Why Iowa Wasn't a Disaster for Pollsters

  • Feb 02, 2016

The first votes of the 2016 presidential campaign resulted in a reality check for the candidate who has spent weeks touting his sizable lead in public polling. But does Ted Cruz’s victory in Monday’s Iowa...

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Organization and Analytics Help Take Down Trump in Iowa

  • Feb 02, 2016

Forget Ted Cruz versus Marco Rubio, or Donald Trump versus the GOP establishment. Iowa could be defined by a battle between two data analytics firms: Cambridge Analytica, which consulted for the Texas...

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Trump’s Latest FEC Report Should Worry GOP Campaign Pros

  • Feb 01, 2016

Donald Trump isn’t the only one who should be nervous ahead of Monday’s Iowa Caucuses. Consultants have reason to worry that a victory for the businessman-turned presidential candidate Monday night could...

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What Iowa Will Teach Us

  • Jan 31, 2016

A crescendo of activity unfolds in the final days before the Iowa caucus. The media descends on Des Moines. Candidates and their surrogates rush from event to event. Meanwhile, multiple public surveys...

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Digital Firm Gets Carrier Buy-In For Text Donations

  • Jan 29, 2016

Campaign donations are the new phone bill line item. After roughly eight months of negotiations, Revolution Messaging reached an agreement with the top cellphone carriers and their industry trade group...

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New Platform Offers Iowa, NH Hyper-Local Ad Inventory

  • Jan 28, 2016

Local access programming has gone digital and given campaigns another channel to reach voters in early primary states.  Programming Corporation of America recently partnered with the Des Moines Register...

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How Rick Santorum Got His Google Back

  • Jan 27, 2016

It’s worth exploring the mystery of Rick Santorum’s search engine conundrum before he ends his presidential campaign.  “Go Google Rick Santorum and Hillary Clinton,” the former Pennsylvania senator told...

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How New Hampshire Voters Pick a Winner

  • Jan 26, 2016

There comes a time during every campaign cycle when voters have to actually make up their minds. In some cases that happens early on. But for many voters it’s the critical last few weeks before Election...

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Audience Partners Links Up with Time On Contextual Targeting

  • Jan 26, 2016

Audience Partners has unveiled a high-profile publisher partnership it hopes will help assuage campaigns’ concerns about questionable inventory. Digital advertising distributors have been scrambling to...

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Tech Bytes: The Downside to Trump's Wealth

  • Jan 25, 2016

Donald J. Trump is, we’ve all heard, fabulously wealthy. As a candidate, his riches confer independence. If he ends up the Republican nominee, he certainly has the ability to self-fund his White House...

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