Digital consultants: Online ad scarcity a myth

  • Oct 17, 2014

The scarcity of online ad inventory has been greatly exaggerated. That’s what several digital media strategists told C&E in the wake of a New York Times report that prompted a flurry of interest in the...

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The perils of experimental design

  • Oct 16, 2014

Experimental designs are like asking a Genie for a wish. You’ll be sorry if you don’t word it carefully. Let’s say we want to know whether cable ads targeting specific segments of the population or online...

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Obama-style modeling down the ballot

  • Oct 13, 2014

New Jersey pundits called our opponent a shoe-in. Early polling from veteran lawmaker Linda Greenstein’s campaign showed her with a 10-point lead. But microtargeting of voters gave our candidate, Assemblywoman...

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Demographics tell the GOP: Adapt or lose

  • Oct 03, 2014

The Republican Party has spent the last two years trying to figure out what went wrong in 2012, and what needs to happen for the party to retake the White House. This is a complex question, and one that...

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Technology Bytes: Ready for Hillary?

  • Sep 26, 2014

Ready for Hillary may be eyeing 2016, but the Super PAC supporting a potential Clinton presidential run is a force in this year’s elections too. It has already given money to Democratic state parties...

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The campaign industry's looming intellectual property war

  • Sep 23, 2014

A patent war may be on the horizon as the campaign industry becomes increasingly technological. The once sleepy industry dominated by phones, mail, and TV consultants is now experiencing the kind of innovation...

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Get your foot in the door with GOTV

  • Sep 09, 2014

If you’re finally ready to make the leap into the campaign world, the fall is a great time to start. Countless campaigns will be in need of volunteers ahead of November so it’s not too late to get some...

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IAPC co-founder remembered as trailblazing political consultant, journalist

  • Sep 04, 2014

The political consulting community is mourning Michel Bongrand, one of the co-founders of the International Association of Political Consultants (IAPC). Bongrand died in Paris on August 19. He was 92-...

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5 essential practices for reaching inboxes

  • Sep 04, 2014

Deliverability is the moving target of email marketing. When you hit send on your blast, a medley of factors influence whether that email lands in a recipient’s inbox, spam folder or cyber oblivion. The...

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Building an organic following on Twitter

  • Sep 02, 2014

In 1982, birds were the only creatures that were really expected to tweet. That was the last time New Jersey Republican Jeff Bell ran a race. The concept of a tweet has changed a bit since then. Twitter...

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