10 Things to know before Launching a Consulting Firm

  • May 20, 2015

No matter how hard you work to prevent them, you will make mistakes while running your own consulting firm. I know I have in the six years since I launched my shop. The key is to learn from those mistakes...

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Tech Bytes: The Internet loves a campaign launch gone wrong

  • May 19, 2015

Launching a presidential campaign is hard work, particularly in an age where every stumble is picked up with glee on social media by people not fond of the candidate. With so many moving parts and so...

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Movers & Shakers: Teddy Davis

  • May 18, 2015

C&E: You went from journalist to staffer to city council candidate in one of the most competitive districts in Los Angeles. How did you go about hiring your vendors?    Davis: I brought a lot of the management...

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6 Ways Drone Cinematography Can Help Your Campaign

  • May 15, 2015

Stories shape opinion and drive action, and there is no better way to tell your story than through video. In an age of DVR and on-demand viewing habits, advertisers must tell compelling stories that...

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New Firm Focus: surge RED

  • May 15, 2015

Tony Marsh, David Denehy and Chris Godbey weren’t known as digital experts before they launched surgeRED late last year. Two partners, Marsh and Denehy, have extensive international experience, while Godbey...

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Getting Back to Email Fundraising Basics

  • May 13, 2015

Campaigns have been questioning whether their over-the-top email programs helped or possibly even hindered their efforts last cycle. Going into 2014, the conventional wisdom said you needed to grab your...

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Consultant Readies D.C. Whiskey Distillery

  • May 12, 2015

It’s a business idea that will have many consultants wondering how they didn’t come up with it first: A whiskey and vodka distillery a short ride from Capitol Hill. That idea is about to become a reality...

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Report: Roughly Half of Digital Ads Go Unseen

  • May 11, 2015

Some consultants are brushing off a new report claiming that 46 percent of online video ads go unseen. The campaign industry has been struggling with the dichotomy of an expanding digital ad marketplace...

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Running the numbers on digital media

  • May 08, 2015

The ability to measure digital media is often touted as one of its greatest advantages over traditional outlets. But in a space crowded with measurement capabilities, honing in on the right metric for...

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Sanders signs firm behind 'Drunk Dial' Congress campaign

  • May 07, 2015

The digital media firm behind the campaign to “drunk dial congress” and a Cialis-themed spoof that put a George Allen-like figure in an outdoor bathtub has been hired by Bernie Sanders. The Vermont senator...

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