Reaching Cord-cutting voters

  • Nov 14, 2014

It’s not uncommon for today’s voters to have no landline phone, live in apartment buildings that can’t be canvassed, and rarely see television ads given that many don’t subscribe to cable. These are exactly...

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Viewability is the 2014 buzzword, but placement is still key

  • Nov 11, 2014

This year’s campaigns up and down the ballot adopted the best-of-the-best digital media tactics that emerged from the last presidential race. Some campaigns, however, did more. They used integration...

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Digital Distinction in a Crowded Louisiana House Race

  • Nov 10, 2014

Frankly many Republican firms made a lot of money in 2012 and didn’t see the need to recalibrate after the devastating losses. We thought that a strategic revamp was imperative if we were going to create...

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Democrats ran and lost on Obama playbook

  • Nov 05, 2014

Democrats ran the Obama 2012 playbook this cycle and fell flat. The 2014 midterms were a historic drubbing for the president's party. It was the first time Republicans had flipped more than two Democrat...

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Movers & Shakers: Andy Sere

  • Oct 30, 2014

Andy Sere is an ad maker at DMM Media, a Republican media firm. He was previously chief of staff for Rep. David McKinley and a regional communications director at the National Republican Congressional...

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We Can Already Write the Post-Mortem on this year's election

  • Oct 29, 2014

With less than a week remaining until Election Day 2014, there are plenty of races still too close to call. But even without knowing who will win every race, we can already write the post-mortem for the...

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Ebola sparks worry for some Dallas poll workers

  • Oct 27, 2014

Some poll workers in Dallas have decided to sit out Election Day 2014 citing worries over Ebola, according to the Dallas County Elections Administrator. Administrator Toni Pippins-Poole told C&E that...

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The Influencers 50

  • Oct 23, 2014

The digital innovation we’ve seen in the campaign world over the past two presidential election cycles has altered the industry’s business model in a way that will shape campaigns and political outcomes...

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How phones are still convincing you to vote

  • Oct 21, 2014

Driving the use of technology and data down the ballot is one of the hallmarks of the 2014 election cycle, and political phones are no exception. While digital has an easier time garnering headlines,...

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Campaigns look to more cost-effective direct mail options

  • Oct 20, 2014

More than $150 million. That’s how much campaigns, party committees and outside groups spent on political direct mail in the 2014 cycle—just through the end of August—according to a recent analysis by Politico...

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