A 1988 C&E interview with the one-time master of political media.
by Chris Palko / Nov 05 2012
Looking for some shortcuts when it comes to projecting which candidate has the edge Tuesday night? Once returns start coming in, turn your focus to these seven counties—they will be small scale indicators of that state and national results:
Prince William County, VA
Virginia will be one of the first states to report results on Tuesday night, and Prince William County is the most important county there. Romney needs to
by Dave Nyczepir / Nov 05 2012
The majority of Democratic campaigns, up and down the ballot, will have real-time intelligence Tuesday on who has actually cast a ballot with the release of NGP VAN’s Mobile Pollwatcher.
Using the data, progressive field teams will be able to target their GOTV activities accordingly and avoid contacting people who have already voted. While Mitt Romney’s campaign launched a similar tool, NGP VAN boasts that its innovation is collaborative, so the
by Shane D'Aprile / Nov 05 2012
In the campaign’s final hours, President Obama and Mitt Romney are still blasting their email lists with fundraising appeals and mixing in some GOTV messages.
“For a lot of voters out there, the difference between casting a ballot or not comes down to a single conversation with someone like you,” read a Sunday night email from the Obama campaign. “So don’t waste another minute -- start reaching out to voters using
by Matt Laslo / Nov 05 2012
CARROLL, Iowa—House races have historically attracted relatively modest sums of money. Not this year.
Outside groups have changed the dynamic of contests across the nation by dumping millions of dollars into the battle for control of Congress and candidates are fighting to keep pace in the final hours of campaign 2012.
The spending is forcing campaigns to be fluid, swift, and to double down on the basics. Old-school retail politics is proving
by Shane D'Aprile / Nov 04 2012
BRISTOW, Va.—President Obama’s closing message to voters in the battleground state of Virginia: “It’s all up to you.”
After hundreds of millions of dollars in TV ads and months of open political warfare between the Obama camp and that of his Republican rival Mitt Romney, it’s now all about the ground game.
Rallying a crowd of some 24,000 supporters alongside former President Bill Clinton on Saturday night, Obama implored
by Dave Nyczepir / Nov 03 2012
Want to get a person to vote? Tell them their Voter Score.
At least that’s MoveOn.org Civic Action’s GOTV plan, which it tested during the 2012 Democratic primary in Delaware and boast is the best voter turnout tactic dollar-for-dollar.
By grading a person’s voter history for the last five years and mailing it to them along with their neighborhood average, MoveOn expects to get hundreds of thousands of
by Shane D'Aprile / Nov 02 2012
Grappling with how to spend that last-minute infusion of cash? Digital strategists say there are still plenty of options online, even in the final 72 hours of the campaign.
“Now is not the time to be cautious,” says Republican digital strategist Vincent Harris. “Campaigns shouldn’t be concerned about sending too many emails or tweeting too much. I think people are too timid with advertising and pushing people to the polls at
by Shane D'Aprile / Nov 02 2012
With the weekend before Election Day looming, we spent some time digging into the C&E archives to compile some of our best advice pieces—tips that campaigns can still put to use before Tuesday.
GOTV: If you haven’t already, check out the latest GOTV piece from the September/October issue of C&E that offers a roadmap for the final 72 hours before Election Day. There’s advice from seasoned campaign managers and media pros
by Shane D'Aprile / Nov 01 2012
The latest ad from Massachusetts congressional candidate Richard Tisei (R) offers voters a clever 30-second breather:
by Dave Nyczepir / Nov 01 2012
As the final weekend of campaign 2012 approaches, voters in battleground states can’t escape the last-minute messaging from both campaigns. But as the airways are saturated with ads, candidates have increasingly turned to yet another weapon to get their message out: the digital billboard.
Mitt Romney’s campaign has used digital billboards in states like Florida and Colorado, typically to coincide with Obama campaign rallies. When the president visited Orlando in early August,
by Dave Nyczepir / Oct 31 2012
The president of ccAdvertising -- the company several reports have linked to anti-Obama text messages that hit cellphones Tuesday night -- defended the texts in an email to C&E, but stopped short of admitting his company was behind them.
Asked about the texts in an email on Wednesday, Joseph responded: "Based on what you sent me, it sounds like people are exercising their legal free speech rights under the
by Shane D'Aprile & Dave Nyczepir / Oct 31 2012
Hurricane Sandy has fundamentally altered the political landscape in the final days before next week’s election, forcing the campaigns of both President Obama and Mitt Romney to hit the reset button as campaigning begins to resume Wednesday.
Before Sandy rolled through, a nasty presidential contest was practically sprinting toward the finish line with campaigns and outside groups dumping millions on last-minute messaging and ramping up for the final GOTV push.