Campaign Insider

Romney strategist: We were two years behind Obama

Romney strategist: We were two years behind Obama

by Sean J. Miller / Apr 18 2013

It would have taken Mitt Romney’s campaign an extra two years to match the digital infrastructure assembled by President Obama’s reelection effort. 

That’s according to Warner Jones, who was the digital program manager on Romney’s presidential bid. During a panel at C&E’s CampaignTech conference in Washington on Thursday, Jones said his team needed between nine and 24 months to catch up to Obama’s online organization. Part of the reason they were so far behind was

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NRCC to launch ‘digital college’ to train Hill staffers

NRCC to launch ‘digital college’ to train Hill staffers

by Sean J. Miller / Apr 18 2013

The National Republican Congressional Committee is starting a “digital college” for Hill staffers in an effort to improve the GOP’s online outreach.

The program, which begins in May, will train House staffers who do campaign work in setting up webpages, conducting email outreach and navigating Google AdWords. And to make sure it sinks in, the staffers’ bosses will be held accountable by the NRCC for their development.

“We’re prioritizing that at the top so that

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The end of the viral campaign video?

by Geordy Boveroux / Apr 18 2013

Is having to click on a YouTube video just too much of an ask for voters? BuzzFeed’s Viral Politics Editor Benny Johnson thinks it just may be.

Speaking on a panel at C&E’s CampaignTech conference on Thursday, Johnson said the viral campaign video is “on its way out.”

“It requires a click,” Johnson said. “And do I really have 15 seconds to devote to watching this ad [before the video]?”

Johnson spoke alongside Slate’s Dave

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USPS chairman: 5-day delivery ‘going to happen’

by Geordy Boveroux / Apr 17 2013

Testifying before the House Committee on Oversight and Government Reform, USPS Board of Governors Chairman Mickey Barnett said Wednesday that switching from 6-day mail delivery to 5-day is inevitable, albeit not imminent.

“The Board has been unanimous for three years that delivery has to go from six days to five days,” he said. “It’s going to happen. I don’t know when, but it’s going to happen.”

In January, the postal service announced it would cut

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Consultants turn to social media in wake of Boston attack

by Sean J. Miller / Apr 17 2013

Dewey Square consultant Kevin Mulvey was running the Boston Marathon on Monday in support of his late father, who died of liver disease. He raised money for the Liver Foundation and recruited staffer Zack Greenberg, a recent college grad, to run the marathon with him.

They were just approaching the final turn down Boylston Street as two bombs exploded.

“As soon as we learned of the horrific event at the finish line we spent several hours trying

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Hilltop Public Solutions opens Colorado office

by Shane D'Aprile / Apr 16 2013

Hilltop Public Solutions is continuing its westward expansion, opening a Colorado office and naming veteran consultant Craig Hughes partner.

Hilltop's Mo Elleithee announced the move in an email Tuesday morning. 

Hughes, who most recently served as senior adviser to the Obama campaign in Colorado, will head up Hilltop's new office in the state. In the 2010 cycle, Hughes managed Sen. Michael Bennet's (D-Colo.) campaign.  

"With Craig in the mix alongside our Montana and Oregon offices, we've assembled

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Postal service to continue Saturday mail delivery

by Geordy Boveroux / Apr 10 2013

After announcing in February that it would halt delivery of regular mail on Saturdays, the United States Postal Service officially withdrew those plans on Wednesday.

For political direct mail consultants, the decision means there’s no need to rush to alter mail plans for the 2013 election season.

The agency’s board of governors announced in a statement that it would delay implementation of its plan to move to five-day delivery as a result of the stopgap budget measure

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DNC Tech director Whitaker named COO at NGP VAN

by Geordy Boveroux / Apr 09 2013

The Democratic technology firm NGP VAN has announced the addition of Bryan Whitaker as its new chief operating officer.

Whitaker is leaving his post as technology director at the Democratic National Committee to join NGP VAN. At the DNC, Whitaker oversaw all software development and analytics work.

“This is a perfect match,” NGP VAN CEO Stu Trevelyan said in a statement on the hire. “Bryan is one of the most respected people in the progressive technology ecosystem.

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Could same-sex marriage help the GOP win?

by Sean J. Miller / Apr 09 2013

As public support for same-sex marriage continues to rise, some Republican consultants think support for gay marriage could be a winning strategy for GOP candidates in the not-so-distant future.

Sens. Rob Portman (R-Ohio) and Mark Kirk (R-Ill.) recently joined what's being dubbed the “Ken Mehlman sliver of the party” by conservatives and announced their support for same-sex marriage.

Portman is up for reelection in 2016 and has been a rumored presidential hopeful. And some consultants are

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Organizing for Action signs up NGP VAN

by Sean J. Miller / Apr 05 2013

The consulting world has been waiting to see what President Obama’s campaign does with its data and technology from the 2012 race. On Friday, there was the first indication of how it plans to shift its resources into partisan technology firms.

Organizing for Action, the latest incarnation of OFA, will start logging all of its outreach efforts using the Voter Activation Network software and database. It's the first sign of a shift of OFA’s resources --

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Democratic firm founded by John Balduzzi expands

by Geordy Boveroux / Apr 05 2013

The Democratic direct mail and opposition research firm The Balduzzi Group is adding a new partner and expanding into a full-service consulting firm.

The Syracuse, N.Y.-based firm, headed by John Balduzzi, has named Anthony Testa partner. With the addition of Testa the firm will now offer TV and radio services for clients.

Testa was previously a partner at Novak Media where his clients included New York Democratic Reps. Dan Maffei and Paul Tonko.  

“Now we can come

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AAPC honors hall of fame inductees

by Sean J. Miller / Apr 04 2013

President Obama’s top campaign strategists have entered the political pantheon home to names such as Karl Rove and James Carville.

The American Association of Political Consultants has included David Axelrod and David Plouffe in its 2013 inductees into its Hall of Fame.

“Many of our members have marveled at how David Axelrod and David Plouffe have mastered the art of the modern political campaign,” Dale Emmons, president of the AAPC, said in a statement. “These individuals

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