The Art of the Political Resume

  • Apr 22, 2015

You can see it in the flood of new job listings. Campaigns and consultants, advocacy groups and Super PACs are hiring. Yet even in the political world, applicants continue to outnumber jobs. With so...

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Piloting a Campaign Drone

  • Apr 20, 2015

Drones can give a campaign unique video footage to post on a variety of platforms. But for operators who haven’t piloted a quadcopter before, there can be a steep learning curve. For most drones, the...

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6 questions for your first campaign hire

  • Apr 16, 2015

The first hire on a campaign sets the tone. Bring in the wrong person and it could stunt your candidacy. The right personnel decision, meanwhile, can be the first step toward winning on Election Day....

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Creating a presidential visual for your campaign

  • Apr 15, 2015

Ted Cruz's recent presidential campaign announcement at Liberty University marked another triumph of visuals over substance. Cruz and his advisors calculated it was more important for the TV cameras to...

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4 ways to gauge your return on investment

  • Apr 15, 2015

The most valuable resource for any campaign or issue group is cash. It’s necessary to keep the office lights on, build support and certainly to win. It should unquestionably be protected and used wisely...

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7 rules for location scouting

  • Apr 14, 2015

If each picture is worth a thousand words, you’d better make sure yours are staying on message. That starts with the scouting the right locations to get the images that will make your direct mail work....

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Don't give up on yard signs

  • Apr 13, 2015

For some reason, yard signs create extremists. You have myriad professional operatives in one camp and “eager beaver” supporters, as David Mowery recently called them, in another. I fall somewhere in between...

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Making Your Campaign Site Work for Mobile

  • Apr 09, 2015

In the summer of 2014, total activity on smartphones and tablets accounted for 60 percent of Americans’ digital media time, according to comScore. Given how fast the migration to mobile has been trending...

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3 Ways to Optimize Your Facebook Page

  • Apr 06, 2015

When it comes to Facebook, more fans doesn’t mean broader reach. That’s because the vast majority of people see posts in their news feeds and tend not to visit individual Facebook pages. If there’s a...

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Tyler Harber and the Politics of a Scam

  • Apr 02, 2015

Two-and-a-half years after his challenge to Rep. Gerry Connolly (D-Va.) ended in failure, the House campaign of Republican Chris Perkins is still reverberating through the consulting industry. It was...

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