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Go Small or Go Home

  • Feb 09, 2016

That’s not a misprint in the headline. Go big or go home may be the cliché, but think of a dart board—hitting the smallest space yields big points. Increasingly, we see the same thing when it comes to successful...

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Aggressive Use of Social Pressure? Expect to See More

  • Feb 08, 2016

Did the controversial mailer sent by the Ted Cruz campaign ahead of the Iowa Caucuses open the door to candidates using more aggressive social pressure tactics? Some consultants who have applied the tactic think...

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Will Trump's New Hampshire Support Collapse?

  • Feb 08, 2016

The Republican candidates who played strong in Iowa have pivoted their message to the radically different Granite State, where voters are more independent and less evangelical. These same voters are also...

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Cruz Partners With Prosper Group on Text Donations

  • Feb 04, 2016

Ted Cruz and Bernie Sanders now have something in common. The presidential candidates are the first to start accepting contributions via SMS text that are billed to the donor’s phone bill.  In 2012,...

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How An Ex-Con Won His Job Back

  • Feb 03, 2016

Ex-cons running for their old positions historically face steep odds of getting back into office — especially if their record includes on-the-job corruption. James Traficant, Jr., the late Ohio Democrat...

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Why Iowa Wasn't a Disaster for Pollsters

  • Feb 02, 2016

The first votes of the 2016 presidential campaign resulted in a reality check for the candidate who has spent weeks touting his sizable lead in public polling. But does Ted Cruz’s victory in Monday’s Iowa...

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Organization and Analytics Help Take Down Trump in Iowa

  • Feb 02, 2016

Forget Ted Cruz versus Marco Rubio, or Donald Trump versus the GOP establishment. Iowa could be defined by a battle between two data analytics firms: Cambridge Analytica, which consulted for the Texas...

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Trump’s Latest FEC Report Should Worry GOP Campaign Pros

  • Feb 01, 2016

Donald Trump isn’t the only one who should be nervous ahead of Monday’s Iowa Caucuses. Consultants have reason to worry that a victory for the businessman-turned presidential candidate Monday night could...

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What Iowa Will Teach Us

  • Jan 31, 2016

A crescendo of activity unfolds in the final days before the Iowa caucus. The media descends on Des Moines. Candidates and their surrogates rush from event to event. Meanwhile, multiple public surveys...

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Digital Firm Gets Carrier Buy-In For Text Donations

  • Jan 29, 2016

Campaign donations are the new phone bill line item. After roughly eight months of negotiations, Revolution Messaging reached an agreement with the top cellphone carriers and their industry trade group...

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