Obama strategists pair speechwriting with digital

  • Jun 29, 2015

Campaigns are known for incubating relationships, although many don’t last well beyond Election Day. In the case of President Obama’s staffers, though, the bonds formed on the trail and in the administration...

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Keeping your finances in order on the campaign trail

  • Jun 26, 2015

Personal and professional finances are at the top of the long list of how to attack a candidate. Take Marco Rubio, the most recent office seeker to have a money-related issue hit the press. In high...

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What you need to know about Super PAC compliance

  • Jun 24, 2015

Consultants have, until recently, described the post-Citizens United regulatory climate as the “Wild West” of campaign finance. But that hyperbole has died down with the two-year prison sentence given to...

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Is your campaign attracting the right talent?

  • Jun 23, 2015

During most cycles, organizations fight over hiring the staffers with the best experience. Now, this sought-after experience also comes with liability and risk. Technology is moving so quickly that...

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An in-house digital staff or outside consultants?

  • Jun 22, 2015

The answer to this all-important question depends on a number of factors: the type of campaign you're running, how big of an investment you're making in digital, and what sort of digital outreach you're...

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Pollsters brace for industry fallout from FCC ruling

  • Jun 18, 2015

Some pollsters got the harsh news they were bracing for Thursday when the FCC voted to approve new rules that further restrict their ability to reach voters for survey research. Despite a vigorous...

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What down-ballot campaigns can learn from Hillary Clinton

  • Jun 18, 2015

Hillary Clinton is no stranger to criticism of her politics, credibility, her family’s foundation or even her fashion sense. But after the launch of her campaign, a new line of attack was opened up....

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Tech Bytes: The digital benefits of a crowded republican field

  • Jun 17, 2015

The vast array of Republicans vying for their party’s presidential nomination provides plenty of fodder for comedians, but it could also yield a long-term digital boon for the right. With so many campaigns...

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Study tells pollsters: Call more cellphones

  • Jun 16, 2015

Pollsters must abandon their traditional methodology or risk survey inaccuracies like they had in 2012. That’s according to Ole Forsberg and Mark Payton, professors in the department of statistics at...

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The power of live streaming apps for campaigns

  • Jun 15, 2015

The wall between voter and candidate continues to be knocked down by technology. Campaigns now have an array of options when it comes to streaming live video with the touch of a smartphone. Apps like...

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