The Evolution of the Rally

  • Aug 25, 2015

Tech-savvy candidates are putting a new spin on the age-old campaign rally. Fueled by newly minted software and breakthrough social analytics, these events give candidates greater opportunity to connect...

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Inside Trump's Poll Numbers

  • Aug 24, 2015

With the Iowa caucuses less than six months away, Donald Trump has taken a runaway lead among the GOP candidates. While Trump has a commanding position in poll after poll, some news outlets are doing...

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Navigating the New TCPA Restrictions

  • Aug 21, 2015

Consultants are scrambling for legal cover following the FCC’s release of new rules governing polling. Two industry trade groups recently joined the court battle against the commission’s July 10 Declaratory...

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A New Tool In the Fight for Domain Supremacy

  • Aug 20, 2015

The power of Internet search results can, in some cases, tilt voters’ sentiment in favor of a candidate. That’s according to a recent study which found that 20 percent of undecided voters were more likely...

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Report: Digital To Top $1 Billion As Ad Spending Surges In ’16

  • Aug 18, 2015

The 2016 presidential election will see a 20 percent increase in ad spending with digital breaking $1 billion for the first time, according to a report by Borrell Associates, a firm that tracks ad spending...

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The Psychology of Yard Signs

  • Aug 18, 2015

Yard signs are the bane of most consultants and campaign staffers, but they don’t have to be if you approach them with the right attitude. If you’re asking whether or not they win votes and benefit the...

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why campaigns need to keep their data in a lockbox

  • Aug 17, 2015

In the age of Big Data, campaigns are struggling to keep track of all their valuable information. And lost or missing data can be a particular headache when it comes to compliance. Depending on how...

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Polling groups join legal challenge to new cell rules

  • Aug 14, 2015

Pollsters have jumped into the legal fray challenging the FCC’s new restrictions on calling cellphones. The Council of American Survey Research Organizations (CASRO) and the Marketing Research Association...

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7 reasons print isn't dead for campaigns

  • Aug 13, 2015

In the age of smartphones, the media advertising cliché is that print is dead. Yes, some publishers are abandoning their dead-tree editions. And for advertising, digital is increasingly attractive because...

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Can Lessig Inspire more campaigns to crowdfund?

  • Aug 12, 2015

The first crowdfunded presidential campaign may soon be underway and it just might encourage others to adopt the fundraising tactic. Government reform activist Lawrence Lessig on Tuesday launched an...

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