Shop Talk: Is a digital obsession handicapping campaigns?

  • Dec 04, 2014

This issue’s Shoptalkers: Shayna Englin, managing director at Mercury Public Affairs; Chris Faulkner, owner of Gridiron Communications; John Thomas, founder and CEO of Thomas Partners Strategies; and Michael...

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How to Judge Your Consultant

  • Dec 04, 2014

One of the most surprising early storylines in this year’s NFL season was the unexpected success of the Dallas Cowboys, led by a record-setting performance by running back DeMarco Murray. To begin the...

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The power of mobile for civic engagement

  • Dec 01, 2014

The accelerating penetration of mobile devices across demographics is a huge opportunity for civic engagement, as advocates now can use their phones to take social action to support a candidate or policy...

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The year the GOP stepped up its digital game

  • Nov 24, 2014

he 2014 midterm elections will go down in history as a cycle where Republicans ran almost flawless campaigns. The Democrats were defending several Senate seats in traditionally red states and President...

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Mover & Shakers: Andrew Bleeker

  • Nov 24, 2014

Andrew Bleeker is the founder and president of Bully Pulpit Interactive, one of the top Democratic digital media firms. Before launching BPI, Bleeker worked on John Kerry’s 2004 campaign and both of President...

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What really worked in 2014?

  • Nov 19, 2014

If the 2008 election represented the birth of broad digital organizing, it looked like digital might grow up in 2014, but what we actually saw was an awkward teenager reaching some new heights while clumsily...

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Midterm polling failures call for a rethink

  • Nov 18, 2014

When polling failed to predict former House Majority Leader Eric Cantor’s primary loss in June, you could chalk it up to the fact that the race was only polled twice publicly, with the last survey done...

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Reaching Cord-cutting voters

  • Nov 14, 2014

It’s not uncommon for today’s voters to have no landline phone, live in apartment buildings that can’t be canvassed, and rarely see television ads given that many don’t subscribe to cable. These are exactly...

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Viewability is the 2014 buzzword, but placement is still key

  • Nov 11, 2014

This year’s campaigns up and down the ballot adopted the best-of-the-best digital media tactics that emerged from the last presidential race. Some campaigns, however, did more. They used integration...

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Digital Distinction in a Crowded Louisiana House Race

  • Nov 10, 2014

Frankly many Republican firms made a lot of money in 2012 and didn’t see the need to recalibrate after the devastating losses. We thought that a strategic revamp was imperative if we were going to create...

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