Campaign Insider

6 characteristics of viral posts 

6 characteristics of viral posts 

by Aaron Windeknecht / Sep 20 2013

Over the last couple years I’ve been fortunate enough to grow the presence of a few online communities to just shy of half a million followers. During that time we’ve had a number of posts go viral and a few posts break the million “like” barrier on Facebook.

I’ve been able to use these pages as a testing ground for engagement and as a determination on what posts are more likely to go

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California requires campaigns to reveal paid bloggers 

by Sean J. Miller / Sep 20 2013

Political bloggers paid by campaigns will be subject to new regulations from California's Fair Political Practices Commission.

For months the FPPC has been mulling ways to regulate the campaign blogosphere. At its June meeting, the commission considered a draft regulation to provides the public with an “easy-to-use means of determining who is being paid to provide Internet content for campaigns.” The FPPC considered the matter again at its August 22 meeting. 

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Consulting blogs to bookmark

by Jake Williams / Sep 17 2013

Having a blog, for many consulting firms, is a must. Maintaining it is a different story. Dedicated blog readers like ourselves are often disappointed to find a stale hiring announcement lurking on the blog of a large firm. Luckily, that’s not the norm.  

Many firms and consultants update their blogs with posts that mix insight, analysis and consulting world news. Some of our regular reads include CMDI, Smart Media Group, Colin Delany

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Revolution Messaging asks FEC for cell disclaimer exception

by Sean J. Miller / Sep 11 2013

Cellphone advertising should be except from federal disclaimer requirements, according to Revolution Messaging.

The mobile advertising firm is asking the Federal Election Commission to treat its products the same as bumper stickers or campaign buttons.

“Many of our clients have been unable to take advantage of mobile advertising capabilities after being told they need to include a disclaimer," Keegan Goudiss, Revolution Messaging’s head of digital advertising, says in a statement.

"It’s an impossible request because

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When it comes to fundraising, ask for what you want

When it comes to fundraising, ask for what you want

by Ann W. Herberger / Sep 09 2013

When I talk with other fundraising professionals I usually hear the same lament, “My candidate or incumbent doesn’t like to make fundraising calls or won’t make the ask for money.”

I have thought about this problem a lot. I know that sometimes there’s a discomfort when asking for money. Plain and simple, no one likes to ask his or her friends, or perfect strangers for cash.

As I’ve taught more and more fundraising seminars, I

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Despite lawsuit, Majority Strategies hires Nick Everhart

by Sean J. Miller / Sep 04 2013

Feuding consultants Rex Elsass and Nick Everhart reached an agreement last Friday that allowed the former president of the Strategy Group for Media to join Majority Strategies, according to Everhart's attorney.

Elsass is suing Everhart in the wake of his dismissal from the Ohio-based consulting firm.

Amid the ongoing legal battle, Majority Strategies announced Tuesday that Republican strategist Everhart had joined the Florida-based mail firm.

The hiring was unveiled after a deal was struck between

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The new psychology of influence

The new psychology of influence

by David Rosen / Sep 03 2013

Five hundred years ago, Machiavelli came up with three possibilities: force, trickery, or agreement. The great thinkers of the Enlightenment inaugurated the age of democracy with a fourth option: persuasion.

Today, political psychologists are adding a fifth weapon to this arsenal of change – and strategists are just beginning to grasp its revolutionary potential. Welcome to the new psychology of influence. 

Psychological influences are different from attempts at rational, emotional and material persuasion because they

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Battle over political ad reporting heats up 

by Sean J. Miller / Aug 27 2013

A coalition of public interest groups wants the Federal Communications Commission to improve access to its online political files for TV stations.

Last August, the FCC started requiring broadcast stations in the nation’s top 50 media markets to make their political ad sales data available online. Under the new rule, affiliates of the four major networks—ABC, NBC, CBS and Fox—have to post political files online, allowing anyone to view the amount candidate

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How to build an effective messaging device

How to build an effective messaging device

by David Rosen / Aug 23 2013

At some point in nearly any campaign, you’ll need to explain a complex policy in a few words. Maybe you’ll need a clever name or tag line for a project or an upcoming event. In each of these cases, what you need is a messaging device.

A messaging device is a figure of speech that favors a point of view and triggers a desired reaction. Messaging devices – like “death panels,” the “New Deal,” and

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5 social media engagement tips

5 social media engagement tips

by Aaron Windeknecht / Aug 22 2013

Engaging your supporters in what amounts to a genuine conversation on social media is challenging. Just having a presence on Twitter or Facebook and posting tweets and updates isn’t enough in today’s digital environment.

Campaigns and candidates need to engage their supporters – and that doesn’t mean shouting at them. Here are a few ways to get a positive dialogue going online.

Images, images, images: Whether it’s Facebook, Twitter or LinkedIn, they all respond extremely

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The ad space beyond TV and online is beckoning

The ad space beyond TV and online is beckoning

by Mandie Suits / Aug 21 2013

What do the following things have in common: public restrooms, graffiti and tattoos? As strange as it sounds, they’re all potential advertising mediums.

And for campaigns considering unorthodox ad strategies—let’s not forget young people aren’t watching live TV—there may be opportunities hiding in plain sight.

Restrooms:  A great environment for awareness campaigns.

Last summer, the state of Michigan and the city of Vancouver, British Columbia used restroom-advertising campaigns to remind motorists not to drink and

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3 easy steps to avoid the threat of FEC penalties

by Emily Tadlock / Aug 19 2013

Incurring penalties from the Federal Election Commission can expose your campaign to attacks from your political opponents. Whenever possible, your campaign’s operational processes should lead to internal discoveries of common mistakes and inadvertent diversions from protocol. By following these three easy steps, you can neutralize the risk of FEC penalties. 

1. Identify which person is your Reports Analysis Division (RAD) analyst is at the FEC.

It always comes back to personal relationships. Based on our

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