Campaign Insider

5 social media engagement tips

5 social media engagement tips

by Aaron Windeknecht / Aug 22 2013

Engaging your supporters in what amounts to a genuine conversation on social media is challenging. Just having a presence on Twitter or Facebook and posting tweets and updates isn’t enough in today’s digital environment.

Campaigns and candidates need to engage their supporters – and that doesn’t mean shouting at them. Here are a few ways to get a positive dialogue going online.

Images, images, images: Whether it’s Facebook, Twitter or LinkedIn, they all respond extremely

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The ad space beyond TV and online is beckoning

The ad space beyond TV and online is beckoning

by Mandie Suits / Aug 21 2013

What do the following things have in common: public restrooms, graffiti and tattoos? As strange as it sounds, they’re all potential advertising mediums.

And for campaigns considering unorthodox ad strategies—let’s not forget young people aren’t watching live TV—there may be opportunities hiding in plain sight.

Restrooms:  A great environment for awareness campaigns.

Last summer, the state of Michigan and the city of Vancouver, British Columbia used restroom-advertising campaigns to remind motorists not to drink and

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3 easy steps to avoid the threat of FEC penalties

by Emily Tadlock / Aug 19 2013

Incurring penalties from the Federal Election Commission can expose your campaign to attacks from your political opponents. Whenever possible, your campaign’s operational processes should lead to internal discoveries of common mistakes and inadvertent diversions from protocol. By following these three easy steps, you can neutralize the risk of FEC penalties. 

1. Identify which person is your Reports Analysis Division (RAD) analyst is at the FEC.

It always comes back to personal relationships. Based on our

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Why term limits mean longer cycles for consultants

Why term limits mean longer cycles for consultants

by Philip Young / Aug 08 2013

Legislative term limits in Nebraska haven’t added more money to consultants’ bottom lines, but they are giving candidates more time in the field.

Some advocates worry the additional lead time for candidates and consultants is yet another step toward the permanent campaign. But for states with big-population legislative districts, an early kick off may mean that a candidate can knock on some 20,000 more doors over the course of the campaign. It could also help

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How to make the post-campaign career jump

How to make the post-campaign career jump

by Ryan Rudominer / Aug 06 2013

Here’s some free advice to anyone who might be worried about how to translate their experiences on the campaign trail into the next phase of their career: Don’t be. The same rule of thumb applies to those politicos’ parents who are worried about when their child will get a “real job.”

In addition to being a recovering political animal myself, I speak from experience having worked with and managed quite a few communications professionals over

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Study: Facebook reach among young viewers comparable to network TV

by Jake Williams / Jul 31 2013

As the political ad landscape continues to fragment, a Nielsen report out Wednesday says Facebook has a larger reach to younger age groups than network television during daytime hours. 

The report, commissioned by the social networking site, finds that Facebook adds up to a 41 percent reach during the day for consumers age 25 to 34. The report also suggests that Facebook allows for an overlap of between 14 and 18 percent in reach to

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Announcement rallies in the digital age?

by Brandon Howell / Jul 31 2013

The traditional announcement rollout has long been campaign bread and butter, during which a bevy of public appearances, grandiose speeches, and press conferences tout a candidate’s entry into the field of whatever office he or she is seeking.

Recent history, though, could well indicate that the digital age of American politics is heralding a new approach to what’s long been seen as a traditional ritual.

Take a look at two recent announcements for the U.S.

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The colors to avoid on yard signs 

by Ben Donahower / Jul 29 2013

There's a lot of popular interest in color psychology and in the case of the humble yard sign, it's one of the few decisions that a campaign needs to make. It's important, however, to put colors' influence in context. There are a number of other factors to consider when choosing the best color for a campaign sign, including choosing colors that are easy to see and contrast with one another and that are in line

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Is California about to regulate the political blogosphere? 

by Sean J. Miller / Jul 25 2013

The consulting industry in California is waiting to see if the state's Fair Political Practices Commission follows through on a proposal to require candidates and campaigns to publicly report payments to people who generate promotional blog posts and social media commentary.  

At its June meeting, the FPPC considered a draft regulation, which according to a memo “simply provides the public with an easy-to-use means of determining who is being paid to

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Will San Diego Mayor Filner be able to hire another consultant? 

by Sean J. Miller / Jul 24 2013

Laura Fink, who was Bob Filner's deputy campaign manager during his 2006 congressional reelection campaign, has accused the Democrat of patting her “posterior” – the latest allegation of sexual misconduct against the San Diego mayor. 

While Fink was a staffer at the time, she's since co-founded a San Diego-based political consulting firm called Fink & Hernandez Consulting LLC.  

Her story could make Filner even more radioactive to outside consultants. 

During a fundraiser -- the

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Lary Lewman remembered for his 'Joe Sixpack' voice

by Sean J. Miller / Jul 23 2013

Voiceover actor Lary Lewman is being remembered in the consulting world as the dean of political narrators.

"He was the first narrator I ever worked with," Mark Putnam, a Democratic media strategist, tells C&E. "He not only had a wonderful voice, he was also a voice of calm in what could be very stressful situations if you were crashing on a deadline."

The 76-year-old Lewman died July 11 at his Clarksville, Md.

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Detroit's bankruptcy hands Republicans opportunity

by Ryan Williams  / Jul 22 2013

During the 2012 election, President Obama ruthlessly attacked Gov. Mitt Romney for his 2008 New York Times op-ed on restructuring the American auto industry. The piece, titled “Let Detroit Go Bankrupt” (a headline that was written by editors at the Times, not Romney) gave the Obama campaign fodder to unfairly paint the former Massachusetts governor as somebody who had lost touch with the struggles facing the city that he was born and grew

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