donations spread down ballot

by Dave Nyczepir / Feb 05 2013

The Texas Ethics Commission has approved a Houston-based PAC’s proposal to allow committees to solicit text message contributions from state donors.

While the Federal Election Commission approved a federal text-to-donate model for campaigns back in June of 2012, down-ballot campaigns need approval at the state level. The eagerness on the part of the Texas PAC—Harris County Republicans—stemmed from its desire to have donation functionality added to its voter

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2013 Reed Award Winners

2013 Reed Award Winners

by C&E Staff / Feb 04 2013

C&E held its fifth annual Reed Awards Dinner at the Washington Marriott on Friday, February 1. The magazine handed out hardware to 96 winners across dozens of categories. 

From direct mail to broadcast ads, tele-town halls to cutting-edge online platforms—excellence was honored across the campaign industry. Below is a round-up of the 2012 election cycle’s crowning achievements:

Special Categories

Best Bare-Knuckled Street Fight Victory

Flake For AZ Senate, Smart Media

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Pollsters: More cellphones, more Internet polling in 2016

by Dave Nyczepir / Feb 01 2013

If you asked her 10 to 15 years ago, Democratic pollster Margie Omero would’ve told you Internet polling was on track to be the norm by the 2012 election cycle. But today pollsters are still working to figure out just how to incorporate the Web into their survey research.

During a Friday morning discussion on the 2012 elections at C&E’s Reed Awards seminar, Omero said the Internet is currently more useful when message

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The consistent vote-splitting pattern

by Chris Palko / Jan 31 2013

In the late 1980s and early 1990s, political scientists formulated what they considered the most basic fact of American politics at the time. To them, Republicans had a “lock” on the White House and Democrats a “lock” on the House of Representatives.

There was good evidence to support this interpretation. Republicans won five out of six presidential elections from 1968-1988—usually by large margins. Democrats kept control of the House of Representatives

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The next step in online persuasion

The next step in online persuasion

by Dave Nyczepir / Jan 28 2013

Campaign practitioners have said for two cycles now: the Internet’s great for fundraising and field but not nearly as good for persuasion.

The problem is that campaigns lack a social media tool that accurately measures the quality of conversations, and until they have one there’s no way to tell if online messages are moving the needle. Facebook has its Insights and Twitter its Analytics, but what metric is there for knowing

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GOP firm Donehue Direct rebrands as Push Digital

by Geordy Boveroux / Jan 24 2013

With a bitter taste in the mouths of Republicans after 2012, many consultants are pushing the party to rely more heavily on digital tactics as the GOP looks toward 2014’s midterm elections. One of those consultants is Wesley Donehue, who has renamed his firm to emphasize the digital side of the business.

Donehue Direct is now Push Digital—a change Donehue says better reflects the online focus of his firm and its recent

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Digital billboards spawn lawsuit

Digital billboards spawn lawsuit

by Dave Nyczepir / Jan 24 2013

Scenic America filed suit against the Federal Highway Administration on Wednesday to contest the agency lifting its ban on digital billboards that cycle through ads. 

Digital billboards have increasingly become a tool for political campaigns hoping to spread their message via mediums other than heavily saturated television. The Outdoor Advertising Association of America sells campaigns on the speed and flexibility digital billboards offer, benefits both presidential and down-ballot campaigns took advantage of

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